The document provides tips for building credibility on a website in order to gain customers' trust. It recommends including honesty, simplicity, and fun. Specifically, it suggests using testimonials, client logos, social media presence, maps, information about the team, videos, blogs, FAQs, case studies, trust marks, terms, returns and shipping policies. The overarching message is that establishing credibility through these techniques will give customers the confidence to engage with the website and purchase products or services.

1. THE INCREDIBLE GUIDE
TO WEBSITE CREDIBILITY
2015 EDITION

2. “...CUSTOMERS don’t BUY
from businesses.
They buy FROM PEOPLE
THEY TRUST...” Neil Patel
In business, TRUST MEANS SURVIVAL.
Unless customers trust you, they won’t part with their money.
Use your website to BUILD YOUR CREDIBILITY.

3. WANT MY
CREDIT CARD?
GIVE ME
CREDIBLE CONTENT!

4. 1. HONESTY
2. SIMPLICITY
3. FUN

5. HONESTY
Make it easy to understand WITHIN SECONDS
what your website is about, and what you want
your audience to DO (buy, join, share, ...)

6. SIMPLICITY
Ensure pages load quickly across devices and browsers.
Your website should WORK. ZERO EXCUSES.
MOBILE SUPPORT is IMPERATIVE.

7. FUN
Are you providing an
enjoyable experience?
A good website
HELPS FOLKS
COMPLETE A GOAL.
A great website
GIVES THEM A FINE
MEMORY too.

8. ALL
3rd
PARTY VALIDATION
➔ Testimonials and logos
➔ Social media
➔ Maps
TRUST
➔ Team
➔ Video
B2B
➔ Blog/Newsletter
➔ FAQs
➔ Case studies
ECOMMERCE
➔ Returns / Shipping
➔ Trust marks
CREDIBLE CONTENT

9. 3rd
PARTY
VALIDATION

10. TESTIMONIALS
HAPPY CUSTOMERS = Website GOLD.
The best testimonial is a videotaped
endorsement-to-camera by a happy client.

11. CLIENT LOGOS
Showcase you’re the PARTNER OF CHOICE for household brands.

12. SOCIAL MEDIA
BUYERS are
already SAVVY.
Brands MUST ENGAGE for
ANY sort of credibility...

13. Have a BIG FOLLOWING?
That’s brand VALIDATION!
When 27,000 people LIKE you,
you’re less likely to be a jerk...

14. MAP YOUR AUTHORITY
Map your facilities, clients, and projects
to establish REGIONAL authority.
Bangkok
Hong Kong
Singapore

15. TRUST

16. PEOPLE
People CONNECT with PEOPLE.
Emphasize your team’s AVAILABILITY.

17. VIDEO
A short video clip is the OPTIMAL web EXPERIENCE.
Having your team interviewed by a recognized media
outlet gives powerful 3rd
party VALIDATION.

18. B2B
EXPERTISE

19. BLOG/NEWSLETTER
Prove you're an ACTIVE EXPERT with regular blog
posts and newsletters.

20. FAQs
HELP people
find answers
QUICKLY and
SAVE yourself
TIME and money.

21. CASE
STUDIES
Are a great way to
PROVE you're a
PROBLEM SOLVER.

22. ECOMMERCE
ACCOUNTABILITY

23. SUSPICION of online shopping
is COMMON.
Delivering a
SMOOTH and SECURE
experience is critical to SUCCESS.

24. TRUST MARKS
SECURITY and payment logos as well as obvious
ways to CONTACT YOU build buyers’ trust.

25. TERMS/RETURNS/SHIPPING
To gain buyers’ trust make getting help related to
TRANSACTIONS and SERVICE super EASY.

26. it’s IMPERATIVE your website
establish CREDIBILITY.
Without it people will lack the confidence
to complete your calls-to-action,
with DIRECT and DIRE consequences
for your BOTTOM LINE.
WITHOUT TRUST
YOU HAVE NOTHING!

27. THANKS!
USEFUL STUFF:
Website planning template
App planning template
ask@vimi.co
+66-9-1003-7545