Ecommerce01 introduction

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Arif Rahman

modul kuliah e-commerce dan e-business

Engenharia

Pengantar
e-Commerce &
e-Business
Arif Rahman

Industrial Engineering
...is concerned with the design, improvement,
and installation of integrated systems of
men, materials, information, energy, and
equipments. It draws upon specialized
knowledge and skill in the mathematical,
physical and social sciences together with
the principles and methods of engineering
analysis and design to specify, predict and
evaluate the result to be obtained from such
systems

Mathematical
Physical Sciences
Social Sciences
Engineering
Knowledge & Skill
Industrial
Engineering
Integrated
Systems
Design
Improvement Installation
Specify
Predict
Evaluate
Optimal
Result

Referensi
 Dave Chaffey, e-Business and e-Commerce Management : Strategy,
Implementation, and Practice, Prentice Hall
 Colin Combe, Introduction to e-Business Management and Strategy,
Elsevier
 Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M.
Zinkhan, Electronic Commerce: The Strategic Perspective, Creative
Commons Attribution
 Fang Zhao, Entrepreneurship and Innovations in E-Business: An
Integrative Perspective, Idea Group Inc.
 Boris Wertz & Angela Tran Kingyens, A Guide to Marketplaces,
Versionone
 Geir Olsen, Soon Ghee Chua, Olivier Gergele & Fabrice Bartolucci,
Lifting The Barriers to e-Commerce in ASEAN, CIMB ASEAN
Research Institute.

Referensi
 Jason Miletsky, Principles of Internet Marketing: New Tools &
Methods for Web Developers, Cengage Learning.
 Catherine Juon, Dunrie Greiling & Catherine Buerkle, Internet
Marketing Start To Finish, Que Publishing.
 Jan Zimmerman & Doug Sahlin, Social Media Marketing: All-In-One
for Dummies, Dummies.
 Dave Evans, Social Media Marketing: An Hour A Day, Sybex.
 Paul Gillin & Eric Schwartzman, Social Marketing To The Business
Customer, John Wiley & Sons.

Tujuan Pembelajaran
Mahasiswa memahami implementasi
teknologi internet untuk pemasaran dan
bisnis.
Mahasiswa dapat merancang dan
membangun situs web untuk mendukung
aktivitas bisnis.

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