An insight into how ITV publicists use Twitter for promotion and engagement from @garyandrews

1. Twittering at ITV Gary Andrews ITV web editor & publicist

2. All about me Publicist. Writer. Journalist. Blogger. Twitterer.

3. The start of a beautiful friendship Why we love Twitter

4. It's just another communication tool

5. But these are all human (of sorts)

6. So why do we Twitter?

7. The Luther Blissett Effect

8. Or, if you prefer it, the shoe effect

10. Our Twitter family

11. And we interact...

12. The talent 90,728 followers

14. The publicists

15. We are human!

16. ITV Twitter in action

17. FA Cup on ITV

18. I'm A Celebrity...

19. Stockwell

21. " Should YOUR company blog? It depends. Should YOUR company have a Facebook page? It depends. Should YOUR company be on Twitter? It depends. If YOUR company IS on Twitter, should it be a person or a brand? It depends. ANYONE who says they know the answers to these questions without taking a look at your business model, goals and objectives and listening to your customer base should be taken with a very large grain of salt. There are no easy answers. " Shannon Paul: There are no easy answers Shannon Paul, Detriot Red Wings New Media PR (@shannonpaul)

23. Thank you! [email_address] twitter.com/garyandrews twitter.com/itvinsider