State of Gamification 2012
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What is Gamification? Who is doing it? How can you do it? We make reference to playgen's gamification toolkit. The world's most powerful gamification system. Powered by the most sophisticated machine known to man - the human brain. If you want your own gamification toolkit - grab it from http://gamification.playgen.com
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State of Gamification 2012
- 1. Enter the Gametrix Kam Star kam@playgen.com Twitter : @playgen
- 2. Level 1: Gamification Rookie What it is? Level 2: Gamification Apprentice Does it work? Level 3: Gamification Master How can you do it?
- 3. Which one do you want?
- 4. We are all gaming right now.
- 5. We are all gaming right now. Exploring
- 6. We are all gaming right now. Property Exploring
- 7. We are all gaming right now. Property Exploring Relationship
- 8. We are all gaming right now. Property Exploring Relationship Socialising
- 9. We are all gaming right now. Property Exploring Relationship Socialising Banking
- 10. So why gamify?
- 13. Gamification Victory points Points qewaqding all aspe Looking at the psychological components in game design.
- 14. Just add salt The just add salt methodology. “It’s nice but adding salt makes it better.” We see many companies, sites and We don’t brands using this method in name and shame! Gamification. Just add game mechanics ^ By adding People aren’t going to play a game game on brushing their teeth – mechanics just If they brush their teeth already doesn't cut it everyday.
- 16. The ancient art of motivation using motivational theory to gamify game around core human needs.
- 17. Fulfilling core human needs Status
- 18. Fulfilling core human needs Status Social Contact
- 19. Fulfilling core human needs Status Social Contact Power
- 20. Fulfilling core human needs Status Social Contact Power Independence
- 21. Fulfilling core human needs Status Social Contact Power Independence Honour
- 22. Fulfilling core human needs Status Social Contact Power Idealism Independence Honour
- 23. Fulfilling core human needs Status Social Contact Curiosity Power Idealism Independence Honour
- 24. Fulfilling core human needs Status Acceptance Social Contact Curiosity Power Idealism Independence Honour
- 25. Grounded in Psychology • Designing play to fulfil intrinsic human needs: Acceptance, Curiosity, Honour, Independence, Power, Social Contact and Status • Creating player communities which can be nurtured through using motivators and drivers: Expressing personal identity, Status and self esteem, Giving and getting help, Affiliation and belonging, Sense of community, Reassurance of value and worth.
- 26. Level 1: Gamification Beginner What it is? : COMPLETED!
- 27. Who’s currently doing it?
- 28. Adobe: LevelUp for Photoshop
- 32. Volkswagen: Speed Camera Lottery
- 33. 0 Volkswagen: Speed Camera Lottery Find out who’s Gamifying now
- 34. These brands are doing it, why aren't you?
- 35. Level 2: Gamification Advisor Does it Work?: COMPLETED!
- 36. How can you do it?
- 37. The Rules What motivates your player. Pick at least 2 blue cards which best capture their motivations. Define your victory conditions. Pick 1 or 2 orange cards and define conditions for your player to win. Set the rules for your game. Pick a minimum of 2 red cards to choose your gaming mechanisms. Is your game social? Pick a minimum of one green card to make your game a multiplayer experience.
- 39. Level 3: Gamification Master How can you do it?: COMPLETED!
- 41. kam@playgen.com @playgen Google : Gamification Toolkit
Notas do Editor
- These are explained later on in this presentation
- These are explained later on in this presentation
- These are explained later on in this presentation
- These are explained later on in this presentation
- These are explained later on in this presentation
- These are explained later on in this presentation
- These are explained later on in this presentation
- These are explained later on in this presentation
- From four generations of academics; William James, William McDougall, Henry A Murray and David McClellandThere has been identified that there are 16 core human needs, we incorporate this into game design in order to achieve the best results for engagement:Acceptance, Curiosity, Eating, Family, Honour, Idealism, Independence, Order, Physical Activity, Power, Romance, Saving, Social Contact, Status, Tranquility and Vengeance.Obviously these don’t all apply to our gamify methodologies, we take the most important in to account:Acceptance, Curiosity, Honour, Idealism, Independence, Power, Social Contact and Status.We then look into the social realm of human needs, six needs defined as key in order to gain success in social environments, for example social networking.Expressing personal identityStatus and self esteemGiving and getting helpAffiliation and belongingSense of communityReassurance of value and worth.This slide goes straight onto the six rules of influence (next slide)