The document contains data on the number of people who visited pubs and bars in different age groups in London on November 17, 2015. It also provides information on Playthe.net, a digital out of home media company that collects big data on audiences at bars and public spaces. The company currently has over 4,500 digital displays across Spain, Portugal, and Hong Kong, collecting data on over 3.6 million daily users. Playthe.net aims to expand its network to 210,000 displays internationally by 2020 with projected revenues of $100 billion and a company value of $1 trillion.

1. How many people spent “quality time”
at pubs and bars in London?
Yesterday,

2. 529
809
412
653
280
710
201
412
371
545
18-­‐25
25-­‐35
35-­‐45
45-­‐55
>55
AGE
Data
of
17th
of
November
2015
Source:
playthe.net
3.599.128
audience
We know how many people were at bars in Spain

3. 3
The Next
Generation
On-Off Digital
Media Company
Javier Martinez de Irujo
Director of Corporate Development
jmartinezdeirujo@playthe.net
EIE London ‘15

4. 4
Your
Brand
Audience
Cluster
Reach your target
WHAT? HOW? WHY?
TOP OF MIND
Network e>play
Free WiFi
Reporting
Big Data

5. 5
Process
Big Data OOH

6. 6
Digital – Mobile – Big Data
Helps the digital out of home knowledge
e>plays
> 4.500
Audience
3.669.412
per day
Financials
Users
>53.000
Digital OOH
Market
U.K. ‘15
$ 1 bn
Currently in
Spain, Portugal
and Hong Kong
> 20.000
2015
$11,6bn
2020
$20,0bn
2015p
Revenues € 7,3m
Ebitda € 1,9m
Big Data
Events
>1.264mil.
2018p
Revenues € 61,6m
Ebitda € 29,5m
>

7. 7
Business Model
BIG DATATELECOMMUNICATION
Network
HARDWARE&SOFTWAREADVERTISING
LONG TAIL:
> 5.000 customers
BIG BRANDS:
AGENCIES:
LONG TAIL:
> 350 customers

8. 8
Growth roadmap
0
8.000
4.000
0
2013 MAY 2014 DEC. 2014 2015 2020
600
3.500
8.000
210.000
Initial
Investment
FOUNDERS
€ 1,3 m
Financial
investors
SEED
€ 2,1 m
EARLY
STAGE
€ 2,2 m
GROWTH
€ 5 - 10 m
Design
Development
Testing
Software
Investment in
development
Network
of displays
Big Data
More Network
Agencies/
Big Brands
Consolidation
Spain
International:
Hong Kong
U.K.
Revenues
€100bn
Displays
210.000
Company Value
€ 1000bn
€ 3,3 m € 7,3 m € 100 mREVENUES

9. 9
Enrique Ruiz: Ad Sales Director
Javier Martinez de Irujo:
Director of Corporate Development
A global and multidisciplinary team
Luis Miguel Vindel: CEO & co-founder
Fernando Jiménez: CCO & co-founder
Benjamín Castrillo: CTO & co-founder
Venancio de Nárdiz:
Chief Operating Officer
We are building up the next “Google” Out of Home company,
do you want to be part of playthe.net?

10. 10
Javier Martinez de Irujo
jmartinezdeirujo@playthe.net