A set of slides that can be used alongside the Facilitator Guide to train practitioners in how to conduct Market System Selection.
The Facilitator Guide can be found at http://www.slideshare.net/pmsd-map/step1training-guide
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Step 1 Training Materials - Slides
1. TRAINING MATERIALS
Module 1
Market System Selection
Purpose: Participants are aware of the importance
of rigorous market system (subsector) selection, and
understand different selection criteria and how to
apply the selection process
1
2. Why is it important?
Why is the process of selecting a market system to
work in so important?
If the right market is chosen, the PMSD process has the potential to:
Include a large number of poor and marginalised producers in the
market
Sustain market transformations beyond the life of the project
Be scaled up or replicated elsewhere
If the wrong market is chosen, the PMSD process has the potential to:
Waste time and resources
Encourage poor producers to invest in a product that has no market
Cause conflict or unsustainable use of natural resources
2
3. Selecting markets – key steps
Brainstorm list of market systems
Select key criteria
Collect relevant information
Narrow down the list /make final selection
Deeper analysis of shortlist, leading to final
selection (optional)
Conflict screening of shortlist (optional)
3
4. Market System Selection Criteria
CATEGORY EXAMPLE CRITERIA
• Market growth
Economic
• Unmet market demand
opportunity
• Small producers’ competitiveness
• Potential increase in poor people’s incomes
Poverty • Number of beneficiaries (current and potential)
impacts • Participation of socially excluded (e.g. women
and youth)
• Environment (e.g. impact on natural resource
Other – management)
context/project • Synergy with government/donor priorities
specific • Conflict vulnerability
4
6. Types of information
CRITERIA EXAMPLE INDICATORS
Growth • Current trends in consumption
Potential • Investment of large firms
Unmet market • Number and type of buyers (Size of markets)
demand and • Buyers have ready market for products but are
market linkage unable to meet demand
Potential to • Potential for increased revenues at rural areas
increase income • Income distribution and opportunity for
and employment employment
6
7. Sources of information
Secondary sources - donor reports etc.
econ.worldbank.org
www.fao.org
Interviews with key informants
Government reports
Trade association reports
www.intracen.org (for import/export data)
Research institutes
7
8. Blank market selection grid
MS 1 MS2 MS3 MS4 MS5
Criteria (with
weighting)
Total weighted score
8
Notas do Editor
It is important to balance economic opportunity with potential poverty impacts. If you have one without the other then you don ’ t have a project. You must, therefore, select and weight at least one criteria from each of these categories. Other types of criteria will also be chosen to reflect donor or organisational mandate, or context-specific needs.
This is a simplified grid Rating: 1=Poor, 2=Fair, 3=Good, 4=Very Good, 5=Excellent - you can choose your own rating scale depending on the level of detail of the information you have. Note that the first criteria comes from ‘Economic Opportunity’ and the second from ‘Poverty Impacts’. They have both been weighted to ensure their importance is factored in, and also that the two elements are balanced.