Communicating with Purpose
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This document discusses effective communication strategies. It emphasizes the importance of understanding your audience and connecting with them by determining their needs and interests. Every communication should have a clear purpose and outcome in mind. Some key tips for success include being clear, concise, and caring towards your audience. Famous quotes are also provided that emphasize listening to understand others rather than just respond, as well as thinking carefully about whether a message is true, helpful, inspiring, necessary and kind before communicating. Contact information is provided at the end for further reference.
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Communicating with Purpose
- 1. Alvin Plexico, Ph.D. Commander, U.S. Navy (Retired) Communicating with a Purpose
- 2. Who are they? What are their needs and interests? How do you connect with them? Why should they care about what you are communicating or take the action you’re suggesting? Navy Outreach Media Department – outreach.navy.mil 2 2 It’s All About Your Audience Navy Outreach Media Department – www.outreach.navy.mil 2www.drplexico.com
- 3. Determine your desired effect or outcome before communicating. Inform based on experiences and interests of your audience. Influence based on needs of audience and desired effect. Navy Outreach Media Department – outreach.navy.mil 2 3 Every Communication Has a Purpose Navy Outreach Media Department – www.outreach.navy.mil 2www.drplexico.com
- 4. Clear Be upfront about what you want your audience to do or know. Concise Be brief. Be sincere. Be quiet. Caring Everyone listens to “WIIFM radio.” Navy Outreach Media Department – outreach.navy.mil 2 4 Secrets to Success Navy Outreach Media Department – www.outreach.navy.mil 2www.drplexico.com
- 5. Precision of thought and economy of expression. - Jesuit Principle Everyone communicates, but few connect. – John C. Maxwell. Most people don't listen to understand. They listen to respond. - Stephen Covey The single biggest problem in communication is the illusion that it has taken place - George Bernard Shaw I have made this letter longer than usual, only because I have not had the time to make it shorter - Blaise Pascal, 1657 T-H-I-N-K before you communicate: Is what you’re about to say, True, Helpful, Inspiring, Necessary, Kind? Navy Outreach Media Department – outreach.navy.mil 2 5 Words of Wisdom Navy Outreach Media Department – www.outreach.navy.mil 2www.drplexico.com
- 6. www.drplexico.com 6 Reference Daft, R.L. & Lengel, R.H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571.
Notas do Editor
- It’s all about your audience: Who are they? What are their needs and interests? How do you connect with them? Why should they care about what you are communicating or take the action you’re suggesting? Every communication has a purpose: Determine your desired effect or outcome before communicating. Inform based on experiences and interests of your audience. Influence based on needs of audience and desired effect. Secrets to Success: Clear – be upfront about what do you want your audience to do or know. Concise – Be brief. Be sincere. Be quiet. Caring – everyone listens to “WIIFM radio.” Words of Wisdom: Precision of thought and economy of expression. (Know what you want to say and express it in as few words as possible) – Jesuit principle Be swift to hear, slow to speak, slow to anger. – James 1:19 Everyone communicates, but few connect. – John C. Maxwell. Most people don't listen to understand. They listen to respond. - Stephen Covey The single biggest problem in communication is the illusion that it has taken place - George Bernard Shaw I have made this letter longer than usual, only because I have not had the time to make it shorter Blaise Pascal, 1657 (Clarity and conciseness take effort). T-H-I-N-K before you communicate: Is what you’re about to say, True, Helpful, Inspiring, Necessary, Kind? Image courtesy of Brokaw. Retrieved Feb. 7, 2017 form http://www.brokaw.com/wp-content/uploads/2015/10/spectacle_3d-movie-audience-580x297-1280x1280-outside.jpg
- It’s all about your audience: Who are they? What are their needs and interests? How do you connect with them? Why should they care about what you are communicating or take the action you’re suggesting? Every communication has a purpose: Determine your desired effect or outcome before communicating. Inform based on experiences and interests of your audience. Influence based on needs of audience and desired effect. Secrets to Success: Clear – be upfront about what do you want your audience to do or know. Concise – Be brief. Be sincere. Be quiet. Caring – everyone listens to “WIIFM radio.” Words of Wisdom: Precision of thought and economy of expression. (Know what you want to say and express it in as few words as possible) – Jesuit principle Be swift to hear, slow to speak, slow to anger. – James 1:19 Everyone communicates, but few connect. – John C. Maxwell. Most people don't listen to understand. They listen to respond. - Stephen Covey The single biggest problem in communication is the illusion that it has taken place - George Bernard Shaw I have made this letter longer than usual, only because I have not had the time to make it shorter Blaise Pascal, 1657 (Clarity and conciseness take effort). T-H-I-N-K before you communicate: Is what you’re about to say, True, Helpful, Inspiring, Necessary, Kind? Image courtesy of Thankful.Org, retrieved Feb. 9, 2017 from http://www.thankful.org/static/resources/assets/images/purpose-images/purpose.jpg
- It’s all about your audience: Who are they? What are their needs and interests? How do you connect with them? Why should they care about what you are communicating or take the action you’re suggesting? Every communication has a purpose: Determine your desired effect or outcome before communicating. Inform based on experiences and interests of your audience. Influence based on needs of audience and desired effect. Secrets to Success: Clear – be upfront about what do you want your audience to do or know. Concise – Be brief. Be sincere. Be quiet. Caring – everyone listens to “WIIFM radio.” Words of Wisdom: Precision of thought and economy of expression. (Know what you want to say and express it in as few words as possible) – Jesuit principle Be swift to hear, slow to speak, slow to anger. – James 1:19 Everyone communicates, but few connect. – John C. Maxwell. Most people don't listen to understand. They listen to respond. - Stephen Covey The single biggest problem in communication is the illusion that it has taken place - George Bernard Shaw I have made this letter longer than usual, only because I have not had the time to make it shorter Blaise Pascal, 1657 (Clarity and conciseness take effort). T-H-I-N-K before you communicate: Is what you’re about to say, True, Helpful, Inspiring, Necessary, Kind? Image courtesy of MSICollege, retrieved Feb. 9, 2017 from http://www.msicollege.com/wp-content/uploads/2015/10/success-odds.jpg
- It’s all about your audience: Who are they? What are their needs and interests? How do you connect with them? Why should they care about what you are communicating or take the action you’re suggesting? Every communication has a purpose: Determine your desired effect or outcome before communicating. Inform based on experiences and interests of your audience. Influence based on needs of audience and desired effect. Secrets to Success: Clear – be upfront about what do you want your audience to do or know. Concise – Be brief. Be sincere. Be quiet. Caring – everyone listens to “WIIFM radio.” Words of Wisdom: Precision of thought and economy of expression. (Know what you want to say and express it in as few words as possible) – Jesuit principle Everyone communicates, but few connect. – John C. Maxwell. Most people don't listen to understand. They listen to respond. - Stephen Covey The single biggest problem in communication is the illusion that it has taken place - George Bernard Shaw I have made this letter longer than usual, only because I have not had the time to make it shorter Blaise Pascal, 1657 (Clarity and conciseness take effort). T-H-I-N-K before you communicate: Is what you’re about to say, True, Helpful, Inspiring, Necessary, Kind? Image courtesy of Rodovye Istoki, retrieved Feb. 9, 2017 from http://www.rodovyeistoki.ru/attachments/Image/drevo.jpg?1421425429259
- Media Richness Highest for face-to-face – transmit verbal and nonverbal, get almost immediate feedback from the receiver, quickly adjust message and style, use complex language Lowest for lean media e.g. newsletters, email, social media Routine situations – lean media works because the sender and receiver have common expectations through shared mental models Ambiguous situations – requires rich media because the parties must share large amounts of information with immediate feedback to resolve multiple and conflicting interpretations Reference Daft, R.L. & Lengel, R.H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571.