http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
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Google Analytics for Marketers and Dummies
1. Google Analytics
For Marketers and Dummies
Frank Coyle – President
Shadrack Scott – Sr. Client Manager
October 28th, 2009
2. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• PPC & SEO
• 12 team members, 40+ yrs
of SEM experience
• Servicing clients across all
verticals and revenue
models
3. Your Pressing Agenda
Presentation Questions
• What are funnels and how do you use them?
• What data is important and what’s not?
• What can you do with this data?
• How can I track banners, Facebook ads,
Local Search, etc. with Google Analytics?
5. Understand, Optimize, Improve
• Yahoo, Google, Bing
SEO • Paid, Organic, Referral,
PPC
Local Search
Direct • Email marketing
• Social media
Sales or Leads
6. Presentation Funnels
Conversion Agenda
Traffic
Lead Gen eCommerce
Quote Webinars Whitepaper Purchase
7. Presentation Agenda
Multiple Funnels
PPC
Lead Gen eCommerce
Quote Webinars Whitepaper Purchase
19. Advanced Google Analytics
• Segmentation
• Form field tracking
• Tracking downloads videos, etc
• Local search and banner tracking
• Ecommerce
Page 19
23. Tracking PDF Downloads & Videos
• GA allows tracking of events:
– Downloads, Clicks, PDFs, Flash, outbound links, Videos
• These are not pages. No GA tracking code!
• For PDFs, clicks, use:
– Use _.Trackpageview
• Treats the action as a pageview
• Example:
– Want users to download maps.pdf
<a href="http://www.example.com/files/map.pdf" onClick="javascript:
pageTracker._trackPageview('/downloads/map'); ">
24. Banner Ad, Local Search Tracking
• Want to put a tracking
string in the URL of
your local listing
• Use GA’s URL with
unique tracking string