This document discusses how people are using social networks and the internet to connect, gather, and take action together through hashtags like #nocosttravel, #swapping, and #p2pCooking. It suggests that this peer-to-peer activity is fueled by trust, as studies have shown that frequent social media users feel more people can be trusted compared to non-users. The conclusion is that a new model may be emerging that is based on building trust through online connections and group activities.

1. Un nuovo modello,
basato sulla fiducia?
Gianluca Diegoli
www.minimarketing.it
gianluca@diegoli.com

2. 38%
Si fidano dei propri contatti

3. Le persone usano la Rete
per trovarsi, aggregarsi,
agire assieme.

4. http://www.flickr.com/photos/criminalintent/2719634870/sizes/z/in/photostream/
#nocosttravel

5. http://www.flickr.com/photos/iwona_kellie/3911171726/sizes/l/in/photostream/
#swapping
5

6. #p2pCooking

7. #p2pBanking

8. #shareiscare

9. #socialshopping

10. #groupbuying

11. #groupbuying

12. #communityshop

13. #condominio20

14. #italy ;-)

15. #groupfootball

16. #subscription

17. #communitysupporting

18. #p2parking

19. Cosa alimenta tutto
questo?

20. "A Facebook user who
uses the site multiple
times per day is [..] more
than three times as likely
as non-Internet users to
feel that most people can
be trusted."
http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx

21. La fiducia.

23. gianluca@diegoli.com