It is vital that you know where your target audience heads to when they are using the Internet. There are literally hundreds of social media sites, but it is impossible for most business people to create custom content for each of them. When arming yourself with this information, you are able to create your brand quicker, recover former clients who may have forgotten about your product and segment your audience based on their preferences. When looking at social media sites, make sure to consider these five choices.

2.  It is vital that you know where your target
audience heads to when they are using the
Internet.
 There are literally hundreds of social media
sites, but it is impossible for most business
people to create custom content for each
of them.
 When arming yourself with this information,
you are able to create your brand quicker,
recover former clients who may have
forgotten about your product and segment
your audience based on their preferences.
 When looking at social media sites, make
sure to consider these five choices.

4.  Facebook is the second most popular
site on the Internet, being surpassed only
by Google. Over 900,000,000 people visit
this site each month.
 Many do it multiple times a day.
Therefore, it is important for most
businesses to be advertising on
Facebook on a regular basis.

6.  Twitter is the second most popular social
media site on the Internet with over
310,000,000 unique monthly visitors.
 When creating content for Twitter,
remember to keep it short and
memorable so that people will want to
pass it on to their friends at greater rates.
 This allows your company to experience
even greater exposure to new audience
members who often view it as a
recommendation from a friend.

8.  LinkedIn sees about 250,000,000 unique
hits each month.
 When using LinkedIn as a marketing tool,
it is vital to remember that the more
people that you follow and the more
people that follow you, the more
successful your marketing will be.

10.  About 150,000,000 people visit Pinterest
each month, and like Facebook, many
people visit several times each month.
 When marketing on Pinterest, remember
that you need to create unique content
that displays well in a photo.

12.  About 120,000,000 people visit Google
Plus each month.
 In order to target this segment of your
customer base, encourage people to
add you to their Google Plus circles
every time you send a marketing email.

13.  When you capitalise on the power of
these sites, you are greatly expanding
your customer base allowing you to
introduce your brand to even more
customers.
 You are also reminding people of the
products that you have available.
 Perhaps, most importantly, however, it is
an easy way to target audience
members with the content they will find
most useful.