5. Brand communities are not made up of anonymized impressions…. Groups Are Comprised of People … they’re made up of groups of actual people who are interested in the brand.
6. 500 million users 75 million users 46 million users Email: 2 Million Users Facebook: 359,114 Users Twitter: 25,000 Users 5 million+ moms 12 million plus email subscribers Both publishers and advertisers are moving from impressions to user data Brands Measure Success with Actual Users
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9. How Brands Are Engaging Users Subscriber Acquisition Trial Program Distribution Social Media Development Custom Direct Response
25. What People are Saying “ Using Pontiflex’s technology HUGGIES was able to reach moms with the right message.” “ We acquire more than half of our new subscribers through Pontiflex.” “ People acquired through Pontiflex were more engaged than even organic sign-ups.” “ New York City’s 10 Hottest Tech Startups” “ Advertisers will pay for a different kind of access to new readers.” “ A transparent and highly scalable solution.”