2. History of
#MoMA
Founded in 1929 as a
challenge to more
conservative, traditional
museums, MoMA is one of the
largest and most influential
museums in the world,
devoted exclusively to modern
art.
Its annual revenue is about
$145 million and net assets is
over $1 Billion.
3. MoMA seeks to create a dialogue between the established and
the experimental, the past and present, in an environment that is
responsive to the issues of modern and contemporary art,
while being accessible to a public that ranges from scholars to
children.
MoMA’s
mission
7. TBG + MoMA
= win.• MoMA has an In-house design studio
• Never partnered with an agency
• Absence of aggressive marketing campaigns since Julia Hoffman
left MoMA
• Strong PR but weak social media engagement
TBG is the perfect New York loving, tech obsessed
agency for MoMA :)
🎉
8. 18-34 years old, increasingly mobile, more local than international,
always on the look out for music, fashion & tech related events
around the city. Avid users of social media and love engaging with
their favorite brands on Instagram and twitter.
target
audience
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art
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Pablo Picasso
artist
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art
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egestas.
30. “I put my heart and my
soul into my work… and
have lost my mind in the
process.”
31. • Increase Museum Visits
• More conversations, impressions online
• Form associations / partnerships with respected and innovative
brands
• Prove MoMA embraces innovation in the digital age
Measures for
success
Notas do Editor
#IWearArt OR #IAMart Campaign will be pushed on social channels twice a year in association with NYFW. people will be encouraged to dress their artsy best and share pictures on twitter and Instagram. This will in turn drive UGC and the “best dressed” will get a mention on all the social media pages.
Partner with Snapchat to create a filter on snapchat with the most famous art at MoMA and run it for a month (sept-oct).
We recommend this be partnered with an on ground event with a famous artist like “Tim Burton” for example
The Challenge: Design the official MoMA location filter for Snapchat that represents the creativity of the Museum
We’ll help expand MoMA’s digital capabilities by improving and enhancing their museum app with the latest technology.