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100%
 90%
 80%
 70%
 60%
 50%    97%
                        2%
 40%                         Column1
 30%
 20%
 10%
  0%
                 0%
       16-19
               20-23
                       24+
0



                Male
          47%   Female
53%
Column2



      16%
6%
                      48%
                            Once a day
30%                         Once a week
                            Once a month
                            Other
0% 2%




                                    42%

   56%




Less than 1 minute       Between 1 minute & 2
Between 2 minutes & 3    More then 3 minutes
Column3
25%              23%
           22%
20%
                                                16%
                                                           15%
15%
                                   11%
10%
                                                                 Column3
                       5%
5%    3%                    3%
                                           1%         1%
0%
80.00%
70.00%
60.00%
50.00%
         72.20%            Series 1
40.00%
30.00%
20.00%            27.80%
10.00%
 0.00%
         Yes      No
• “No, because contrast between the lyrics of the song
  and its video can make the overall message more
  interesting and imaginative.”
• “Yeah, the song should have a story and the video
  should show this story.”
• “No, as the contrast between a song and a music
  video can creating an interesting juxtaposition”
• “It's good when you watch a video and that makes
  you understand the song more, but it's not vital.
  Sometimes it's better if it's completely random and
  then you're take on the song remains your own
  individual opinion.”
• “No, because the video doesn't necessarily have to feature the
  artist to impact on the viewer.”
• “No, as some music videos can be animated, or just anything
  else. Artists arn't really necessary to appear”
• “Yes, need to put a face to the name! Calvin Harris barely
  appears in his vids and I have no idea what he looks like! :')”
• “Not necessarily, Alex Turner was never in Arctic monkeys
  videos until like, crying lightning or something.”
• “It depends, usually I do expect the artist to be in the video. But
  if the video matches the song, then it doesn't really bother me.”
• “Anyone can portray what the song is about, it doesn't
  necessarily have to be the artist themselves. Maybe the artist
  isn't a good actor and it would ruin it.”
• “something repetitive throughout the whole video =
  boring”
• “anything unrelated to the music”
• “Pointless graphic images/pornographic type images”
• “The band or artist in the same position and location
  for the whole duration of the video”
• “stupid camera shots and basically having it look
  'uninteresting'. Add tons of effects and play around
  with the colour, make it look striking and bombastic”
• “Cheesy stuff!”
• “Images of no relevance to the song.”
• “Favourite - Beyonce - Single Ladies (Put A Ring On It)
  Least Favourite - LMFAO - Sorry For Party Rocking”
• “favourite is blink 182 whats my age again worst is
  bloodhound gang bad touch”
• “Favourite at the moment = warm smiles do not make you
  welcome here - Enter Shikari worst = Gangnam style”
• “best-Alex Gaudino Feat. Christal Waters - Destination
  Calabria worst-Justin Bieber - Baby ft. Ludacris”
• “Favourite- Motion City Soundtrack > This Is For Real
  Worst- Call Me Maybe > Carly Rae Jepson”
• “My favourite music video is probably ... R U Mine ? by
  Arctic Monkeys, and my worst maybe... Moves Like Jagger
  by Maroon 5 *shudder*”

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Questionaire responsess

  • 1. 100% 90% 80% 70% 60% 50% 97% 2% 40% Column1 30% 20% 10% 0% 0% 16-19 20-23 24+
  • 2. 0 Male 47% Female 53%
  • 3. Column2 16% 6% 48% Once a day 30% Once a week Once a month Other
  • 4. 0% 2% 42% 56% Less than 1 minute Between 1 minute & 2 Between 2 minutes & 3 More then 3 minutes
  • 5. Column3 25% 23% 22% 20% 16% 15% 15% 11% 10% Column3 5% 5% 3% 3% 1% 1% 0%
  • 6. 80.00% 70.00% 60.00% 50.00% 72.20% Series 1 40.00% 30.00% 20.00% 27.80% 10.00% 0.00% Yes No
  • 7. • “No, because contrast between the lyrics of the song and its video can make the overall message more interesting and imaginative.” • “Yeah, the song should have a story and the video should show this story.” • “No, as the contrast between a song and a music video can creating an interesting juxtaposition” • “It's good when you watch a video and that makes you understand the song more, but it's not vital. Sometimes it's better if it's completely random and then you're take on the song remains your own individual opinion.”
  • 8. • “No, because the video doesn't necessarily have to feature the artist to impact on the viewer.” • “No, as some music videos can be animated, or just anything else. Artists arn't really necessary to appear” • “Yes, need to put a face to the name! Calvin Harris barely appears in his vids and I have no idea what he looks like! :')” • “Not necessarily, Alex Turner was never in Arctic monkeys videos until like, crying lightning or something.” • “It depends, usually I do expect the artist to be in the video. But if the video matches the song, then it doesn't really bother me.” • “Anyone can portray what the song is about, it doesn't necessarily have to be the artist themselves. Maybe the artist isn't a good actor and it would ruin it.”
  • 9. • “something repetitive throughout the whole video = boring” • “anything unrelated to the music” • “Pointless graphic images/pornographic type images” • “The band or artist in the same position and location for the whole duration of the video” • “stupid camera shots and basically having it look 'uninteresting'. Add tons of effects and play around with the colour, make it look striking and bombastic” • “Cheesy stuff!” • “Images of no relevance to the song.”
  • 10. • “Favourite - Beyonce - Single Ladies (Put A Ring On It) Least Favourite - LMFAO - Sorry For Party Rocking” • “favourite is blink 182 whats my age again worst is bloodhound gang bad touch” • “Favourite at the moment = warm smiles do not make you welcome here - Enter Shikari worst = Gangnam style” • “best-Alex Gaudino Feat. Christal Waters - Destination Calabria worst-Justin Bieber - Baby ft. Ludacris” • “Favourite- Motion City Soundtrack > This Is For Real Worst- Call Me Maybe > Carly Rae Jepson” • “My favourite music video is probably ... R U Mine ? by Arctic Monkeys, and my worst maybe... Moves Like Jagger by Maroon 5 *shudder*”