This presentation is a summary of the results of a survey conducted between mid-November and mid-December 2010 with the eZ Publish Community. Based on an open-ended questionnaire, our research team identified three key factors that support the dynamic that operates in a private-collective business model. Research Team: Dr. Paul M. Di Gangi (Western Carolina University) Dr. Robin Teigland (Stockholm School of Economics) Bjørn-Tore Flåten (University of Agder) Nicolas Pastorino (eZ Systems)

1. Summary Analysis & Recommendations Robin Teigland Stockholm School of Economics Paul M. Di Gangi Western Carolina University Björn-Tore Flåten University of Agder Nicolas Pastorino eZ Systems Director Community

2. Presentation Structure Start Meet the Team Background Summary of eZ Share Survey Key Findings Next Steps Finish

3. Meet the Team

4. An international dynamic research trio Robin Teigland, Ph.D. Associate Professor Stockholm School of Economics Sweden Paul M. Di Gangi, Ph.D. Assistant Professor Western Carolina University USA Bjørn-Tore Flåten, MSc. Research Fellow University of Agder Norway

6. M.B.A. in Operations and Production Management in Multinational Organizations, The Wharton School

7. M.A. in International Studies, University of Pennsylvania

8. B.A. in Economics, Stanford University

10. M.S. in Information Systems Technology, The George Washington University

13. Background Story Research team and eZ Share Director Community discuss opportunity for partnership to explore ways to create a “killer” community. Oct ‘10 Introductions and development of eZ Share survey to help identify key factors that affect community. Nov Launch of eZ Survey to solicit feedback from eZ Share community. Nov - Dec Research team analyzes survey responses and presents results to eZ Share Director Community Nicolas Pastorino. Jan ‘11 Research team and eZ develop plans to further explore the factors identified in survey and engage in further discussion with the community. Jan - Feb Next Steps

14. Presentation Structure Start Summary of eZ Share Survey Key Findings Next Steps Finish

15. Summary of Results

16. Statistics 18responses (7 in Week 1) Overall Communication 3.5/5.0 (Slightly Satisfied) Name of community should be… ez Publish (6 “votes”)

17. Presentation Structure Start Key Findings Next Steps Finish

18. Analysis Approach 1 Qualitative Analysis Research team independently reviewed survey responses to identify re-occurring themes within the responses. 2 Theme Identification Research team met to discuss determine common elements found in independent analysis. 3 Theme Validation Using the common themes found by each researcher independently, team discussed and validated results with eZ Share Community Manager.

19. Relational Dynamics Theme One

20. “Did you mean the communication between <NAME REMOVED> and the eZ publish community? Yes, it’s very nice!” “I think the communication by <NAMES REMOVED>… is great, but one gets the feeling that they may not have the best communication with eZ Systems.” Responses suggest a distinction among organizational agents (those working within eZ Publish community) and the organization (eZ Systems) when it comes to perceptions about communication. Relational Dynamics

21. Decision Making Process Theme Two

22. “Maybe more trusted people could make/develop eZ Publish. More people from community could become professional or ‘half-professional’ eZ partners, developers…” “… It’s harder to give confidence to an open-source community driven by an editor than a community driven by a democratic or autocratic authority.” Responses suggest a significant interest in understanding the dynamics that exist in terms of the decision making process, “rights” of the community”, and the benefits of commitment to community. Decision Making Process

23. Member Development Theme Three

24. “Creating the badge/grade/xp/achievementsystem…” “Focus heavily on the noob. Hard core devs are already here, but there are not that many in the world. Grooming noobs is a growth opportunity.” Responses focused on interest in developing & nurturing the growth of the community via technical (e.g., achievement system & webinar features) and social adjustments (e.g., training and mentorship for new members & inexperienced developers). Member Development

25. Presentation Structure Start Next Steps Finish

26. Overarching Finding Need to develop a deeper understanding of the relationships within the eZ Share community. 3OA OA eZ Organizational Agent eZ 3OA 3rd Part Organizational Agent CM OA CM OA CM Community Member

27. Overarching Finding Need to develop a deeper understanding of the relationships within the eZ Share community. Next Steps Conduct interviews with a variety of eZ Publish community members and eZ to further refine the themes identified in the eZ Share survey. Potential Benefits Basis to develop action items to improve community relations, decision making process, and product development to make the eZ Share community a “killer” community.

28. If you are a member of the eZ Share Community, we want to hear about what makes you tick and what you think makes a “killer” community! Interested in being interviewed? Linus Torvalds

29. Thank You! If you would be willing to conduct an interview with us to further understand the eZ Publish Community and help eZ build a stronger, more beneficial community, please contact: bjorn-tore.flaten@uia.no pdigangi@gmail.com robin.teigland@hhs.se To learn more about the researchers managing this study, please see our websites below: twitter.com/bjorntfl www.paulmdigangi.com www.knowledgenetworking.org