If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different when planning a PPC campaign. You need to understand the roadmap so that you can get to your final destination of the best campaign ever. 1. Set Your Objective 2. Find Your Customer’s Pain 3. Create A Story 4. Create Your PPC Ad 5. Run Congruence 6. Arrival

1. http://ppcadsthatsell.com/

2. • If you have ever gone on a long trip, then
you know the importance of having a map.
• You will want to study which towns you
need to pass through along the way, and
know what you can accomplish in each of
those towns.
• It is no different when planning a PPC
campaign. You need to understand the
roadmap so that you can get to your final
destination of the best campaign ever.

4. • Just like when you are leaving on a road
trip, you need to know where you are
going.
• Most people head either to gathering
leads or getting sales, however, you may
have a different goal.
• The most important thing is to know
where you are headed or you may drive
around in circles and get know where.

6. • The most successful products are created
to solve a problem that the customer has
at the moment.
• Stop and figure this out. It is important to
identify this point before proceeding down
the road.

8. • The next step is to create your landing
page. The landing page should show the
customer exactly how the product solves
the customer’s problem.
• It should have an introduction that grabs
the audience’s attention.
• It should have some building action. Most
importantly it should have a strong call-to-
action.

10. • Now that you have identified the purpose
of the ad, how your product solves the
problem, and the landing page, you are
ready to create the ad.
• Remember that you need to use powerful
words in the headline and the image on
the ad should speak volumes.
• Try to show your customer the benefits of
your programme in your ad.

12. • Congruence is a simple element, but one that
is often overlooked.
• Every element of your PPC campaign should
support the other elements.
• Make sure that they go together, including
words, logos, and colours.
• You want to build the trust of the customer
and one way to do that is to keep everything
congruent to help ensure them that they
have arrived at the right place.

14. • You are now almost ready to arrive at your
final destination, a successful PPC
campaign.
• Never rest on your laurels, but continually
be testing to see if there are minor tweaks
that you can do to improve your
campaign.
• You always need to be testing new ads in
the hopes that one will top your current
top ad.

15. • The truth of the matter is that the PPC
marketer never truly arrives at their
destination.
• By following this roadmap you are ready
to begin the journey that has no end.