1. Poorna Chand Silla
E-Mail: sillapoornachand@yahoo.co.in
Phone: +91-9908525925
SENIOR LEVEL POSITIONS
Sales & Marketing ~ Business Development ~ Key Account Management ~ Strategic Planning
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing
concepts & strategies
Industry Preference: Retail/FMCG/FMCD
P R O F I L E S U M M A R Y
• Dynamic career of over 10 years that reflects pioneering experience and year-on-year success in achieving business
growth objectives in mid-sized as well as large and established organizations
• Enterprising leader with a record of contributions that streamlined operations, invigorated businesses, heightened
productivity & enhanced internal controls
• Leveraged entrepreneurial skills in translating corporate vision, to overcome complex business challenges and deliver
on high-impact decisions; renowned for driving an auction base to glide revenue
• Proficient in enhancing organizational reach and market share through the application of robust strategies, effective
pricing and excellent client relationship management
• Efficient in directing cross-functional teams using interactive and motivational leadership
• Team-based management style coupled with the zeal to drive visions into reality
C O R E C O M P E T E N C I E S
Sales & Marketing
Business Development
Market Development
Channel Management
Revenue Expansion
Growth Initiatives
Client Relationship Management
Team Management
Return on Investment
O R G A N I S A T I O N A L E X P E R I E N C E
Area Business Manager, Global Consumer Products Pvt Ltd, Hyderabad Dec’15- Present
Key Result Areas:
• Managed sales operations of Telangana 10 districts ; lead a team of 9 TSOs & 2 KAEs and 23 direct distributors
• Generating a business of INR 3 Crores per month
Key Result Areas:
• Managing the entire Telangana state Modern Trade & General Trade ; leading a team of 9 TSOs & 2KAEs .
• Playing a key role in catering to 8000 retail customers in Hyderabad
• Exploring potential business avenues & managing marketing & sales operations for achieving the business targets;
initiating market development efforts and increasing business growth
• Analysing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales &
marketing strategies
• Rolling out annual business plan for the business partners and aligning it with the company’s objectives; monitoring
the timely launch & availability of new products across all retail counters
• Achieving targets of revenue and quantity for each product category and models as per the business share from each
retail chain
Senior Sales Manager, Reliance Retail Limited(Cash & Carry) , Hyderabad Nov’13 – Nov,15
Key Result Areas:
• Managing the entire Telangana state(B2B sales operations), Modern Trade & General Trade ; leading a team of 3
KAMs and 30 BDAs
• Playing a key role in catering to 3000 retail customers in Hyderabad
• Contributing in managing 150 wholesalers/semi wholesalers for bulk trade business
• Exploring potential business avenues & managing marketing & sales operations for achieving the business targets;
initiating market development efforts and increasing business growth
• Analysing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales &
marketing strategies
• Rolling out annual business plan for the business partners and aligning it with the company’s objectives; monitoring
the timely launch & availability of new products across all retail counters

2. • Achieving targets of revenue and quantity for each product category and models as per the business share from each
retail chain
Highlights:
• Achieved turnover of INR 10 Crores in 2015 by introduction of new prodcuts and new territories in to service.
• Exceeded sales and profit goals by up to 26% and 8% respectively, from first year of opening and in each ensuing year
• Implemented and followed up retail practices and standards in all departments,; corrected issues such as internal
theft, lagging customer service and poor morale across .
• Expanded channel and increased distributor & retail coverage for FMCG brands across Hyderabad city and Telangana
State
Area Sales Manager, Parle Biscuits Pvt. Ltd., Tirupathi Aug’10–Nov,13
Key Result Area:
• Lead a team of 7 SOs & 2 SE and 5 ISR; contributing in sales operations of 4 districts
Highlight:
• Brought turnover of INR 2 Crores in Dec’11 and Jan’12
Growth Path:
Sales Officer, Cadbury India Ltd., Hyderabad Dec’05 –Mar’10
Senior Sales Officer, Cadbury India Ltd., Guntur Apr’10–Jul’10
Key Result Areas:
• Managed sales operations of 7 districts namely Khammam, Krishna, Guntur, Prakasam, Nellore, Chittoor and Cudappa
• Led a team of 6 PSM; managed 20 Sub-Stockist Towns & 8 Direct RDs
• Played a key role in executing BASE Business from 2005 & MASS Market from 2009
• Contributed in managing sales operations for:
o Vijayawada and Guntur from Jan’10-Jul’10
o Vishakhapatnam, Kakinada from Apr’08-Dec’09
o Hyderabad from Dec’05-Mar’08
Highlight: (Cadbury India Limited)
• Got selected for MD’s Club, Malaysia in 2007
• Attained selection in MD’s Club, Hong Kong for the second time in 2008
• Won ‘Meranet Badshah Award’ in 2008
P R E V I O U S E X P E R I E N C E
Sales Manager, Orpat Industries Ltd., Warangal Aug’05–Nov’ 05
A C A D E M I C D E T A I L S
• MBA (Marketing) from DLR College, Andhra University, G Mamidada in 2005 with 62%
• B.Sc.( Computer Science) from Sarada Degree College, Andhra University, Srikakulam 2003 with 70%
• 12th
from Visakha Jr. College (Board of Intermediate Education), Srikakulam in 2000 with 77.3%
• 10th
from Pinegrove Public School (Board of Secondary Education), Srikakulam in 1998 with 62.8%
I T S K I L L S
• MS Office (Word, Excel & PowerPoint) and Internet Applications
Date of Birth: 10th
January 1982
Languages Known: Telugu, English and Hindi
Nationality: Indian
Marital Status: Married
No. of Dependents: 3
Passport No.:M8226692
Visa Status: NA
Driving Licence: NA
Mailing Address: Address: 11-3-267/75/404, 2nd
Phase, KYR Arcade, Parsigutta, Secunderabad-500061