1. Call for Joint Development
Partners
KDDI R&D Laboratories
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

2. Interested in the Japanese
Market?
KDDI R&D Labs is looking for
company interested in
partnering with us.
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

3. Who we are
KDDI is a Major Telecommunication
Company in Japan
Customers: Over 35 Million
Employees: Over 19,000
Operating Revenue: US$ 43.5Billion (fiscal year of
2011)
KDDI R&D Laboratories is researching information
and communication technologies
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

4. Examples of KDDI’s Services
Variety of Telecom Services
3G LTE FTTH WiMAX
Wi-Fi
Dominant market share of Cable TV Business （ 6
6 ％）
Mobile Banking & Insurance
Jibun Bank Corporation au Insurance Company Limited
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

5. Our Vision
3M Strategy
“3M” consists of multi-use, multi-network and multi-devices
To provide a variety of content and services over the
appropriate networks for our customers’ devices
Areas targeted for future business growth
•Expand customer base for our communications services
•Expand content services using our communications
infrastructure/customer base
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

6. 3M Strategy
Multi-Use
Various Content
and Service
FTTH
FTTH
Multi-Network
Best Network
Anywhere & Anytime
Multi-Device
Featurephone Smartphone Tablet ebook Reader PC TV-STB
Use the Device of
Your Choice
iOS Android Windows
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

7. Targeting Technology Innovation
Our Goal
Provide new experiences to our customer through our 3M
Strategy
Area of focus
Innovative services which leverage big data analytics
Attractive services to stimulate the five human senses
Cross-device services which enrich the multi-screen user
experience
Applications suited to 4G LTE, including non-traditional
wireless services such as M2M, telematics, health care,
education, etc.
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8. We Are Looking for Partners
KDDI R&D Labs is looking for joint development
partners who fit our focus
Technologies
(provide communication technology/language
We can offer processing technology and other related technologies)
・ Budget for development
・ Field trial support
Opportunity for highly motivated start-ups and
established players to be part of the evolution of
KDDI services
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

9. Requirements
Pilot applications (not just concept)
Development environment for core technology is helpful
for flexible joint development
Strong Motivation
Show us your plan to contribute to KDDI and the
Japanese market
Technological Advantage
Clarify the advantages of your technology
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10. Evaluation Points
The following points will be considered for evaluation of
submitted proposals:
Technical Advantage
•Originality
•Overall performance
•User experience
Impact/Influence on Joint Development
•Portability of core technology
•System scalability
•Joint development plan
Business Plan
•Estimated scale of market
•Expected contribution to KDDI services
•Suitability for Japanese market
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11. Schedule
•Application Deadline: Sep 30, 2012
•Notice of Primary Selection: Oct 5, 2012
(Screening of proposals based on submitted information)
•Secondary Selection: By Oct 12, 2012
(Interviews with selected companies)
•Collaboration and Development Planning w/ KDDI Labs (incl.
negotiation w/ KDDI Corp) (Q4/2012)
•Develop and launch of beta version application (2013)
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

12. How To Apply
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.

13. Please visit our Project Page:
KDDI Project Page
Click ”Apply Here” and please fill out the form
If you have any questions, feel free to contact us!
info.sv.kddilabs@gmail.com
Copyright © 2012, All rights reserved. KDDI R&D Laboratories, Inc.