1. What is ?

2. Advertising 1.0
CONSTRUCTED
CREATIVE
CAMPAIGNS
BUDGET
RESTRICTED & CONSUMERS
BRANDS TOPIC SPECIFIC & INFLUEN
& AGENCY RESEARCH CERS

3. FORMULATE BROADCAST
CREATIVE CONSTRUCTED
CAMPAIGNS MESSAGES
INCREASE
AWARENESS &
APPEAL TO
GENERATE SALES

4. X
a new WAY:

5. Advertising 2.0
C
X
TI
BRANDS
CREATIVE BRIEF
& AGENCY ENRICHED
CREATIVE
CAMPAIGNS
UNCOMPROMISED
CONTENT &
INSIGHT CONSUMERS
& INFLUENCERS

6. C X

7. .01
.02
COMMUNITY
a social, connected group of any size
whose members, aka Commandoes, reside
in a specific universe, share core values,
and have diverse skills and backgrounds.
COMMANDO
member of a collective assault
unit, whose mission is to spread
technicolour creativity and
insights across Planet Earth.
X
.03
CONTENT
something that is to be, creatively or insightfully,
expressed through some medium, as speech,
writing, or any of various arts: a poetic form
THE FABRIC
adequate to a poetic content.

8. T
C
custo
no
conte
g and powering
rafting, cultivatin twork
m built social ne
t output creative
communities tha mmunications
urishing brand co n of real
nt and generatio
mpromised busi ness insights.
unco
THE MISSION

9. Powered by C3 is starting a revolution in Powered by C3 believes in creating equal
advertising – diversifying the way content is partnerships with commandoes and will do
created and insights are generated. what it can to give commandoes what they
want.
Powered by C3 will act as an intermediary
between creative minds, insight generators Powered by C3 Commandoes will be
and global brands and agencies. encouraged to network and collaborate with
each other, and will never be obliged to part
Powered by C3 is committed to cultivating with their work or their opinions against their
online communities in order to give will.
I
nourishment to global brands in fresh and
innovative ways. Our communities members Powered by C3 believes that CREATIVITY and
(AKA commandoes) will be mobilized to thoughts need to be shared to be lived.
create content and generate insights.
Powered by C3 communities will inspire and
stimulate commandoes to create and discuss.
THE manifesto

10. .01 .02
a community that gives a community that gives
tomorrow's creative professional hair stylists the
masterminds a platform opportunity to network, to
to share their share ideas and to give
technicolour magic. unbiased feedback about
their views of the
hairdressing industry.
deployment

11. .01
plAYERS fEATURES
CommandoS: subscribe to PROFILES: personal & customized
showcase their portfolio and profile for commandos to showcase their
creativity creative portfolio & personality
BRAND: post briefs and themes to CANVAS: home to random content
extract creativity submissions and credited inspirational
content
AGENCY: creative agencies use to
access commandos and generate BRAND CANVAS: home to content
creative insights on their projects creations submitted in reaction to posted
topic
briefing lounge: a place for
brands and commandos to work together.
CANVAS MAGAZINE: a monthly
installment of featured content,
Commandoes and articles

12. .02
plAYERS fEATURES
Stylists: showcase their theme CANVAS: home to
personality and portfolio thoughts, comments, rants and raves
BRAND CANVAS: stimulating in reaction to posted topics
discussion topics within the
community
BRAND CANVAS: home to
content creations submitted in
LOUNGE (research): reaction to posted topic
stimulating discussion topics
relevant to their brand/product
LOUNGE (research): a virtual
place for seminars, focus groups and
training academies
FORUM: home to discussions about
the industry, life and loves
FORUM: a chance to connect and
be inspired by other stylists

13. X
TI
INSPIRING AND
STIMULATING
CREATIVE
INTERPRETATIONS
C
R
GENERATING &
CREATING CULTURAL,
ELEVANT STATEMENTS
FOSTERING BRAND
IDENTIFICATION AND
AFFINITY THAT CAN
ACCELERATE SALES
the rapture

14. T
READY?