3. Place
Make the product convenient for the
target customers to purchase
Includes all company activities involved in
making the product available to target
consumers
◦ Channels of distribution
◦ Extent of market coverage
◦ Managing quantity and assortment
◦ Retail locations
◦ Management of inventory
◦ Transportation
◦ Logistics
4.
5.
6.
7.
8.
9.
10.
11.
12.
13. Factors to Consider
Is there a permit required to park your truck?
Do you need permission from a business owner?
What is the cost to park your truck? Can you sell enough to
make the fee worth it?
Are there laws preventing you from parking?
Is the space large enough for your truck and your customers?
Is there enough foot traffic (people) to make the location viable?
Are there other restaurants or food trucks in the area?
What hours will you need to park to access the most customers?
Are those acceptable to you?
8-13
14. Choosing a Food
Truck Location
Street Parking
Food Truck Parks
Business District/Large Office Buildings
Farmers Markets
Bars & Nightclubs
Festivals, Events, Sports Venues
Gas Stations
College Campuses
Tip to Maximize Profits
◦ Staging Car
◦ Social Media
