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Sustainable Fashion and Branding
     Af Josefine Campbell, Campbell Co, 2012
Vitalising Businesses & Brands
Ord der virker
Klima og energi

•    CO2-neutral            » Jeg fik en lampe der er
•    CO2-venlig             CO2-neutral – man stikker
                            den jo ind i stikkontakten.
•    CO2-neutralt website   Den må gøre noget godt,
•    Klima                  men man forstår ikke
•    Klimavenlig            hvordan den har gjort noget
                            godt «
•    Smart kørsel
•    Cykel metropol
•    Vedvarende energi
•    Energimærket
Affald og Genbrug

•    Affaldssortering           ’Det lyder mere fancy
                                at købe ’second hand’
•    Genbrug
                                end genbrugsting.’
•    Second-hand
•    Energimærket
•    Genbrugspapir
•    » Én mands skrald er en anden mands guld «
                                   ’Vi smider alt for meget
                                   væk. Jeg undgår at smide
                                   så meget væk som
                                   muligt.’
The TP Star
                      Profit




   Tangibility                                Transparency




      Planet                                  People




                 Trustworthy Talk
                                    The TP Star, Campbell Co 2012©
Sustainia
Problems cannot be solved by the same level of
thinking that created them.
              Einstein




Q&A
JOSEFINE CAMPBELL
CAMPBELL CO APS
WWW.CAMPBELL-CO.DK
JC@CAMPBELL-CO.DK
DIRECT: +45 26361199
FIND ME ON TWITTER
OR JOIN CAMPBELL CO AT

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12 09 27 green week pdf josefinecampbell

  • 1. Sustainable Fashion and Branding Af Josefine Campbell, Campbell Co, 2012
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9. Klima og energi •  CO2-neutral » Jeg fik en lampe der er •  CO2-venlig CO2-neutral – man stikker den jo ind i stikkontakten. •  CO2-neutralt website Den må gøre noget godt, •  Klima men man forstår ikke •  Klimavenlig hvordan den har gjort noget godt « •  Smart kørsel •  Cykel metropol •  Vedvarende energi •  Energimærket
  • 10. Affald og Genbrug •  Affaldssortering ’Det lyder mere fancy at købe ’second hand’ •  Genbrug end genbrugsting.’ •  Second-hand •  Energimærket •  Genbrugspapir •  » Én mands skrald er en anden mands guld « ’Vi smider alt for meget væk. Jeg undgår at smide så meget væk som muligt.’
  • 11. The TP Star Profit Tangibility Transparency Planet People Trustworthy Talk The TP Star, Campbell Co 2012©
  • 12.
  • 14. Problems cannot be solved by the same level of thinking that created them. Einstein Q&A JOSEFINE CAMPBELL CAMPBELL CO APS WWW.CAMPBELL-CO.DK JC@CAMPBELL-CO.DK DIRECT: +45 26361199 FIND ME ON TWITTER OR JOIN CAMPBELL CO AT