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ICT	
  in	
  transport
                                       Future	
  outlook


                                       Per	
  Olof	
  Arnäs,	
  PhD
                                               Chalmers




                                           Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                Logis4kcs	
  and	
  Transporta4on
Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
1989




                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
1989

                        Map	
  on	
  the	
  wall	
  with	
  pushpins


                       Delivery	
  notes	
  (with	
  3	
  carbon	
  sheets)




                                                                                                                           Radio

                                                                                                                                    Calculator	
  

                                                                                          Prices,	
  phone	
  numbers	
  etc.


                                                                                                                                   Cardfile	
  of	
  customers
                                                   Pens	
  in	
  various	
  colors                                                 tank	
  sizes	
  etc.
                                                                            Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                                                 Logis4kcs	
  and	
  Transporta4on
1989
                                                                                                                               Products:
                                  Ca	
  100	
  customers	
  i	
  west	
  Sweden                                                Gasoline	
  95
                                                                                                                               Gasoline	
  96
                                                                                                                               Gasoline	
  98
                                                                                                                               Diesel
                                                                                                                               Diesel,	
  colored
                          6	
  tanker	
  trucks	
  (incl.	
  trailers)
                          7	
  parQQons	
  in	
  each	
  vehicle




                                        Pricing	
  
                                        Recieve	
  orders
                                        Transport	
  planning




                                                                                                                          A	
  full	
  Qme	
  job!

                                                                           Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                                                Logis4kcs	
  and	
  Transporta4on
Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
The	
  transport	
  industry



                                                                                 3	
  things

                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
…physical
…public




                                      Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                           Logis4kcs	
  and	
  Transporta4on
…analogue



                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
TransportaQon	
  has	
  developed


                                  more	
  or	
  less	
  linearly



           the	
  last	
  5500	
  years...
                                    Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                         Logis4kcs	
  and	
  Transporta4on
...which	
  the	
  informaQon	
  
            technology	
  has	
  not.
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                  Technology	
  Management	
  and	
  Economics
                                       Logis4kcs	
  and	
  Transporta4on
Historically,	
  the	
  transport	
  
            industry	
  has	
  been	
  very	
  reacQve




                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
You	
  can't	
  just	
  ask	
  customers	
  what	
  they	
  
                                     want	
  and	
  then	
  try	
  to	
  give	
  that	
  to	
  them.	
  




                                                                   By	
  the	
  Qme	
  you	
  get	
  it	
  built,	
  they'll	
  
                                                                                     want	
  something	
  new.

                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
It’s	
  Qme	
  for	
  proacQvity
                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                       Logis4kcs	
  and	
  Transporta4on
We	
  need	
  
                                  a	
  digital	
  
                                  platform
                                      Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                           Logis4kcs	
  and	
  Transporta4on
Image:	
  Connected.	
  362/365	
  by	
  AndYaDontStop	
  on	
  Flickr.com   Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                                                                  Logis4cs	
  and	
  Transporta4on
Goods                                                                                             Op
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Inspired by Lidne, Östmar http://disruptiveleap.com                                                        Pla                                                                                    CC-BY Per Olof Arnäs, Chalmers
Goods                                                                                                                                                                                                          Op
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                                                                    gr                                                        ok                                                                                                  To                                            l
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Inspired by Lidne, Östmar http://disruptiveleap.com                                                                                 ng                                                                                  Pla                                                                                      CC-BY Per Olof Arnäs, Chalmers
Goods                                                                       -
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                                                                gr                                                          ok                                                                                     To                                            l
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Inspired by Lidne, Östmar http://disruptiveleap.com                                                                             ng                                                                       Pla                                                                                   CC-BY Per Olof Arnäs, Chalmers
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook
ICT in transport - future outlook

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ICT in transport - future outlook

  • 1. ICT  in  transport Future  outlook Per  Olof  Arnäs,  PhD Chalmers Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 2. Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 3. 1989 Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 4. 1989 Map  on  the  wall  with  pushpins Delivery  notes  (with  3  carbon  sheets) Radio Calculator   Prices,  phone  numbers  etc. Cardfile  of  customers Pens  in  various  colors tank  sizes  etc. Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 5. 1989 Products: Ca  100  customers  i  west  Sweden Gasoline  95 Gasoline  96 Gasoline  98 Diesel Diesel,  colored 6  tanker  trucks  (incl.  trailers) 7  parQQons  in  each  vehicle Pricing   Recieve  orders Transport  planning A  full  Qme  job! Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 6. Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 7. The  transport  industry 3  things Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 9. …public Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 10. …analogue Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 11. Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 12. TransportaQon  has  developed more  or  less  linearly the  last  5500  years... Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 13. ...which  the  informaQon   technology  has  not. CC-­‐BY  Per  Olof  Arnäs Technology  Management  and  Economics Logis4kcs  and  Transporta4on
  • 14. Historically,  the  transport   industry  has  been  very  reacQve Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 15. You  can't  just  ask  customers  what  they   want  and  then  try  to  give  that  to  them.   By  the  Qme  you  get  it  built,  they'll   want  something  new. Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 16. It’s  Qme  for  proacQvity Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 17. We  need   a  digital   platform Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 18. Image:  Connected.  362/365  by  AndYaDontStop  on  Flickr.com Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4cs  and  Transporta4on
  • 19. Goods Op en int erf ace D sy ata Vehicle st co em ll s ( ect op ion Ad en van ) c h a n e d or dlin der g W eb ba Pl se at d f sy orm UI Sim st p em ba han le ord s sed dli e ng r Pla too nin Da syste tary) g Ha ( pr ta rdw col ms op r Manual M osn lec are ie on u c tio it mp -or or t n f u ion ien el d ted Ph a p e se P ba on rs er e p Pa Version 0 A ns na oo E-m g si lo ls t gu d a il oa e R s m sy ic ste ti r ing m on ga fo ut na vi S na GP ro Dy ce ata so ple d s lti hup s Mu Mas ur s e m st sy Infra-­‐ g l lin Business   To l ua ices id erv data d iv ting ion b-s In rou at We traffic structure h rm wit fo processes in ing on to Inspired by Lidne, Östmar http://disruptiveleap.com Pla CC-BY Per Olof Arnäs, Chalmers
  • 20. Goods Op en int erf ace D sy ata Vehicle st co em ll s ( ect op ion Ad en van ) c h a n e d or dlin der g W eb ba Pl se at d f sy orm UI Sim st p em ba han le ord s sed dli e Computers ng r Pla too nin col tems y) ( pr g Da tion Ha iente sys rietar lec op M sn d or Manual ta rdw d se on u m co Performa s Based ac ba it p or t are er f u ion p Pa - d el Ph a p e se P ba on rs ces nce er e p Pa Version 0 0.5 A ns Based ance ata E-m C om na oo s g acces si lo ls t be d The s gu mun hicles d a il oa rm e ve R icat ocial Pro Perfo sys TM e m s i on S Ex t web D S- w ce R ith l F ax sy utin ic ro nam ti r ste g on ga fo s m vi S Ro na GP Dy ut E- ce ata Op e so ple d s pl inv lti hup en an s oi c ni Mu Mas co ng ur e nn ec tiv W s ity eb e m ba st sy Infra-­‐ In se g te d lin bo l Business   gr ok To l at in ua e g ices id d pr erv data d iv ting ion og b-s In rou at We traffic structure Route op no timisatio n h rm wit fo processes si s in Ex ce pt i on sh ing an on dli to Inspired by Lidne, Östmar http://disruptiveleap.com ng Pla CC-BY Per Olof Arnäs, Chalmers
  • 21. Goods - Op en int erf ace D sy ata Vehicle bi st co as nal em ll ds tio nk s ( ect oo c li op ion G ire per Ad en d y van ) h c h a n e d or s So`ware dlin der g W o de eb rc Ba Pl ba a se ba tfo d Sim sy s r UI p st ed m han le ord em ts ted dli e Computers ng r s en ra Pla m e cu gen too t lly nin gh ica do col tems y) ( pr ei n Da tion Ha iente sys rietar g fr tro lec op M sn d or Manual ta rdw d ec se on u m co Performa s Based ac ba El it p or t are r pe f u ion Pa - d el Ph a p e se P ba on rs ces nce er e p Pa Version 0 0.5 1.0 A e Bas nc Com E-m na oo gn d si oa dat e lo ls rma t ed s b The s a R gu on wcles s veh a il Pro acces mun h e Perfo ocial sys TM e m s i it icat S Ex t web D S- ce R i l F ax sy utin ic ro nam ste g ti r s on ga fo m Ro vi S E- Dy ta ltipl s pl na GP s Mu shup a n ute Op so e ce inv en ni ur ng oi c co Ma nn e ec tiv s da W ity eb e m ba st sy Infra-­‐ In se g te d lin bo l Business   gr ok To l at in ua e g ices id d pr erv data d iv ting ion og b-s In rou at We traffic structure Route op no timisatio n h rm wit fo processes si s in Ex ce pt i on sh ing an on dli to Inspired by Lidne, Östmar http://disruptiveleap.com ng Pla CC-BY Per Olof Arnäs, Chalmers