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U5 jou231 good_newsletters
1.
Good-news letters „ Purpose
ƒ To deliver a strategic message that will please the targeted individual „ Audience ƒ Usually just one person — and, often, you want something from him or her „ Media ƒ Paper (sometimes e-mail) Copyright © 2012 Pearson Education Inc., All rights reserved.
2.
Good-news letters „ Key
to success ƒ Announcement of the good news in the first paragraph Copyright © 2012 Pearson Education Inc., All rights reserved.
3.
Good-news letters „ Format
ƒ With rare exceptions, one page ƒ On organization’s stationery ƒ Single-spaced ‚ Extra space between paragraphs and elements of the heading ƒ At bottom ‚ cc: ‚ P.S.: ‚ encl. Copyright © 2012 Pearson Education Inc., All rights reserved.
4.
Good-news letter format:
HEADER Organization Letterhead 123 Front Street Miami, Florida 49876 555-111-2346 Date Mr./Ms. First and Last Name Person’s Business Title Name of Person’s Organization Organization’s Street Address City, State (no comma) ZIP Dear Mr./Ms. Last Name: Text of letter starts here. Flush left, no indent. Single-spaced. Copyright © 2012 Pearson Education Inc., All rights reserved.
5.
Four-part good-news letter „
Content and organization: four parts ƒ Part I (one paragraph) ‚ Deliver the good news. – Try to close the first paragraph with the announcement. ƒ Part II (one or two paragraphs) ‚ Explain the details of the good news. Copyright © 2012 Pearson Education Inc., All rights reserved.
6.
Four-part good-news letter ƒ
Part III — optional (one paragraph) ‚ Say what this means to you. ƒ Part IV (one paragraph) ‚ Deliver a call for action. ‚ Close with a reassertion of congratulations. Copyright © 2012 Pearson Education Inc., All rights reserved.
7.
Good-news letter format:
CLOSING Again, thank you very much for your consideration of etc. Sincerely, Your Legible Signature Your name Your title Copyright © 2012 Pearson Education Inc., All rights reserved.
8.
Good-news letters „ Content
and organization ƒ Avoid an unintentionally sexist greeting. ‚ Is Lynn Jones male or female? ƒ Use Ms. rather than Miss or Mrs. as a courtesy title. ‚ Unless you know that the recipient prefers one of the other titles Copyright © 2012 Pearson Education Inc., All rights reserved.
9.
Good-news letters „ Content
and organization ƒ When you address recipient as “Dear Ms. Jones” ‚ Place a colon after “Jones.” ‚ Sign your first and last name at the bottom. ƒ When you address recipient as “Dear Lynn” ‚ Place a comma after “Lynn.” ‚ Sign only your first name at the bottom. ‚ Still type your first and last name (and title) under your signature.Pearson Education Inc., All rights reserved. Copyright © 2012
10.
Tips „ Keep the
focus on the recipient. „ When responding to a complaint… ƒ Empathize. ƒ Don’t blame your organization. ƒ Know what you can — and can’t — offer. „ Always be courteous. „ Make no commitment that your organization can’t keep. Copyright © 2012 Pearson Education Inc., All rights reserved.
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