57. 2. โรคปวดหัว โรคนอนไม่ห ลับ และ
เจ็บ คอ
-- เป็น โรคยอดฮิต ในประเทศไทย
W ailments Thai consumer had
hat
suffered in last month?
S o urc e : The N ls e n O nline Co ns um e r Co nfid e nc e a nd O p inio n S urv e y 2 0 0 7
ie
58. Thai consumers opt for self-medication
over doctor’s appointment
Pharmacist’s recommendation is
the
strongest
purchase
influencer for Thai consumers
when they purchase for a nonprescription medicine.
W do people do when they get
hat
sick?
The Nielsen survey also indicates
that once a Thai consumer want
to purchase a non-prescription
medicine,
the
medical
professional (77%) is the most
important influencer followed by
brand/ product (45%) and
advertising (25%)
S o urc e : The N ls e n O nline Co ns um e r Co nfid e nc e a nd O p inio n S urv e y 2 0 0 7
ie
59. 3. ผูบริโภคไทยจัดอยู่ในกลุ่มคนต้นๆของ
้
โลก
ที่ต้องการจะให้ตัวเองดูดี
Thai consumers ranked first in the world in
dedicating to their facial treatment and hair
care, to maintain or enhance their looks.
To maintain/ enhance my appearance, I invest
in - facial treatment
Top 10 Monthly or more frequent than monthly
W
ith the highest percentage of
people desire to look good in the
world, Thai consumers make an
effort to enhance their appearance
daily, weekly or monthly through
Facial treatment
87%
Hair Care
86%
Similar Skincare Regime
78%
Interestingly, when broken down by
gender, Thai male (27%) focused on
taking care of their hair daily more
than women (22%) and 32% of them
invest monthly in hair care more
than women (22%) when it comes to
G lo ba l Co ns um e r Re p o rt o n Pe rs o na l G ro o m ing , N ls e n s urve y e d ,
ie
looking well-groomed
S o urc e :
1 0 A ril 2 0 0 7 , 5 0 0 inte rne t us e rs a g e d 1 5 a nd a bo ve
p
66. Young Urban Professional
“I Am Rich” attitude!
Money driven.
Image concern. Addicted to
expensive brand names.
Career path is to be a
(managing) director of an
international firm.
67.
X is not the movie rate. It’s the crosscheck (means “wrong”)!
Gen X believe that the older generation
have a wrong lifestyle and chose wrong
brands.
Asian X-Generation is different. They
are more individualistic bus still
engaging and balance their behavior to
suit social norms. (Generation who
Independently Engage The Society)
Success driven. Job hoppers.
Career path is a business owner.
Value of money concern. More sensible.
Mortgage card era
68.
69. Little Emperors from micro-families
Want to Z the whole world.
Experienced Z’ing the world from
books, internet, cable &Satellite TV
and… low cost airlines.
English speakers
Computer devils
“Differentiate or Die” attitude
Global business
E-banking & smart card era