XV Targi eHandlu SCENA A nr 5 -Exponea- Patrik Ruman "Building a Successful Customer Engagement Strategy That Drives ROI"
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XV Targi eHandlu SCENA A nr 5 -Exponea- Patrik Ruman "Building a Successful Customer Engagement Strategy That Drives ROI"
- 1. MEET OUR TEAM WRITE HERE SOMETHING BUILDING A SUCCESSFUL CUSTOMER ENGAGEMENT STRATEGY XV Targi eHandlu, NOV 2018
- 2. INTRO Patrik Ruman Solutions Manager UK EXPONEA ”Fastest growing SaaS business in Global “Featured in Forbes as the Next Billion Dollar Idea
- 3. Do you already know what to buy for Christmas?
- 4. I don‘t. And I am not alone. 51%* is interested to buy on Black Friday in the UK. * https://www.pwc.co.uk/industries/retail-consumer/insights/black-friday-cyber-monday.html
- 5. You still have a chance to shape the decision.
- 6. NOVEMBER BUT ONLY 16 DAYS LEFT TO THE FIRST SEASON‘S PEAK DECEMBER JANUARY
- 7. MEET OUR TEAM WRITE HERE SOMETHING YOU NEED TO ACT FAST...
- 8. GET IN THE WISHLIST GET UNDER THE CHRISTMAS TREE ...TO GET UNDER THE CHRISTMAS TREE
- 9. MEET OUR TEAM WRITE HERE SOMETHING IT IS EASY TO BUILD A CUSTOMER ENGAGEMENT STRATEGY THAT LOOKS GOOD ATTENTION
- 10. ESPECIALLY WITH 5000+ SOLUTIONS CLAIMING TO HELP YOU
- 11. MEET OUR TEAM WRITE HERE SOMETHING BUT RESULTS CAN BE PAINFUL FROM LONG-TERM PERSPECTIVE
- 13. WHAT WENT WRONG? They are focusing on achieving short-term gains Profit TimeLoss RetentionAcquisition Sales
- 14. THE ONLINE RETAIL FORMULA CAC < LTV
- 15. THE ONLINE RETAIL FORMULA
- 16. THE MATH BEYOND THE CONCEPT CAC < LTV cost per visit / conversion rate average order value * frequency * gross margin €15 €23 1.45 32%* * €10.67
- 17. BREAKING DOWN THE FORMULA CAC < LTV cost per visit / conversion rate average order value * frequency * gross margin • Free traffic • Paid traffic • Total number of conversions • Cart completions • Divided by Unique sessions • Total revenue • Divided by number of orders • Number of purchases • Divided by unique customers • % margin • % discount • Leftovers • Returns fulfillment
- 18. BEING AVERAGE BANKRUPTS ONLINE RETAILERS CAC < LTV
- 19. MEET OUR TEAM WRITE HERE SOMETHING HOW TO BUILD A SUCCESSFUL CUSTOMER ENGAGEMENT STRATEGYTHAT DRIVES ROI? SO THE MILLION zł QUESTION IS:
- 20. GET IN THE WISHLIST GET UNDER THE CHRISTMAS TREE AND THEN AGAIN KNOW YOUR CUSTOMERS & FOCUS ON THE RIGHT METRIC
- 21. MEET OUR TEAM WRITE HERE SOMETHING CASE STUDIES
- 22. MEET OUR TEAM WRITE HERE SOMETHING LEVEL 1 SIMPLE DOES NOT MEAN INEFFECTIVE
- 23. 23% Increase in Purchases 8.6% Increase in Average Purchase 29.1% Revenue Increase SIMPLE INCENTIVES
- 24. FEAR OF MISSING OUT ON OFFER
- 25. URGENCY TO BUY FAST
- 26. MEET OUR TEAM WRITE HERE SOMETHING LEVEL 2 WHEN YOU WANT MORE
- 28. ADD PERSONALIZATION ELEMENTS 64% Revenue Per Visitor
- 30. Single Customer View Website CRM, ERP In-store Channels Email Offline Social Products ReportsAI DO YOU HAVE A SINGLE CUSTOMER VIEW?