SlideShare uma empresa Scribd logo
1 de 32
Baixar para ler offline
Polle de Maagt @polledemaagt




   A 101 guide to
 World Domination.
    Some things I learned at Trendwolves,
     Boondoggle and InSites Consulting.
Hello. My name is Polle de Maagt.
Yes. I know I look like 18, but I’m actually 29.
I try to change companies to
  be less about ads and more about acts.
Through inspiration, strategy and coaching.
I work(ed) for companies like
And I write about it.
Have a look at www.polledemaagt.com

   @polledemaagt
Brilliant Tom Palmaerts
                                 Trendwolves has a pretty
                                   remarkable team of
                                     trendwatchers.




                                    Out-swaggering me
                                  I guess trendwatching is too
                                   hip and happening for me.



I started at Trendwolves.


             Packaged consumer insights & trends
             What’s happening in Istanbul? What are the
                           main trends?
Hierbij de advertentie van
Boondoggle voor Adformatie.




                    My new big brothers.

                                                                       Isn’t she cute?



                                   Mogelijk ontdekt u in deze advertentie hier en daar wat subtiele elementen die het tegendeel zouden
                                   kunnen suggereren, maar dit is wel degelijk de nieuwe campagne voor Adformatie. Van Boondoggle.
Yes, I love my
  Blackberry too.




... and then I fell in love.

                                          Isn’t she cute?

            ... and so I moved to Gent.
That’s my researcher-look.




                    I joined InSites Consulting.
And now ... #worlddomination.
But, before I proceed ...
What would you like to hear/learn this morning?
Some things I learned so far.
  A 101 guide to World Domination.
Wouldn’t it be awesome ...
                                               ... to turn all advertising space
                                                   on Times Square into art?
                                               That’s the idea of TimesSquare
                                                     to ArtSquare #TS2AS.


         Justus Bruns
      Actually, he grew up in
             Belgium.


                                Yes you can.

 When you have a great
idea, you get away with
      ugly jackets.
    Remember that.
Would this work?
                                                 Would this make a difference
                                                        in their tips?




Everything is an opportunity to learn.

                           Yep.
               I should treat my nails better.
Invest in great gear.
You work so much better when you have a great phone, a great laptop and software/apps that help you out.
                          You will never ever regret investing in decent gear.




Happy with my Apple?
       Hell, yes!
Use technology, but don’t talk
like a robot.
Zappos does an amazing job in making technology
invisible and really understanding consumers.
Afraid of large crowds?
               Do it. You will never regret.




                                                       Just Google
                                               “I wish I hadn’t had kissed her”
                                                versus “I wish I’d kissed her”.




Do the things that scare you the most.
Unused potential
Cute animals get born from
 time to time. Employees
   were video amateurs.



                                    Kai Mook
                                   Isn’t she cute?




               Capitalize on unused potential.
                                                                 Results?
                                                      Over 600.000 people watched the
                                                     birth. Live. Over 33% more visitors.
   A story worth sharing                             Nominated as product of the year.
 Wouldn’t it be great if every
Belgian felt a bit pregnant too?
Seinfeld Approach
Don’t break the chain.




                         Hack yourself.
Focus.
He/she will help you
                                   focus and set priorities.




Get a girlfriend (or boyfriend).
       Ideally, move abroad and find one there.
Manage expectations.
Polle de Maagt @polledemaagt



                                               Talk their language.
                Define a range of small, manageable projects with clear project goals, KPIs and roadmaps. The small
              projects will force you to take baby steps every day, will help to engage more internal people, will help you
                develop internal learnings and best practices and a track record of successful mini projects. All to fuel
                                                              momentum.

         Define projects
Define key challenges and chop them
up into manageable projects. Projects
     that test hypothesizes, show
 progress, make you learn and fuel
      momentum in other ways.


                                                                                                               More on KPIs
             Clear aim                                                                                     See next slide for more on
Define a clear aim that describes the                                                                        defining the different
    main purpose of the project.                                                                                     KPIs.




                                                                                                                    Roadmap
                                                                                                            Sketch a progessive roadmap
                                                                                                                with main todos and
                                                                                                                     milestones.
]




                It works beats “it would
                  be cool if” every day.
                Just make sure it does the job.




Make it work.
Running other routes
          Not the same round every day,
           but a route worth running.




                                                   Running further
                                              To run a decent figure, people
                                               needed to run further than
                                                   they were used to.



  Acts, not ads.
A club worth joining
 Connected 24/7/365.


                                                     Results?
                                           Over 40.000 connected runners,
                                          behavior change amongst runners.
                                           SpinAwards and Webby Award.
Make people happy and help them shine.
         “Do something with Foursquare”, that was the briefing for a pretty remarkable experiment. Over the course of
           6 weeks, we surprised KLM passengers based on their social media profiles. To see how happiness spreads.
                                                         And it did.

                    Something to prove
           KLM wanted to prove they recognize the
              person behind every passenger.




                                                                                                         More?
                                                                                                  I will talk you through
                                                                                                         that later :)




         Foursquare
Every time a passenger told KLM
 via twitter or Foursquare that
 he/she was at Schiphol airport,
we tried to surprise him/her in a
       most personal way.
                                                                                                           Results?
                                                                                                  Over 1.000.000 impressions
                                                                                                    on twitter alone. And a
                                                                                                  Cannes Lions Award for PR.
“
Marketing is way to important to leave it up to the
             marketing department.
                  Steven van Belleghem.

                                          “
Awards are a tribute to comraderie*
  I think awards are extremely important. Because they’re a great instrument of change. Because
they’re a great reason for a party. Because they give you a 5 second time frame to reflect on all blood,
   sweat and tears. Because some clients still think awards are important. And most importantly,
 because it’s the easiest way to prove my mom that not finishing university wasn’t such a bad idea.
                   But awards are won by clients. And by teams. So this is a tribute.




          Boondoggle, KLM                               Boondoggle, KLM, Nike                                   Boondoggle, Nike


        *Nope, the picture isn’t mine. It’s the pile of awards my former employer Boondoggle collected in 2009. Pretty impressive huh?!
But, most importantly ...
48    Act yourself. Now.
Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48
                   hours that actually makes your company or your clients more customer connected.
Thanks for your time.
              Download the presentation at polle.me/KdG2011
or contact me via twitter (@polledemaagt) or email (polle@polledemaagt.com)




                    http://polle.me/KdG2011
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen

Mais conteúdo relacionado

Destaque

10 years of Boondoggle Ad
10 years of Boondoggle Ad10 years of Boondoggle Ad
10 years of Boondoggle Ad
Polle de Maagt
 
The shitty position of being a dissatisfier for NS Poort
The shitty position of being a dissatisfier for NS PoortThe shitty position of being a dissatisfier for NS Poort
The shitty position of being a dissatisfier for NS Poort
Polle de Maagt
 

Destaque (20)

Rules of engagement for Trends in Kids en Jongerenmarketing 2010
Rules of engagement for Trends in Kids en Jongerenmarketing 2010Rules of engagement for Trends in Kids en Jongerenmarketing 2010
Rules of engagement for Trends in Kids en Jongerenmarketing 2010
 
Why you shouldn't use social media for AGX
Why you shouldn't use social media for AGXWhy you shouldn't use social media for AGX
Why you shouldn't use social media for AGX
 
The most powerful thing on earth: not telling people what to do.
The most powerful thing on earth: not telling people what to do.The most powerful thing on earth: not telling people what to do.
The most powerful thing on earth: not telling people what to do.
 
10 years of Boondoggle Ad
10 years of Boondoggle Ad10 years of Boondoggle Ad
10 years of Boondoggle Ad
 
“A plea for geeks and fails in public services” for Brussels Regional Informa...
“A plea for geeks and fails in public services” for Brussels Regional Informa...“A plea for geeks and fails in public services” for Brussels Regional Informa...
“A plea for geeks and fails in public services” for Brussels Regional Informa...
 
"The best strategy: just do awesome shit." for SintLucas
"The best strategy: just do awesome shit." for SintLucas"The best strategy: just do awesome shit." for SintLucas
"The best strategy: just do awesome shit." for SintLucas
 
"It’s about time we start re-inventing direct marketing." for Spring Global M...
"It’s about time we start re-inventing direct marketing." for Spring Global M..."It’s about time we start re-inventing direct marketing." for Spring Global M...
"It’s about time we start re-inventing direct marketing." for Spring Global M...
 
"Personal branding: use your unused potential. Why networking isn’t about ne...
"Personal branding: use your unused potential.  Why networking isn’t about ne..."Personal branding: use your unused potential.  Why networking isn’t about ne...
"Personal branding: use your unused potential. Why networking isn’t about ne...
 
Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...
 
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers.  Don’t trust me. Listen to what your grandma told..."Don’t trust your teachers.  Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
 
"Use your unused potential. How most (insurance) companies do great stuff, bu...
"Use your unused potential. How most (insurance) companies do great stuff, bu..."Use your unused potential. How most (insurance) companies do great stuff, bu...
"Use your unused potential. How most (insurance) companies do great stuff, bu...
 
"Conversation management Manage word-of-mouth to increase business value" for...
"Conversation management Manage word-of-mouth to increase business value" for..."Conversation management Manage word-of-mouth to increase business value" for...
"Conversation management Manage word-of-mouth to increase business value" for...
 
Taking travel from ads to acts for Travel 2011 #travelmedia
Taking travel from ads to acts for Travel 2011 #travelmediaTaking travel from ads to acts for Travel 2011 #travelmedia
Taking travel from ads to acts for Travel 2011 #travelmedia
 
The shitty position of being a dissatisfier for NS Poort
The shitty position of being a dissatisfier for NS PoortThe shitty position of being a dissatisfier for NS Poort
The shitty position of being a dissatisfier for NS Poort
 
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
 
Let’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User DayLet’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User Day
 
Consumer (re)connect: online marketing communications for Instima
Consumer (re)connect: online marketing communications for InstimaConsumer (re)connect: online marketing communications for Instima
Consumer (re)connect: online marketing communications for Instima
 
"Skills of a misspent youth. Or: a rather personal story about my generation"...
"Skills of a misspent youth. Or: a rather personal story about my generation"..."Skills of a misspent youth. Or: a rather personal story about my generation"...
"Skills of a misspent youth. Or: a rather personal story about my generation"...
 
The noble art of building brands worth sharing for EURIB
The noble art of building brands worth sharing for EURIBThe noble art of building brands worth sharing for EURIB
The noble art of building brands worth sharing for EURIB
 
"A presentation about common sense." for Opera Forum London
"A presentation about common sense." for Opera Forum London"A presentation about common sense." for Opera Forum London
"A presentation about common sense." for Opera Forum London
 

Semelhante a A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen

Travel 2011 : Polle de Maagt
Travel 2011 : Polle de MaagtTravel 2011 : Polle de Maagt
Travel 2011 : Polle de Maagt
Travel 360°
 
BBDO Atlanta 10 Takeaways from SXSW
 BBDO Atlanta 10 Takeaways from SXSW BBDO Atlanta 10 Takeaways from SXSW
BBDO Atlanta 10 Takeaways from SXSW
Leslie Turley
 

Semelhante a A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen (20)

The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
 
Travel 2011 : Polle de Maagt
Travel 2011 : Polle de MaagtTravel 2011 : Polle de Maagt
Travel 2011 : Polle de Maagt
 
The noble art of building brands worth sharing for Lessius Interactive Market...
The noble art of building brands worth sharing for Lessius Interactive Market...The noble art of building brands worth sharing for Lessius Interactive Market...
The noble art of building brands worth sharing for Lessius Interactive Market...
 
Why social media is the next step in direct marketing. And why it isn’t. for ...
Why social media is the next step in direct marketing. And why it isn’t. for ...Why social media is the next step in direct marketing. And why it isn’t. for ...
Why social media is the next step in direct marketing. And why it isn’t. for ...
 
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Acts. Not ads. Do remarkable stuff,  don’t talk remarkable stuff. for RTFM11Acts. Not ads. Do remarkable stuff,  don’t talk remarkable stuff. for RTFM11
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
 
Agile marketing, or why and how to increase your pace of learning
Agile marketing, or why and how to increase your pace of learningAgile marketing, or why and how to increase your pace of learning
Agile marketing, or why and how to increase your pace of learning
 
Creativity & innovation
Creativity & innovationCreativity & innovation
Creativity & innovation
 
Rethink your Thinking
Rethink your ThinkingRethink your Thinking
Rethink your Thinking
 
Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102
 
Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102Innovation Blueprints Magazine issue #102
Innovation Blueprints Magazine issue #102
 
Reflections from Planningness 2014
Reflections from Planningness 2014Reflections from Planningness 2014
Reflections from Planningness 2014
 
The Digital Journeymen
The Digital JourneymenThe Digital Journeymen
The Digital Journeymen
 
BBDO Atlanta 10 Takeaways from SXSW
 BBDO Atlanta 10 Takeaways from SXSW BBDO Atlanta 10 Takeaways from SXSW
BBDO Atlanta 10 Takeaways from SXSW
 
Mystery to Mastery - Excerpt
Mystery to Mastery - ExcerptMystery to Mastery - Excerpt
Mystery to Mastery - Excerpt
 
#PortraitDeStartuper #6 - Bilig Mobile - Gil de Bizemont
#PortraitDeStartuper #6 - Bilig Mobile - Gil de Bizemont#PortraitDeStartuper #6 - Bilig Mobile - Gil de Bizemont
#PortraitDeStartuper #6 - Bilig Mobile - Gil de Bizemont
 
Agile Advertising - Burt at Cannes Lions
Agile Advertising - Burt at Cannes LionsAgile Advertising - Burt at Cannes Lions
Agile Advertising - Burt at Cannes Lions
 
Would you use this? UX South Africa 2016
Would you use this? UX South Africa 2016Would you use this? UX South Africa 2016
Would you use this? UX South Africa 2016
 
The first 100
The first 100 The first 100
The first 100
 
2009 Emerging Trends Sparxoo
2009 Emerging Trends Sparxoo2009 Emerging Trends Sparxoo
2009 Emerging Trends Sparxoo
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
 

Mais de Polle de Maagt

Mais de Polle de Maagt (15)

"Gewoon goed helpen" social service anno 2017 voor #SSC17
"Gewoon goed helpen" social service anno 2017 voor #SSC17"Gewoon goed helpen" social service anno 2017 voor #SSC17
"Gewoon goed helpen" social service anno 2017 voor #SSC17
 
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpactOk. En dan gaan we nu gewoon normaal doen. Voor #uximpact
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact
 
"Service is sales. Why service management is the single most important thing....
"Service is sales. Why service management is the single most important thing...."Service is sales. Why service management is the single most important thing....
"Service is sales. Why service management is the single most important thing....
 
"Why we keep failing in really implementing social media." for #Marcom12
"Why we keep failing in really implementing social media." for #Marcom12"Why we keep failing in really implementing social media." for #Marcom12
"Why we keep failing in really implementing social media." for #Marcom12
 
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
 
"From social gimmicks to social business. Storytelling in the social age." fo...
"From social gimmicks to social business. Storytelling in the social age." fo..."From social gimmicks to social business. Storytelling in the social age." fo...
"From social gimmicks to social business. Storytelling in the social age." fo...
 
"Do stuff worth sharing. Small steps to social media success. " for Social Me...
"Do stuff worth sharing. Small steps to social media success. " for Social Me..."Do stuff worth sharing. Small steps to social media success. " for Social Me...
"Do stuff worth sharing. Small steps to social media success. " for Social Me...
 
Do stuff worth sharing. Small steps to success in this digital world for #KJ12
Do stuff worth sharing. Small steps to success in this digital world for #KJ12Do stuff worth sharing. Small steps to success in this digital world for #KJ12
Do stuff worth sharing. Small steps to success in this digital world for #KJ12
 
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesdayEen bescheiden pleidooi voor #saaitaal voor #onlinetuesday
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday
 
“How social technologies are changing business” for Accenture
“How social technologies are changing business” for Accenture“How social technologies are changing business” for Accenture
“How social technologies are changing business” for Accenture
 
"Service management for conversations" for Fieldservice
"Service management for conversations" for Fieldservice"Service management for conversations" for Fieldservice
"Service management for conversations" for Fieldservice
 
"A plea for gradual engagement" for KoeweidenPostma
"A plea for gradual engagement" for KoeweidenPostma"A plea for gradual engagement" for KoeweidenPostma
"A plea for gradual engagement" for KoeweidenPostma
 
"De burgemeester als conversation manager?" voor GentM
"De burgemeester als conversation manager?" voor GentM"De burgemeester als conversation manager?" voor GentM
"De burgemeester als conversation manager?" voor GentM
 
"Whatever you do, do something worth sharing." for Fontys Hogescholen
"Whatever you do, do something worth sharing." for Fontys Hogescholen"Whatever you do, do something worth sharing." for Fontys Hogescholen
"Whatever you do, do something worth sharing." for Fontys Hogescholen
 
How social media is the logical next step in loyalty for Dunck Loyaltycafe
How social media is the logical next step in loyalty for Dunck LoyaltycafeHow social media is the logical next step in loyalty for Dunck Loyaltycafe
How social media is the logical next step in loyalty for Dunck Loyaltycafe
 

Último

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 

Último (20)

APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 

A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen

  • 1. Polle de Maagt @polledemaagt A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting.
  • 2. Hello. My name is Polle de Maagt. Yes. I know I look like 18, but I’m actually 29.
  • 3. I try to change companies to be less about ads and more about acts. Through inspiration, strategy and coaching.
  • 4. I work(ed) for companies like
  • 5. And I write about it. Have a look at www.polledemaagt.com @polledemaagt
  • 6. Brilliant Tom Palmaerts Trendwolves has a pretty remarkable team of trendwatchers. Out-swaggering me I guess trendwatching is too hip and happening for me. I started at Trendwolves. Packaged consumer insights & trends What’s happening in Istanbul? What are the main trends?
  • 7. Hierbij de advertentie van Boondoggle voor Adformatie. My new big brothers. Isn’t she cute? Mogelijk ontdekt u in deze advertentie hier en daar wat subtiele elementen die het tegendeel zouden kunnen suggereren, maar dit is wel degelijk de nieuwe campagne voor Adformatie. Van Boondoggle.
  • 8. Yes, I love my Blackberry too. ... and then I fell in love. Isn’t she cute? ... and so I moved to Gent.
  • 9. That’s my researcher-look. I joined InSites Consulting.
  • 10. And now ... #worlddomination.
  • 11. But, before I proceed ... What would you like to hear/learn this morning?
  • 12. Some things I learned so far. A 101 guide to World Domination.
  • 13. Wouldn’t it be awesome ... ... to turn all advertising space on Times Square into art? That’s the idea of TimesSquare to ArtSquare #TS2AS. Justus Bruns Actually, he grew up in Belgium. Yes you can. When you have a great idea, you get away with ugly jackets. Remember that.
  • 14. Would this work? Would this make a difference in their tips? Everything is an opportunity to learn. Yep. I should treat my nails better.
  • 15. Invest in great gear. You work so much better when you have a great phone, a great laptop and software/apps that help you out. You will never ever regret investing in decent gear. Happy with my Apple? Hell, yes!
  • 16. Use technology, but don’t talk like a robot. Zappos does an amazing job in making technology invisible and really understanding consumers.
  • 17. Afraid of large crowds? Do it. You will never regret. Just Google “I wish I hadn’t had kissed her” versus “I wish I’d kissed her”. Do the things that scare you the most.
  • 18. Unused potential Cute animals get born from time to time. Employees were video amateurs. Kai Mook Isn’t she cute? Capitalize on unused potential. Results? Over 600.000 people watched the birth. Live. Over 33% more visitors. A story worth sharing Nominated as product of the year. Wouldn’t it be great if every Belgian felt a bit pregnant too?
  • 19. Seinfeld Approach Don’t break the chain. Hack yourself.
  • 21. He/she will help you focus and set priorities. Get a girlfriend (or boyfriend). Ideally, move abroad and find one there.
  • 23. Polle de Maagt @polledemaagt Talk their language. Define a range of small, manageable projects with clear project goals, KPIs and roadmaps. The small projects will force you to take baby steps every day, will help to engage more internal people, will help you develop internal learnings and best practices and a track record of successful mini projects. All to fuel momentum. Define projects Define key challenges and chop them up into manageable projects. Projects that test hypothesizes, show progress, make you learn and fuel momentum in other ways. More on KPIs Clear aim See next slide for more on Define a clear aim that describes the defining the different main purpose of the project. KPIs. Roadmap Sketch a progessive roadmap with main todos and milestones.
  • 24. ] It works beats “it would be cool if” every day. Just make sure it does the job. Make it work.
  • 25. Running other routes Not the same round every day, but a route worth running. Running further To run a decent figure, people needed to run further than they were used to. Acts, not ads. A club worth joining Connected 24/7/365. Results? Over 40.000 connected runners, behavior change amongst runners. SpinAwards and Webby Award.
  • 26. Make people happy and help them shine. “Do something with Foursquare”, that was the briefing for a pretty remarkable experiment. Over the course of 6 weeks, we surprised KLM passengers based on their social media profiles. To see how happiness spreads. And it did. Something to prove KLM wanted to prove they recognize the person behind every passenger. More? I will talk you through that later :) Foursquare Every time a passenger told KLM via twitter or Foursquare that he/she was at Schiphol airport, we tried to surprise him/her in a most personal way. Results? Over 1.000.000 impressions on twitter alone. And a Cannes Lions Award for PR.
  • 27. “ Marketing is way to important to leave it up to the marketing department. Steven van Belleghem. “
  • 28. Awards are a tribute to comraderie* I think awards are extremely important. Because they’re a great instrument of change. Because they’re a great reason for a party. Because they give you a 5 second time frame to reflect on all blood, sweat and tears. Because some clients still think awards are important. And most importantly, because it’s the easiest way to prove my mom that not finishing university wasn’t such a bad idea. But awards are won by clients. And by teams. So this is a tribute. Boondoggle, KLM Boondoggle, KLM, Nike Boondoggle, Nike *Nope, the picture isn’t mine. It’s the pile of awards my former employer Boondoggle collected in 2009. Pretty impressive huh?!
  • 30. 48 Act yourself. Now. Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48 hours that actually makes your company or your clients more customer connected.
  • 31. Thanks for your time. Download the presentation at polle.me/KdG2011 or contact me via twitter (@polledemaagt) or email (polle@polledemaagt.com) http://polle.me/KdG2011