The document discusses strategies for rebuilding the reputation of an actress (Kritika Bali) after a scandal and promoting a new movie called "Gajar Ka Halwa". It recommends that Kritika come clean about her innocence through interviews and getting endorsements from respected people. It also suggests that Kritika take more acting roles, especially in hit movies, to shift public attention. For the movie, it proposes creating a viral contest related to the movie's title and involving popular sweet brands and chefs to market a new "Gajar Ka Halwa" product and promote the film.

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Stage 3
Case
Study
Team Name: The Insatiables
Name of first member: Sakshi Gupta
College Name: IMT Ghaziabad
Name of second member: Abhishek Rao
College Name: IMT Ghaziabad

2. Kritika Bali
 She has to come out clean with the fact that she has no
associations with underworld and it was a genuine mistake
that she was caught with Vikram Thapar
 To do this, come out with a campaign of interviews,
facebook status, Tweets, etc. stating that her family
background is very clean and her activities are authentic.
 Make some ethical person vouch for her. It can be any of
the stalwarts of the industry who is known to be honest
and a person of high integrity

3. Kritika Bali
 To get into the limelight, take more interviews,
become the judge of TV shows(wear clothes
that are not too flashy)
 The public has a very short term memory. A
single hit movie will turn their attention and
opinion from the existing situation to a good one

4. Gajar Ka Halwa
 Create something which has the potential to go
Viral. For an example, nominate someone to talk
about the top 10 funny movies that they have
seen. Similar to the one that is currently
circulating in Facebook regarding the best
books that someone has read.
 This will be helpful to get it viral since everyone
will nominate their friends for the same. The
name of the game should have “Gajar ka Halwa”
 The contest can also be the best sweet dishes
that people like

5. Gajar Ka Halwa
 Use one of the leading makers of sweets like
Bikanerwaala, Haldiraam, etc to market the
movie. It can be mutually beneficial for the
company as well as for the movie. Make them
launch a new line of Gajar ka Halwa instant mix
or something like that
 Top chefs like Sanjeev Kapoor can also be
involved in the campaign to promote the move
“Gajar Ka Halwa”

6. Thankyou