1. Ness Media & Education
Competency
Software Product Labs
© 2009 Ness Technologies

2. Ness Technologies Corporate Profile
8,300+ employees strong across 18 countries
Differentiated capabilities
► Global delivery capability
► Experienced sub-vertical, domain teams and IP
Software Product
► Unique business model for software product Engineering
development
► Strong partnerships with technology leaders
► State-of-the-art solutions and systems
Enterprise
Applications & Software
500 Clients worldwide, no single client exceeds 5% Distribution
Business
of revenues Services
Focus on complex, highly regulated industries
► Financial Services, Software and High Tech, Healthcare
& Life Sciences, Public Sector, Defense and
Homeland Security, Telecom & Utilities
Revenues over 85% from existing customer base
Consistent growth: 6 year CAGR of 26%
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3. Global Reach, Local Presence
Germany
United Netherlands
Switzerland
Canada Kingdom Czech Republic
Slovakia
Hungary
Portugal Romania
United States
Italy Israel
Spain
India
Thailand
Malaysia
Singapore
NESS Offices
NESS Technology Centers
www.ness.com

4. Ness Software Product Labs is One of
Three Specialized Business Lines
Software Enterprise Applications
Software Distribution
Product Development & Business Services
Product lifecycle collaboration Vertical specific and Value-added distributor
through dedicated product labs for proprietary solutions for 30+ leading enterprise
clients who build or rely on tailored to client needs software companies
software to generate revenues
Business consulting, Extends software
► Independent Software Vendors integration, custom engagement model into
across many domains
development and key Western European
► Internet Services and Information knowledge-based geographies
Providers processes
► Businesses with commercial level
proprietary applications
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5. Fast Facts
Scale, global know-how and best practices for competitive edge
► Operating 50+ ongoing client Labs
• 83% US Clients
• 17% W. European Clients
► 2200 Billable Technologists
► Operational benchmarks and methods for rapid ramp and stabilization
► Best practices councils and innovation culture
for value-added contributions
Client Labs located and coordinated to maximize utility
► India, Eastern Europe, Israel and co-located with client teams
► Choice of Technology Centers
• Bangalore • Mumbai
• Chennai • Pune
• Szeged
• Hyderabad
• Beer Sheva
• Kosice
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6. Labs Engineered to Extend Your
Team
 Release management rigor; pure “Ness was the only supplier with real
product focus product knowledge behind its sales pitch.
 Stay in synch adapting product to The quality of their artifacts was the
customer demands, competition, strongest.”
technology change
 IP and security built into operations
 Lab „blue-print‟ is built jointly with
Product Mindset the client
 Benchmarks and methods for
rapid ramp and stabilization
 Dedicated team, precise domain  Labs located and coordinated to
and lifecycle skills, appreciate in maximize utility
value over time
 Team infused with client culture Model Confidence
to ensure tight linkages to client “ I was blown away by the
strategies process of the
 Transparent governance organization and the
operations. It stands out
“Our biggest off shoring fear is loss of over companies I„ve worked
control. I would embrace any solution that with in the past.”
might solve that.”
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7. Global Delivery Capabilities—India+
Eastern
India Israel
Europe
Bangalore, Hyderabad, Mumbai, Slovakia, Hungary,
Locations Beer Sheva, Tel Aviv
Pune Czech Republic, Romania
Ness Presence 2800 staff 2000 staff 2000 staff
Proximity to Western Sophisticated
Faster maturity, scale, high tech
Advantage Europe, high retention technology skills, high
ecosystem
rates tech ecosystem
The leader, increasingly Often first choice for Rich source of
complemented by other locations Europe, an important fundamental research and
global alternative domain skills
Most providers are still India centric; Ness provides a consistent governance and a
multi-shore approach nurturing local talent
www.ness.com

8. Complete Software Product Lifecycle
Capabilities
Product Roadmap
Requirement Analysis
System Analysis
Level 1
Architecture & Design
Level 2
Development &
Unit Testing
Porting & Migration
Globalization
Level 3
Integration &
Systems
Load &
Configuration Scalability
Management
Release Stress
Management
Full Product Performance &
Release Usability Conformance
7 www.ness.com

9. Experience Across the Full
Software Product Lifecycle
Product Management
Product Roadmap
Requirements Analysis
Development
System Analysis
Architecture & Design
Development & Unit Testing
Porting & Migration
Globalization
Testing & QA
Integration & Systems
Load & Scalability & Stress
Performance & Conformance
Usability
Release Engineering
Full Product Release
Release & Configuration Management
Sustenance Engineering (L3)
Professional Services
Technical Support (L1& L2)
Technical Publications
Process Audits
www.ness.com

10. Engagement Maturity Cycle
Client Lab Blue Print Major Phases
Strategic Intent
Work Plans, Resource Plan, Infrastructure Plan
Governance Mechanism
Quarterly Review
Initialize Phase
Implement Blue Print
Fine tune Blue print as required Performance Metrics
Stabilize Phase
Measure & Improve SOW based Execution
Focus on Non-Financial Perf. Indicators
(Guided Flexibility)
Optimize Phase
Maximize productivity Contractual Commitments
Meaningful Innovation
► Term Sheet
Renew
► Lab Agreement
Phase (IP Protection)
2nd Generation
Blue Print
Commercials
Or transfer
Month ► Value on Investment
0 ► Lab Financial Tracking
Month
1-3 ► Equipment Mgmt.
Month
4-12 Month
12-18 Month
24-36 www.ness.com

11. A Product Mindset is our DNA
www.ness.com

12. Media
Competency Overview
Close to a decade of experience in Media & Education Industry
► In-depth experience across content value chain sub segments - Content Creation, Assessment
engines, Management and distribution for Media & Education
Engaged with various Media & Education industry leaders
► Media – Hollywood Media Corporation, NY Times Group etc.
► Education – Pearson Group, Maximus, Spectrum K-12 Inc., GMAC etc.
Strong presence in North American & European market
Product Development & Delivery Center across the globe with:
► Specialists in Media Back Office Systems, Syndication engine, Content Management System &
Video Aggregation Engine, Custom built solutions
► Specialists in Learning solutions, Assessment Solutions and Back office & Enterprise
Applications
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13. Pearson Case Study :
Is the global leader in educating 100 million people worldwide
Business
Ness Solution & Technologies
Challenges
Ness Solution
Pearson‟s need was for Ness‟ high-tech and software vertical provides software product
the product
development partner expertise - from concept through development to market support –
with an option for a delivered via collaborative "extended product labs”. The Pearson EDC
three-year agreement was setup in Jan 2008, the Ness scope of work involves:
to help expand their • Architecture, Design, Development & Testing Services
engineering capacity
substantially. The • Automation testing framework to reduce development & testing cycle
Challenges were: time
• Developing proof of concept for client‟s new product strategy and
► Flexible Model
(Onsite/ Offshore) launch with a Production delivery and support
for resource • Implemented Agile and Iterative development methodologies
optimization • Research and Development (R&D) support setup which will help
► Enable close
Pearson to compete with their competitor
collaboration on • Developed and updated the knowledge sharing portal which is used as
end-to-end conjunction tool between project teams (onsite & offshore)
product
engineering for Tools & Technologies
next-generation OS: Linux, Windows 2003, MAC OS
products and Database: Oracle 10g
systems
Languages: Java, J2EE, Adobe Flex, Adobe Flash
► Needed high end
technical expertise Application Server: Weblogic Portal Server
Tools: QTP, QC, Enterprise Architecture, Perforce, Loadrunner
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14. Maximus Case Study: Implementation of Web-Based
information system ‘SchoolMax’ for k12 School
Business
Ness Solution & Technologies
Challenges
Maximus serves most Ness Solution
of their clients with On- Ness set-up an EDC for Maximus to provide end-to-end PDLC services
Demand SaaS model. for various products (SchoolMax & others). Key highlights of the
The client were looking
for a offshore partner, engagement:
with following ► Implemented Scrum & Agile Methodology across EDC
capabilities: ► Development, QA & Testing, maintenance & support services
► In-depth ► Deployed the SOA to support large USA districts (involves recording,
experience in maintaining, updating information and generating reports for more than
Scrum and 700000 students)
waterfall ► Development of new integration methods with various modules of
methodology SchoolMax & other systems
► Preparing test cases, defect verification, pre-release smoke & sanity
► Consolidating and
testing.
enhancing existing
QA processes
► Reducing Cost and
turn around time Tools & Technologies
for issue resolution Application Server: Oracle IAS 10.1.2.0.2
► Ramping up team Database: Oracle 10g
for the Unique skill Language: J2EE (JDBC, Servlets 2.2, JSP 1.1, XML), JDK 1.4, EJB 2.0,
resources like
(Uniface, OAS, Struts, SOA, Hibernate, Spring, INETSOFT Reports
BPEL) in a short Tools: Rally, Jira, Eclipse IDE, Toad, Test Partner, CVS, SVN
time
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15. Prep for Prep Case Study:
Develops leaders through access to superior education and
opportunities
Business
Ness Solution & Technologies
Challenges
Prep for Prep offers Ness Solution
support and Ness build an EDC for Prep for Prep to provide development and
opportunities to ensure support to their various education programs and integrate the
the academic Database system. Key highlights of the engagement:
accomplishment &
personal growth. The ► Developed new functionalities which replaced the old legacy
clients were looking for systems
a partner with the ► Adopted the proprietary framework called “Breeze Framework”
following capabilities: and developed it on the basis of MVC architecture
► Knowledge in
► Provided Support and Maintenance activities to the existing
Education domain database system
and expertise
► Replaced the old
legacy systems
with new
technology Tools & Technologies
► Maintain accurate
Operating System: Windows 2000
and sensitive Framework: Breeze Framework
representation of Application server: Apache Tomcat 4.0
the client‟s data Database: Microsoft SQL 2000
► Support the Language: Java, JDK 1.4.2
internal website Tools: Eclipse 3.1.1
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16. Thank You
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