1. SYSTEMS INTEGRATION CASE STUDY
BLOOMSBURY PUBLISING PLC
OVER 10 PLATFORMS CONSOLIDATED TO 1
CUTTING MANAGEMENT COST BY OVER 50%

2. Bloomsbury Publishing
plc (LSE: BMY) is an
independent, worldwide
publishing house of fiction
and non-fiction with
offices in London,
New York and Sydney
WHO IS BLOOMSBURY PUBLISHING PLC

3. Bloomsbury wanted
to consolidate their multiple
eCommerce platforms
and integrate their
business processes
BLOOMSBURY’S CHALLENGE AND OUR SOLUTION
We replaced
over 10 platforms in
3 continents and
brought over 10 brands
on to a single platform
creating an ecommerce site
that attracts many millions
of visitors

4. WHAT WE DELIVERED
Built in .NET, integrated with CRM, billing and product systems

5. Understanding Bloomsbury’s audience and technical requirements were the two key factors
to success. First, we conducted customer research to determine relevant functionality and
utility: browsing habits, purchase behaviour, the role of social media and response to online
marketing. Then, we determined approaches for: platform migration strategy, CRM and
billing system integration, product database integration and online account management.
»» Business Analysis
»» User Experience
»» Analytics
»» .Net Development
»» Integration
»» Cloud Hosting
»» nopCommerce
»» Microsoft SQL
»» Microsoft .NET
HOW WE DID IT
SKILLS USED TECHNOLOGIES USED

6. THE OUTCOME
150,000 10% 1 50%
Skyron is effectively Bloomsbury’s eCommerce presence,
constantly defining, refining and optimising the eCommerce strategy, the integration
approach, the eCommerce solution and the payment and CRM integration.
books listed new releases
each year
global shop
and platform
reduction in
management
costs