This document outlines the 8 step process for a customer to redeem loyalty points during an e-commerce checkout: 1) the customer visits the merchant's website, 2) selects items, 3) adds them to their shopping cart, 4) enters quantities, 5) sees their point balance and eligible redemption items, 6) initiates a redemption, 7) makes a payment, and 8) receives a confirmation of purchased items and redeemed gifts. The described loyalty module allows merchants to reward customer points and offer gift redemptions during online purchases.