This document discusses the concept of virality and how to achieve it for a product or service. It defines virality as users inviting others, resulting in a virality factor greater than 1. It notes that achieving virality means no advertising is needed and growth can be exponential as more users join existing viral networks. It recommends building on top of platforms like Facebook and LinkedIn, evangelizing to key influencers using the 80/20 rule, targeting "hubs" like schools and conferences, and building credibility by partnering with top customers.

3. Viral Network

4. Double Viral Loop

5. No Advertising Needed * No Advertising needed * Exponential growth * Growth trends can be charted * Exploit network effect * Point of non-displacement * Ultimate Saturation

7. Evangelize -> 80/20 Rule -> make them feel good / train them

8. Target keyhubs -> Educational institutes/Conferences/Marketing companies

9. Build credibility by getting Super-premier customers onboard -> Dells/IBM of the world