XII Targi eHandlu - Adyen - Jussi Lindberg
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Next edition will be held in November 2017. Stay tuned! http://targiehandlu.pl/ BTW We have another, similar event in Berlin http://ecommerceberlin.com/
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XII Targi eHandlu - Adyen - Jussi Lindberg
- 1. Get ready for anytime, anywhere shopping!
- 3. €0 B €50 B €100 B €150 B €200 B €250 B 2010 2011 2012 2013 2014 2015 2016E 2017E 2018E 2019E 2020E 80 76 72 68 64 60 Retail sales Selling space +6.4% +0.5% +0.6% -0.1% m2inMillions The world is flat Apparel & footwear specialist retailers: Retail sales vs. Selling space
- 4. Nearly all growth now comes from online sales US retail average growth rate during 1st half 2016 Total retail Ecommerce 16% 2% Source: US Census BureauBi Intelligence
- 5. So why do stores still matter?
- 9. Importance of channel in making a purchase Traditional Store Experience Site In-Store Technology Email Mobile App/Mobile Web Social Media Call Center 31% 36% 42% 48% 53% 67% 72% Source: Capgemini, “Digital Shopper Relevancy Report 2014,” September 2014 Digital Channels ..but digital shoppers consider in-store experience the most influential channel.
- 10. Shopping in a store Unsing a web browser Using an app Calling by phone 20% 54% 54% 31% 5% 13% 22% 67% Most of the time Some of the time How Gen Zers prefer to make purchases 98% of Gen Zers make their purchases in bricks- and-mortar stores.
- 11. Expectations are changing The importance of local product visibility Likelihood of buying from retailers unable to confirm product availability 2/3 of shoppers are less likely to buy from retailers unable to confirm local product availability Likely to buy Less likely to buy 66% 34% Source: Kibo’s 2016 Consumer Trends Report
- 12. 14% 43% 52% 36% 32% 28% 49% 25% 21% Shoppers that engage with retailers on multiple channels make purchases more often SURVEY: How often do you make purchases from your favorite retailer’s website Source: Fluent 1-4 5-9 10+ Number of channels engaged At least once a month, less than once a week Less than once a monthOnce a week or more Bi Intelligence
- 14. Active omnichannel customer journeys Click and collect Buy online collect in-store Returns Buy online return in-store Buy in-app return in-store Endless aisle Buy in-store receive at home Buy in-store collect in another store Split payments Buy N items, some collect in store, rest from another stock to be shipped at home Same as previous with mobile application Virtual loyalty Customer is credited its loyalty points on all channels without carrying his card Mobile In-store in-app payment with basket transfer to the POS Phone Sales VIP calls his favorite store. Tokenised VIP card data are used to process the transaction
- 15. What do omnichannel journeys look like?
- 16. Endless aisle
- 18. Searching different colors online
- 21. Shoes delivered to shopper’s home. Endless aisle can increase sales by up to 14%
- 23. Shopping at home
- 24. Shopping at home Selects and buys item
- 25. On her way to the store
- 26. 32% of shoppers buy more when collecting in-store
- 27. Mobile
- 28. Shopping in-app on the move
- 29. Adds item to basket
- 30. Receives notification that item is in a nearby store
- 31. Pays in-app, transferring basket to POS Omnichannel shoppers spend up to 9% more in-store
- 33. Consolidating your sales channels can seem daunting. But…
- 34. … by centralizing your payment data you are almost there.
- 36. So omnichannel is closer than you think!