Your Customers & Clients are Mobile...Are You?

Your Customers & Clients are
Mobile… Are You?
Pam Lehr
Go Mobile Media Marketing

Pam Lehr
www.GoMobileMediaMarketing.com | info@GoMobileMediaMarketing.com

Agenda
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Stats on mobile growth
Why mobile?
Mobile Formatted Emails
QR Codes
Mobile Business Cards (vCards)
Mobile Landing Pages
Mobile Videos
Text Message Marketing to deliver Content
Mobile Optimized Web Presence
Checklist
Bonuses
Pam Lehr

About Pam Lehr
• Lived in Medicine Hat
most of my life
• Legal Secretary for 14 years
• Owned a ladies retail
boutique for 11 years
• March 31, 2011 started my mobile journey

Pam Lehr

Mobile Marketing Buzz Words
Gration
TOp of Mind

Inte

Mobilize
ExpOsure
Boost Sales
Instant
SimpLe
Engagement
Nt
LOyalty
Why wait?

Relava

Pam Lehr

All Businesses Need Mobile
• We have all heard the conversation around
mobile – it is everywhere whether we adopt it
or not
• Most are unaware in how it effects their
business
• Are you communicating with your customers
in their language?

MOBILE IS HERE NOW!
Pam Lehr

The 7th Mass Media
The most influential mass media of all time!

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Only media that is truly personal
Consumer can be identified individually
Always on – 24/7
Constantly with the owner
Has built-in payment mechanisms
All can be done at moment of impulse!
Pam Lehr

Statistics
Desktop vs Mobile Searches

Pam Lehr

Smartphones are always on 24/7

Pam Lehr

Smartphone Activity

Pam Lehr

Mobile Searches

Pam Lehr

Mobile Formatted Emails
• Email read rates have increased since
smartphones
• KEEP IT SIMPLE – forget the fancy newsletters

Pam Lehr

Pam Lehr

QR Codes (Quick Response)
• QR stands for Quick Response. A QR code is actually a 2D
(two-dimensional) matrix barcode. QR codes were
invented in Japan by Toyota almost two decades ago for the
auto industry for keeping track of car parts inventory.
• A QR Code is simply a graphical image that stores
information. A 2D barcode holds information in 2
dimensions and can hold a surprising amount of
information, giving it greater flexibility for different uses.
• QR codes are read by software which scans them and then
links to the information they contain and they are designed
to allow content to be decoded at high speed, providing
desired information/content.

Pam Lehr

How Do QR Codes Work?
Step 1:
Step 2:
Step 3:
Step 4:

Go to your phone's app store.
Search on your app store for a "QR Code Reader".
Select a 4 or 5-star rated QR Code Reader.
Install the QR Code Reader (this make take 4 or 5
minutes).
Step 5: Once the app is installed, go to your apps and click
on the QR Code Reader.
Step 6: Find the QR Code you want to scan.
Step 7: With the QR Code Reader open, make sure it is set to
"scan", and point your phone's camera towards the
QR Code. Once the QR Code is in focus, the phone's
camera will capture the image, and open the URL.
Pam Lehr

Are People Scanning QR Codes?
Almost 16 million scans in Q2 of 2012 - 140% increase in scans from Q2 of 2011 to Q2 of 2012.

Pam Lehr

QR Codes are companies most used mobile
component for ENGAGING customers.

Pam Lehr

Why Will Someone Scan my QR Code?
Give me a reason to scan
• A strong call-to-action must be printed
with the QR Code.
• The #1 mistake business owners make
when encouraging their customers to
scan their QR Code, is that the QR Code
is directed to a desktop website.
Pam Lehr

CREATE, ENGAGE & MEASURE
• QR Codes are a convenient way to deliver
content.

• A scan must maintain a mobile experience.
• Make sure you TEST, TEST, TEST to ensure it
works before printing.
Pam Lehr

Static vs. Dynamic QR Codes
• Static - Content of where the QR Code is
directed and cannot be changed
• Dynamic - Print the QR Code once and change
the content as often as required

Pam Lehr

What information could I offer when
using QR Codes?

Pam Lehr

Mobile Business Cards (vCards)

Scan Me to Download
Contact Information

Pam Lehr

Scan for a FREE Report

Scan & Download
FREE Report

Pam Lehr

Mobile Landing Pages

Pam Lehr

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Thumb Friendly
Keep It Simple
Strong CTA
Stay on Purpose - Be Focused
Match Your Message with Your Ad
Be Compatible – everything must work and
maintain a mobile atmosphere
• Consider your Audience – action takers
• Test & Tweak – like all marketing

Pam Lehr

Scan to Take Survey

Pam Lehr

Scan to View Testimonials

Pam Lehr

Scan & Enter to Win

Pam Lehr

Measure for Effectiveness

Pam Lehr

No other form of media has been able to
take print material and turn it into an
interactive experience – bridging offline
with online. As soon as you integrate a
QR Code into your advertising, you are
allowing people to engage with you and
that is critical in all the “noise” today.

Pam Lehr

Mobile Videos

Pam Lehr

Video Considerations
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No flash
Ensure your video is viewable on all devices
Hosting – You Tube
www.vid.ly

Pam Lehr

Text Message Marketing
• Text message marketing; same concept of email marketing
• 90 minutes for the average person to respond
to an email; whereas it takes 90 seconds
for the average person to respond to a
text message. (source CTIA.org).
• Text message open rates are 90% in the first
3 minutes
• Email open rates on average are 20%
• 8x the response rate as compared to emails
• Optin and optout – MMA
• Simple-Instant-Timely-Relevant
• Engagement

Pam Lehr

Content Delivery
• Build your email list; have customers opt-in to your email
list via text message. (Great for converting people at live
events.)
• Send links to videos with exclusive content .
• Send audio clips directly in the text
• Connect with conference attendees; announcing speaking
times and locations.
• Poll your audience; get feedback on products or services.
• Update fans on new posts, eBooks, and products.
• Create contests to engage your audience and give away
cool prizes.

Pam Lehr

Few Examples
• Health Coaches — send tips for healthy living
• Finance Consultant — Send money-saving tips
• Life Coach — Send reminders or inspirational
quotes

Pam Lehr

Promote Text Call to Action
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Website
Social Media
Email List
Mobile Business Card

Pam Lehr

Mobile Optimized Websites
Less is Better
• Desktop websites were not designed for
smartphones!
• Mobile searchers are not surfing, they have a
specific need, seen a print ad, trying to contact
you, etc.
• Mobile sites need to be thumb friendly, easy to
navigate, click to call, click to email, directions,
hours of operation – no pinching and zooming –
loads fast
• Same domain name
Pam Lehr

• Ensure that your mobile viewer can always get
to your desktop site, if required
• Ensure the mobile site is developed and will
work on all the 5000+ devices in existence and
not just the iPhone
• Maintain branding and look feel of desktop
• Update easily
• Tablet considerations

Pam Lehr

Non-Mobile Sites Hurt Reputation
• 48% of users say they feel frustrated and
annoyed when a site is not mobile friendly
• 52% say that a bad mobile experience made
them less likely to engage
• 48% said that if a site didn’t work well on a
smartphone that the company did not care
about their mobile users
• Want it now mentality
Pam Lehr

Questions to Ask Yourself
• Have you checked your analytics to see how
many views are coming from a mobile device?
• Have you checked your bounce rate on those
mobile views?
• What happens when you post your blog post
on Social Media and it is being viewed on a
smartphone?
• Missed opportunity?
Pam Lehr

Before
85% of sites are not mobile friendly

Pam Lehr

After

Not Finalized by Kim
Pam Lehr

The Mobile Purchase Decision Funnel
(turns prospects into buyers)

Pam Lehr

As you have seen everything
evolves around the mobile
web presence.

Pam Lehr

Checklist to Get Started
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Mobilize your email
Mobile business card (vCard)
QR Codes
Mobile videos
Mobile friendly website
Text Message Marketing
Mobile App, if there is a need

Integrate in all Marketing, Mobile is not a
one shot wonder
Pam Lehr

Canadian Marketing Association
Mobile Marketing Assessment Tool

http://www.the-cma.org/resource/guides/mobile-marketing-accelerator-tool

Pam Lehr

Bonuses
• Draw for a QR Code leading to a mobile
business card ($99 value)
• FREE report on 3 Ways To Make Money With
Mobile Marketing
• 30 Minute FREE Mobile Strategy Session
Text SoLoMo to 70734
• My slides and audio recording
Pam Lehr

Thank You for your Time
Contact Information
• Toll Free 1-888-544-4639
• Connect on Facebook
www.Facebook.com/GoMobileMediaMarketing
• Website www.GoMobileMediaMarketing.com
• Email pam@GoMobileMediaMarketing.com

Pam Lehr

Missed Opportunity

Let your customers choose you
they want to engage.

Mobilize Today!
Pam Lehr

Your Customers & Clients are Mobile...Are You?

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