Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses, so follow these foolproof steps in order to ensure your company maintains a high ROI. If you want more help with your AdWords efforts, schedule a free 30 minute consultation with us: http://connect.poweredbysearch.com/sme-consultations This talk was originally given by Matthew Hunt (Powered by Search COO) at our Google Partners Digital Breakfast event. Visit http://www.poweredbysearch.com for more marketing tips.

1. Learn the Secrets of
Running Successful
AdWords Campaigns
for Multi-Location
Businesses

2. Matthew Hunt
✓ COO @ Powered by Search
✓ 8 Years in PPC
✓ Managed 100’s of Accounts
✓ Expertise is in Local

3. What You’ll Learn Today
❑ Why you need to care about mobile ads
❑ Why phone leads are worth 3x more
❑ Why GEO fencing & bid adjustments is
important
❑ How to drive more phone calls & in-store
visits
❑ Why display campaigns are awesome
❑ Why you should be using smart
remarketing to maximize revenues

4. Why You Need to Care About
Mobile Ads!

7. For Multi-Location Businesses!
Why Phone Leads Are
Worth 3X Times More

8. Desktop vs. Mobile
45% CTR Drop on Mobile After From Position 1 to 2

9. Desktop Conversion Funnel
Sees Ad
Clicks on Ad
Step 1
Step 2
Step 3 Visits
Website
Lead
CapturedStep 4

10. Mobile Conversion Funnel
Sees Ad
Calls
Business
Step 1
Step 2
Step 3
Lead
Captured

11. Do You Want To Know
What Your Customers
Want To See?

13. Searched ‘Oil Change’ in Canada
FAIL

14. Searched ‘Oil Change’ in US

15. USA vs Canada
Vs
FAIL

16. Location Matters to
People

18. GEO Fencing
GEO Fencing

20. Take Away -
Add
‘Click to Call’
Extensions!

21. Take Away -
Bid Aggressive on
Mobile!

22. Add Address Sitelinks!
If in-store visits are important to
your business it’s essential
you show your address.
Take Away –
Add Location Sitelinks

23. Add Sitelinks!
Adding sitelinks boosts the
average CTR on an ad by 10-
20% (+20-50% when the
search is one of your branded
terms)
Take Away –
Add Sitelinks

24. Why The
Display
Network is
Awesome!

26. How to Leverage Display

27. Example of When The Magic Happens

28. 97% of people who
visit a website leave
without completing
the actions
marketers want
them to take.

30. Segment Lists

31. What You Learned Today
❑ Mobile ads are super important
❑ Users want to see your phone number
and your address
❑ Sitelinks & GEO fencing is important
❑ Display rocks when used with context!
❑ Remarketing is your secret weapon
BONUS: We have 75 Question Checklist for you. We are also offering a
FREE AdWords Audit to anyone at this event.
Just email me: matthew@poweredbysearch.com