Plan of Action for the ILC 2014 event in London

1. ILC 2014
London, April 8-13

2. AGENDA
(1 of 2)
PRE EVENT PLANNING
A Poken Event Manager should structure and lead all the event preparation steps,
including discussions with customer & partner about operational deliverables
1. CAMPAIGN PORTAL
Branded web portal where event visitors log in to access event content
2. CUSTOM LOGIN PANE, MOBILE PORTAL
A branded landing page to easily link from event website, and mobile app
3. VISITOR LIST IMPORT
Obtaining the visitor list, importing, planning barcodes for fast registration
4. BADGES & REGISTRATION
Coordinating with the badge printer
5. DEVICES & BRANDING
Obtaining the graphics on time
6. MEDIA WALL
A wowing experience if properly coordinated and executed
7. TOUCH SURVEY ON MEDIA WALL
Touch survey is an opportunity for the client to get feedback from a high
percentage of event visitors
8. INFO CARDS
A handy way to inform visitors of login details and device how-to

3. AGENDA
(2 of 2)
PRE EVENT PLANNING
9. GAME TO DRIVE BEHAVIOR
If you plan additional engagement via a game
10. EVENT PLACARDS
Client specific on-site communication placards
11. SESSIOIN CHECK-IN PLACARDS
To measure attendance at each session
12. EXHIBITOR TOUCHPOINTS
Getting the exhibitors equipped in a sponsored trade show, to showcase a
real live working Poken Green Event
8. SYNC STATIONS
Not always applicable, but a nice addition
10. SET UP THE LEAD GEN SURVEY
You want to maximize the ROI of your event
11. COMMUNICATION PLAN AND TIMING
Some key steps to get visitors and exhibitors on board
12. PRE-EVENT VISITOR AND EXHIBITOR EMAILING
Tight planning with organizer is key to have lean, effective communication
13. EVENT PHOTOS & EVENT STATS
Sample photos & stats extracted from this successful event

4. CAMPAIGN PORTAL
• A branded campaign portal was created
• Includes standard widgets + chatroom + game widget
• Event Details filled in so the ILC Mobile app is populated
with useful event info (agenda, map, etc.)
• Plan the Portal content strategically, consider the event
participant’s needs and the organizers’ expectations
Done ☑

5. CUSTOM LOGIN PAGE
Done ☑
• A custom URL is set up at http://ilc2014.poken.com
• It is also accessible on mobile at http://ilc2014-m.poken.com
• The color scheme is adjusted in the Partner Tools, to fit the event branding
Branded Login Page
Branded Mobile App

6. VISITOR LIST
Done ☑
• The full registration list (excel export) is be provided by the organizer
• Registration file’s columns are rearranged for import using Poken’s Partner Tools
• Customer’s uniquely identifiable “Conf#” field is used as the RefID for Poken, to issue a unique barcode to each
badge for scanning and linking of devices
• “Conf#” is also used as the file name (appending .png) for the individual Poken QR codes that are exported by
Poken, and sent to the badge printer in a zipped directory. Images are exported at 300dpi.
Registration file from organizer
“Conf#” field is
used as the
RefID
Registration file converted to
Poken import format

7. BADGES & REGISTRATION
WTO 2012 STATISTICS
• Badges for the preregistered are printed at home or on
site.
• We simply provide the updated registration database (xls
file) appended with a column including our RefID
(barcode) and the Qrcode image name for each record.
• For the unregistered- Linking Pokens to account will be
done using a barcode scanner (scan badge, scan Poken
barcode) for speed.
• If any problems occur, an alternative will be using the
Poken Pro mobile app to scan the QRCode, then touch a
Poken. This method allows for easier update of the
participant’s photo: Ideal if there aren’t too many people
waiting in line.
Try me!
Take note of the
clip: This is the
ideal kind to
attach a
Poken!
Done ☑

8. POKENS
Done ☐
WTO 2012 STATISTICS
• Some attendees are pre-registered directly through the EASL website, but we are ready
to handle on-site registrations too
• The list of preregistered visitors will be sent to us prior to the event
• Branding will be done using Doctor caps
Registration desk
Preregistration through EASL website
Customized Poken doctor caps

9. AGENDA / SURVEY WALL
Programme from the 9th -13th April