February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques.

1. 5 SEO Mistakes
that are costing you millions.
#travelseo

2. Does SEO make you want to do this?

3. Raise your hand
if...

4. Do you want
to boost your
search engine
rankings?

5. Why should you
listen to us?

6. Dev Basu
CEO @ PoweredbySearch.com

8. #1 SEO Mistake:
Bad Title Tags & Meta Descriptions

9. Title Tags

10. Meta
Descriptions

11. Why Do Title Tags & Meta
Descriptions Matter?
● Show up in browsers
● Show up in search engine results pages
● Show up on external websites (Facebook)

12. Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)
Have primary keyword in them
Are specific to what the user wants to find

13. Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results)
Are specific to what the user wants to find

14. Good Example
Bad Example

18. #2 SEO Mistake:
Lack of Schema & Microdata Markup

19. What is Schema & Microdata Markup?
There are literally 100s of different markup combinations.

20. Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listings
Quality results that help buyers make decisions
Captures valuable virtual real estate (knowledge-graph)
Up to 30% more clicks & better search rankings

21. Schema
Markup

22. We ran a
test, and
100 other
users
agreed.

23. #3 SEO Mistake:
Duplicate Content

24. What is Duplicate Content?
Duplicate Content can KILL any site’s SEO.

25. Hilton Hotels

26. g adventures

27. #4 SEO Mistake:
Poor Internal Linking

28. What is Internal Linking?
Pages can be invisible due to poor internal linking

29. g adventures

30. Google
Trusts
Great
Internal
Linking

31. Why Internal Linking is Important:
Allows users to discover relevant content
Helps Google understand content relationships
Improves your rankings by establishing context
Fixing 404s alone can generate 10-20% traffic
increases

32. #5 SEO Mistake:
Slow load time
&
Not having mobile friendly websites

33. People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1

34. You Are Losing Millions with a Slow Website
You can never have a fast enough web experience.

35. Speed This Up

36. Is Your Site Mobile Friendly?

37. An SEO Audit provides the
blueprint to solving these problems

38. poweredbysearch.com