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1 Papp Peter
- 1. Adatközpontokra tervezett IBM megoldások térhódítása a vállalati környezetben Green IT – adatközpontok energiahatékonysága Dinamikus infrastruktúra Cloude computing Papp Péter IBM [email_address] 20 823 5744 Dinamikus Infrastruktúra
- 3. Ahogy a világ fejlődik úgy növekednek az IT igények . 2011 -re , a világ 10x lesz eszközigényesebb mint 2006-ban . Az összekapcsolt eszközök száma megugrik 500M-ról 1Billiárd-ra 2005 2006 2007 2008 2009 2010 2011 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Exabytes RFID, Digital TV, MP3 players, Digital cameras, Camera phones, VoIP, Medical imaging, Laptops, smart meters, multi-player games, Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters, Telematics , Peer - to - peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances 10x Növekedés 5 év alatt
- 4. A mai infrastruktúra nem arra van felépítve ami be fog következni … Az hogy előre kell haladni az világos.... Kilowatt- óra megy veszendőbe évente mivel nem megfelelő az energia felhasználás előrejelzése . 170 billion Lehetsége eladás kútbaesik évente, mivel az eladóknak nem az a termék van készleten amit a vevők szeretnének . $93 billion 25 billion Világ kereskedelmi rendszerei vannak hatalmas terhelés alatt, hogy kezeljék a napi üzleti igények üzeneteit . 70 f per 1 Ft 70% -a az IT erőforrásoknak használódik arra, hogy üzembe tartsuk a rendszereinket ahelyett, hogy új lehetőségeken gondolkozhatnánk . 33% -a vevőknek lecseréli azt a vállalatot, amely nem elég biztonságos . 33% vált Az információ robbanás 54% -os növekedést jelent évent a tárolók piacán. 1.5x
- 5. Itt az idő hogy másképpen gondolkodjunk az infrastruktúráról . Az infrastruktúrának egyre d inamikusabbá kell válnia. Néhány hazai példa
- 7. …… hatékonyabb üzlet és az IT szolgáltatások támogatása úgy, hogy növeljük szolgáltatási szintet a költségcsökkentéssel és a kockázatok kézbentartásával Business Services IT Services Az IBM stratágiája, hogy az IT és adatközpontokat dinamikus infrastruktúrára változtassa ….
- 9. Archi t e k t ú r ális modell Végfelhasználói igény … S zolgáltatás igény és Üzemeltetés Tervezés, bevezetés Kép tárolás Bevezetés menedszment Képek életút kezelése IT Infrastru ktúra és alkalmazás szolgáltatás S zolgáltatás előállítás és bevezetés Virtu ális kép M enedzsment Szolgáltatás katalógus Igény UI Nyomonkövetés UI Optimális köztes réteg ( képek szolgáltatása , integr ált biztonság , teljesítmény menedzsment ., magas rendelkezésreállás ) S zolgáltatás Orientált Architektúra SOA Inform áció architektúra Felhasználói igény menedzsment / Önkiszolgáló Port á l Biztonság : Azonosítás, Elérés , Integrálás , Elválasztás , Audit és Megfelelőség Hasztnálat szerinti elszámolás License M enedzsment Képek életút menedzsmentje Ellátás/szolgáltatás Teljesítmény M enedzsment Elérhetőség / Mentés / Visszaállítás Szolgáltatás életút menedzsment Virtu ális erőforrások és összevonásuk SMP S zerverek Hálózati eszközök Tároló szerverek Rendszer erőforrások Pengék Tárolók Virtu ális infrastruktúra S zerver Virt. Tároló Virt. Hálózat Virt. Szolgáltatás menedzsment
- 13. Új megoldások az IBM -es Okos Üzlet Portf ó li ó-jával Tervezett Elérhető Okos Üzlet az IBM felhőben Távmunka Okos üzleti rendszerek Standard szolgáltatások Előre integrált és teljesítmény optimalizált rendszerek Egyéni szolgáltatások az egyéni tűzfal mögött Lotus Live IBM CloudBurst Smart Business Test Cloud Smart Business Development & Test on the IBM Cloud Smart Business Desktop Cloud Smart Business Desktop on the IBM Cloud Information Protection Services; Computing on Demand Smart Business for SMB (backed by the IBM cloud) IBM CloudBurst Scale out File Services Analízis Együttműködés Fejlesztés, tesztelés PC-k és eszközök Infrastru ktúra ( számítágép/tároló ) Üzleti szolgáltatások Smart Analytics System Powered by InfoSphere Smart Analytics Accelerator Powered by InfoSphere BPM Blueworks Design tools; GER from MBPS
- 16. Ugrás az ingyenes szolgáltatásokra (miért is gondolja ezt komolyan az IBM)
Notas do Editor
- Over the past 2 years we have witnessed how the world is getting smaller and flatter. We see this illustrated for us everyday, but it really comes to life when we look at: -Financial markets: they are so interconnected that events occurring in Africa or South America impact China, the US, and Western Europe. Or as we witnessed last year, a crisis in the US markets created a ripple effect that has been felt around the world. -Supply chains: around the world many of our goods we have come to rely on are dependent on other parts of the world. From produce, to clothing, to homes and cars. We’ve seen the implementation of ‘just in time’ and manufacturing ‘six sigma’ that now see an interconnectedness between companies like never before. -Social networking: Facebook, MySpace, Twitter, are just a few of the general networking sites that are capturing the world Not to count the huge number of business related social networking sites like Monster, LinkedIn, and engineering sites where we can exchange ideas and thoughts with people from around the world. But I would propose that not only is our world getting smaller and flatter, it is also getting smarter. Today there are 1 billion transistors in use per every man, women and child on the planet. There are nearly 30 billlion RFID’s in use today. By the end of 2008 there were 4 billion cell phones in use around the world. And Bharti Airtel in India, for the past 22 months, has added over 1.5 million NEW mobile customers per month. Talk about new account challenges. Not only are we now connecting people, machines, and even nature, we are generating massive amounts of data everyday that businesses and organizations must deal with. In fact, it is estimated that today, we are generating more data everyday than all the works held in the U.S. Library of Congress. So “Smarter Planet” is not only a thought or idea from IBM, it is a vision, for IBM and for our customers. It is about how we can work together to make the planet a better place to live, work and play. Let me give you some examples. TURN TO FIRST SLIDE
- The proliferation of sensors, digital communications and other forms of digital data collection, along with advances in the storage and management of such data has led to a projected tenfold growth in digital data between 2007 and 2011. All of this data has the potential to provide enterprise with valuable insights for running their businesses more effectively and efficiently. Now, business analysts need to adapt from an environment in which the challenge was in gaining insights from limited data to one in which the challenge is in managing and extracting useful information from massive data sets. As one can imagine, finding the relevant data, and quickly, amid the 'mountain' of available data can be like finding a needle in a haystack. Moreover, of the growth in digital data, approximately 80% of it is expected to comprise semi-structured and unstructured data (i.e., email, blogs, medical images, videos, audio files, pictures). With unstructured data, considerable effort is required to 'understand' the data, even before any further analysis can be performed to intelligently influence decision making. Semantics- The number of semantically tagged documents and data sets is growing, as a result of five developments: “ Linked Data” guidelines, published in 2006, make it easier to share data on the web. Technologies to convert many legacy sources, especially of relational data, into RDF triples, became available as open source in 2006 (and IBM Research has improved versions of these) Technologies are appearing that can automatically find associations between subjects and objects from one “data graph” with subjects and objects in other “data graphs”. Several important reference information suppliers, most notably Thomson Reuters, entered into this space (through their OpenCalais effort). Several efforts have developed technology to mine the essential information about people, places, materials, governments, businesses, works of literature and so on from Wikipedia, into a semantically tagged form (notably DBPedia and Freebase), so that as Wikipedia extends to cover more of the worlds knowledge, more of that becomes part of the Web of semantic data. Net: Both the number of facts, and the rich interconnecting of different classes of facts, have been growing at an accelerating rate. Example Use: In BlueJ! grand challenge, linked data (DBpedia, IMDb, Freebase etc) is used as important structured information source to improve the accuracy of question answering in additional to unstructured information. Acronyms: RDF – Resource Description Framework (W3C Standard) FOAF – Friend of a Friend – the RDF application for describing people and other people they know DBLP – Digital Bibliography and Library Project – bibliographic information on more than 1 million computer science research publications SIOC – Semantically Interlinked Online Communities DOAP – Description of a Project; DOAPSpace – a repository of open source projects RIESE - R DFizing and I nterlinking the E uro S tat Data Set E ffort OpenGuides – Information about leading cities of the world, the kind of information that would appear in a guidebook, produced by the community through a public Wiki. Jamendo – an online music community, including a large quantity of music licensed under various Creative Commons license terms. www.garlik.com – an online identity monitoring service Sindice.com – web service providing a directory/index of all Linked Open Data and Microformat data on the Web
- The real issue and challenge that faces us in business, government, and organizations is that the infrastructure we have in place today is simply not built to handle the growth and opportunities being created by a smarter planet. Examples of our business infrastructures include a global retail association which estimates that nearly $100 billion dollars is lost to retailers each year in lost sales, because “it wasn’t on the shelf.” So the buyer didn’t go elsewhere, it was just lost as it would have been an impulse purchase. Or, in the utility industry it is estimated that as much as 170 billion KWH are wasted each year by “consumers” or households, because of insufficient information about their utilization patterns and costs. A major utility company in Germany partnered with IBM to “instrument” key household appliances with real-time rate information, so that the consumer would know what they would be paying for electricity should they run that dishwasher, or vacuum, or laundry appliance. In their case they saw an overall 20% drop in consumer electric usage during peak business consumption hours. This has helped them to totally eliminate brown-outs and have available capacity to support their business users needs. Global trading systems are under extreme stress, handling billions of market data messages each day. Estimates show that this number is reaching close to 25B messages each day, creating a tremendous need for real-time data analysis across multiple institutions and financial markets. But it doesn’t stop with the business or government infrastructures. It includes the IT infrastructures as well. Still today on average 70% of IT budgets are used to simply maintain and manage the existing infrastructure, leaving a scant 30% to drive for infrastructure improvements and actual innovation in support of the business needs. Managing security and risk, particularly with the new intelligent, instrumented and connected business assets present new challenges. A recent survey showed that a full 1/3 of consumers would stop doing business with a company if they were notified that their personal data was lost. For the business world, this is a terrifying statistic. And the reality of the data explosion previously mentioned is demonstrated in the massive growth of storage device shipments, with the volume increasing at a rate of 54% per year, even with the new shipments ability to hold even more data than their predecessors. NEXT PAGE Bruce, I have these specs, but not the ones on the business views. 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. Explosion of information: 54% growth in storage shipments every year 33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible.
- Page 7 – It’s time to start thinking differently about infrastructure. It’s obvious that we’re going to have to work a lot smarter and more efficiently to build a more dynamic infrastructure to support the business needs.
- Working with our customers to deploy new solutions, whether within their own data centers or by levering new delivery options like cloud computing can provide significant benefits like what is outlined here. For example, leveraging service management automation and management that have delivered an overall decrease in the IT labor cost of more than 50% for a major US bank. Or an automobile parts distributor in Europe that has seen an overall decrease in software licensing costs by leveraging virtualization for its desktop/end user environment. Deploying automated provisioning management can take new application deployment, or application configuration change cycle times for sometimes weeks, to a matter of minutes or even less. Over and over again, IBM’s customers realize tangible and measurable improvements in cost savings, service management, and risk reduction.
- In order to transform the data center and IT to achieve breakthrough productivity, improved service and dramatic cost reductions - we need to think differently. We need to think differently about how IT management now includes the data center, distributed environments, end user environments, and also the extended instrumented and connected business assets. We need to think about how IT supports and delivers services to the business. We need to look at from the point of view of the business. What do they ask for when coming to IT for help? Do they ask for a certain type or configuration of servers, storage, networking? Do they ask for a certain type or configuration of middleware? No. They ask IT to help them solve a particular business problem. (next page)
- From an IBM perspective, we look at things a little differently. With our approach, we look at the infrastructure from the business point of view – helping clients figure out the best way to manage their workloads and meet the needs of their particular business. Our approach focuses on three key areas: Optimizing the infrastructure to deliver workloads that drive better performance, scalability and efficiency. Workloads have unique characteristics that run more efficiently when matched with the right computing resources. These efficiencies are becoming critical to achieving the service quality and business outcomes required by the business. It’s also about service management – only IBM offers integrated service management across the business and IT architecture , development, and operations. The growing complexity of IT systems demand that sprawling processes become standardized services that are efficient, secure and easy to access. It’s important for businesses to have the visibility, control and automation needed to adapt quickly to changing business requirements and to accelerate the delivery of high quality services. We also know that to meet the changing needs of businesses, we need to offer our clients choice – the choice and flexibility found with our delivery options . So, for example, we can provide project-based services, managed services, strategic outsourcing and cloud computing. We look at options like cloud and workload optimized systems as new consumption and delivery models that helps optimize workloads for greater efficiency, productivity and control.
- IBM believes that to meet the demands of a planet that is growing smarter with each passing day you must build a dynamic infrastructure where IT is now the central nervous system across the business. And the best way to make the datacenter and IT smarter is to leverage the differentiators of a workload optimized approach, integrated service management and flexible delivery choices. In support of this, IBM has introduced and continues to grow a new Smart Business portfolio that brings together these 3 differentiators into solutions that your company can leverage today. Workload optimized solutions that are built on a foundation of integrated and proactive service management, with delivery choices that allow you to choose what best fits your needs. Smart Business services that provide a cloud computing deployment either on the IBM cloud or behind your firewall. Smart Business systems that are purpose-built, pre-integrated solutions of hardware, software, and services designed to optimize a particular workload. Combined with the additional choices that IBM offers today: -technologies in hardware and software, -consulting, design and implementation services -managed services and hosting -outsourcing…. … .IBM meets you where you are at, and has the resources to best help you in getting to where you need to go. **************************************************************
- The IBM Smart Business portfolio, as announced earlier this year, provides solutions that are focused on the workloads where businesses of all sizes tell us they are struggling to be responsive and gain control. Some examples include Business Analytics, supporting the end user through collaboration, a cost effective “desktop” computing system, application development and test, storage and high performance computing, and even integrated solutions that are ready to deploy quickly for the small and medium business. This workload centric focus will continue to grow, so watch this area closely as IBM continues to provide more solutions for you.
- So in summary….in order to help the organization meet the new demands of a Smarter Planet, we must create a dynamic infrastructure that leverages a smarter IT. And in order to do this, we must look at it from the end user or businesses perspective. They don’t require technology… they require workload optimized solutions that leverage technology to deliver the solution efficiently and quickly, are easy to access, and meet the time and money constraints that always exist. IBM is your partner in working together to build a better place for all of us to live, work and play. And as we work together to build and leverage a Smarter Planet, IBM is positioned to help you, our customer, get the most out of your resources and ours in support of your business goals.