Rebekah Radice Katie Lance
@RebekahRadice @katielance
#VIRALWEBINAR
YOU’RE IN THE RIGHT PLACE
IF YOU WANT TO LEARN...
• Where to Spend Your Time
• How to Choose the Right Channels
• Optimize...
PLUS, Stick Around Until the End...
For a FREE
surprise and
an offer you
can’t refuse!
65% of adults
now use social
networking
sites – a nearly
tenfold jump in
the past
decade.
- Pew Research
You Know You
Need a Social
Media Plan…
You just don’t know
where to begin.
Sound familiar?
STEP 1: Run a
Social Media Audit
Review how you’re
managing your online
brand on each social
network.
2. Gain Focus
and Clarity
Why are you using
each social network
and how are they
supporting your
business?
Abandoned
Social
Networks
Are there any
profiles you
created and
forgot about?
Goal Alignment
Look back at your goals...
Make sure each
profile is in line with
your business goals
and objectives.
Performance
Evaluation
Compare your current
performance to your
performance a year ago.
Look at:
• Engagement
• Referral t...
CHOOSE YOUR CHANNELS
4 QUESTIONS TO ASK YOURSELF
Q: What social
network(s) is
my audience
actively using?
1.
Q: What
platform(s)
align with the
type of content
I share?
2.
Q: What
platform(s)
are most
appropriate
for my
industry?
3.
Q: What
platforms
do I LIKE
spending my
time on?
4.
Optimize Your
Social Networks
● Make your
content as
shareable.
● Learn from what’s
been effective in
the past.
Facebook
Twitter
LinkedIn
BEST KEPT SECRETS FOR HOT CONTENT
Systems are key!
You need a system or
your best laid plans -
will always go astray!
Once you are clear
on your brand and
message, work on
creating a calendar.
Curate great
content
Search BuzzSumo by
topics that are ‘most
shared’ on Facebook
or other social
channels.
Post Planner’s “Find”
section is also a
fantastic way to find
and share engaging
content that has
already performed
well.
Have a system for creating
content and know what type of
content you are going to create.
Created content could be:
• Blog...
• Live Video - Periscope or
Facebook Live are two top
platforms to consider
• Graphics - Ideal for
Instagram and other soc...
To extend the life
of your content and
reach more people,
consider
repurposing the
content on multiple
platforms.
Create a blog
calendar for
the next 3
months - give
your content
a road map.
Decide what day
you’ll publish, what
content you’ll
publish and, when
you’ll create this
content.
Be consistent.
Promote Your
Content
You are your own
best promoter -
so get the word out
about your content!
Social media is
never, ever a one-
way, promotion-only
place to be.
When done right,
social media is a two-
way street.
LESSONS TO KEEP IT REAL10
Be a storyteller
Are there stories you
can share? Think
about how you could
tell those stories in
an authentic way
through...
Add humor and
entertainment
You may not feel like
you have funny things
to create, but look for
funny or entertaining
cont...
Don’t be
scared of
offending
someone
Have fun, have an
opinion and embrace
who you are!
3.
Use emojis!
Emojis are effective
in email subject
lines and in your
social media posts.
4.
Pay attention to
what your clients
are asking and
provide value
For one week, carry
a notepad and every
time one of your
c...
Evoke
Emotions
Create humanized
content that hits
close to home and
evokes emotions.
6.
It’s all about
the experience
Instead of getting
caught up in the “click
here” or “buy this”, you
should be thinking
about...
Time Management Tools
Time is your most
precious resource.
Use the right tools to make
effective use of your time!
8.
● Use Facebook Insights
– reach people at the
right time.
● Facebook Pages
Manager app for
managing Facebook
Page notifica...
• Twitter lists for curating
content.
• A notepad for jotting
down ideas down during
the day.
• A clock! Seriously
though ...
STEPS TO BUILDING A GREAT
CONTENT CALENDAR4
Brainstorm content that
fits your brand and niche
• Do you have an online
brand persona? (are you
casual or serious? fun o...
Create a Calendar
• Schedule content for
social media 2-4 weeks in
advance.
• Large events can be
scheduled as soon as
you...
Test Content
• Does my content match
my content marketing
brand profile?
• Is it interesting and
engaging?
• Does my conte...
Keep an Eye on
Your Surroundings
● Check on current trends
to take advantage of
news stories.
● Watch your content
analyti...
Every business on social media needs to find or develop a strategy to
measure their social media return on investment (ROI...
Set Goals
Set your goals and
objectives so you
know what factors
you need to
measure on social.
1.
Track Campaigns
As a part of your social
media marketing, you
will need to keep track of
the costs, time spent,
etc., as w...
Report Findings
Report your results
and determine the
appropriate
timeframe for the
reporting (weekly,
monthly, yearly, et...
Review Results
and Reset Goals
When you have the
stats from your
campaign, you can
calculate your ROI.
Use these findings ...
Review Results
and Reset Goals
When you have the
stats from your
campaign, you can
calculate your ROI.
Use these findings ...
How to Create Your
Facebook Strategy
FREE Download:
Secrets to BOOST
growth and engagement
by 193% http://bitly.com/fbgrow...
#GetSocialSmart
Academy
Save $30 p/mth.
or $300 p/yr.
POSTPLANNERMONTHLY (to save $30/mo)
POSTPLANNERYEARLY (to save $300/yr)
www.GetSocialSmart.com
THANK YOU!
Login to love.postplanner.com for
your FREE access to Post Planner!
How to Build a Dynamic Social Media Plan
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How to Build a Dynamic Social Media Plan

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Stop guessing and wasting your time on networks and strategies that don’t work!

Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!

Watch the replay here: bit.ly/socialmedia-plan

Publicada em: Mídias sociais
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How to Build a Dynamic Social Media Plan

  1. Rebekah Radice Katie Lance @RebekahRadice @katielance #VIRALWEBINAR
  2. YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN... • Where to Spend Your Time • How to Choose the Right Channels • Optimize Your Social Networks • Best Kept Secrets for Hot Content • 7 Lessons to Keep it Real
  3. PLUS, Stick Around Until the End... For a FREE surprise and an offer you can’t refuse!
  4. 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. - Pew Research
  5. You Know You Need a Social Media Plan… You just don’t know where to begin. Sound familiar?
  6. STEP 1: Run a Social Media Audit Review how you’re managing your online brand on each social network.
  7. 2. Gain Focus and Clarity Why are you using each social network and how are they supporting your business?
  8. Abandoned Social Networks Are there any profiles you created and forgot about?
  9. Goal Alignment Look back at your goals... Make sure each profile is in line with your business goals and objectives.
  10. Performance Evaluation Compare your current performance to your performance a year ago. Look at: • Engagement • Referral traffic • Opportunity
  11. CHOOSE YOUR CHANNELS 4 QUESTIONS TO ASK YOURSELF
  12. Q: What social network(s) is my audience actively using? 1.
  13. Q: What platform(s) align with the type of content I share? 2.
  14. Q: What platform(s) are most appropriate for my industry? 3.
  15. Q: What platforms do I LIKE spending my time on? 4.
  16. Optimize Your Social Networks ● Make your content as shareable. ● Learn from what’s been effective in the past.
  17. Facebook
  18. Twitter
  19. LinkedIn
  20. BEST KEPT SECRETS FOR HOT CONTENT
  21. Systems are key! You need a system or your best laid plans - will always go astray!
  22. Once you are clear on your brand and message, work on creating a calendar.
  23. Curate great content Search BuzzSumo by topics that are ‘most shared’ on Facebook or other social channels.
  24. Post Planner’s “Find” section is also a fantastic way to find and share engaging content that has already performed well.
  25. Have a system for creating content and know what type of content you are going to create. Created content could be: • Blog posts - on your own site or another site like Medium or LinkedIn • Video - DIY short videos or longer-form professionally edited videos
  26. • Live Video - Periscope or Facebook Live are two top platforms to consider • Graphics - Ideal for Instagram and other social networks, but will also be needed to promote other content (i.e. blogs, videos, live video, etc.)
  27. To extend the life of your content and reach more people, consider repurposing the content on multiple platforms.
  28. Create a blog calendar for the next 3 months - give your content a road map.
  29. Decide what day you’ll publish, what content you’ll publish and, when you’ll create this content. Be consistent.
  30. Promote Your Content You are your own best promoter - so get the word out about your content!
  31. Social media is never, ever a one- way, promotion-only place to be. When done right, social media is a two- way street.
  32. LESSONS TO KEEP IT REAL10
  33. Be a storyteller Are there stories you can share? Think about how you could tell those stories in an authentic way through your blog, graphics or video? 1.
  34. Add humor and entertainment You may not feel like you have funny things to create, but look for funny or entertaining content to share. 2.
  35. Don’t be scared of offending someone Have fun, have an opinion and embrace who you are! 3.
  36. Use emojis! Emojis are effective in email subject lines and in your social media posts. 4.
  37. Pay attention to what your clients are asking and provide value For one week, carry a notepad and every time one of your clients ask you a question – write it down. 5.
  38. Evoke Emotions Create humanized content that hits close to home and evokes emotions. 6.
  39. It’s all about the experience Instead of getting caught up in the “click here” or “buy this”, you should be thinking about sharing an experience. 7.
  40. Time Management Tools Time is your most precious resource. Use the right tools to make effective use of your time! 8.
  41. ● Use Facebook Insights – reach people at the right time. ● Facebook Pages Manager app for managing Facebook Page notifications. ● Mention.net ● SocialMention.com ● Google Alerts 9.
  42. • Twitter lists for curating content. • A notepad for jotting down ideas down during the day. • A clock! Seriously though – being very cognizant how much time you have is key! 9.
  43. STEPS TO BUILDING A GREAT CONTENT CALENDAR4
  44. Brainstorm content that fits your brand and niche • Do you have an online brand persona? (are you casual or serious? fun or professional?) • What issues do your customers need addressed? 1.
  45. Create a Calendar • Schedule content for social media 2-4 weeks in advance. • Large events can be scheduled as soon as you’ve locked down a date. *https://katielance.com/contentgrid 2.
  46. Test Content • Does my content match my content marketing brand profile? • Is it interesting and engaging? • Does my content encourage Facebook Likes, shares and comments? 3.
  47. Keep an Eye on Your Surroundings ● Check on current trends to take advantage of news stories. ● Watch your content analytics. ● Watch the movements of your competitors. 4.
  48. Every business on social media needs to find or develop a strategy to measure their social media return on investment (ROI). ROI is proof that the marketing efforts are effective. TRACKING AND MEASURING YOUR RETURN
  49. Set Goals Set your goals and objectives so you know what factors you need to measure on social. 1.
  50. Track Campaigns As a part of your social media marketing, you will need to keep track of the costs, time spent, etc., as well as the campaigns and activities you launch . 2.
  51. Report Findings Report your results and determine the appropriate timeframe for the reporting (weekly, monthly, yearly, etc). 3.
  52. Review Results and Reset Goals When you have the stats from your campaign, you can calculate your ROI. Use these findings to set new goals and objectives. 4.
  53. Review Results and Reset Goals When you have the stats from your campaign, you can calculate your ROI. Use these findings to set new goals and objectives.
  54. How to Create Your Facebook Strategy FREE Download: Secrets to BOOST growth and engagement by 193% http://bitly.com/fbgrowthplan
  55. #GetSocialSmart Academy Save $30 p/mth. or $300 p/yr.
  56. POSTPLANNERMONTHLY (to save $30/mo) POSTPLANNERYEARLY (to save $300/yr) www.GetSocialSmart.com
  57. THANK YOU! Login to love.postplanner.com for your FREE access to Post Planner!

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