1.
About Plan-B Studio
Plan-B Studio is an independent digital brand consultancy established
in 2001. It is a name that represents Steve Price and a vast network of
passionate, committed people connected by a love of creativity and
problem solving.
Whether it is the food we cook, the home we make, the insights we
research or the friendships around us, we believe in two main
ingredients; love and support.
We believe in being free of jargon, and more importantly; ego. We dislike
acronyms and ‘business-speak’ because it leads to misunderstanding
and only fuels confusion. We don’t believe in endless emails or meetings
for meetings sake. We choose simple language and approaches to work,
with just a bit of humour and cheek thrown in.
Business is about relationships, and like any good relationship or
project–you only get out what you put in. We invest ourselves
completely, in doing so our projects possess spirit, texture and character.

2.
My name is Steve Price, I am a graphic designer and Plan-B
Studio is my company. To-date my career has taken me
from a traditional design education to a design practitioner
and consultant on design, branding, digital and strategy for
clients in the UK, US, Europe and Japan (sometimes).
Plan-B Studio is an independent design and brand
consultancy established in 2001. It is a name that
represents Steve Price and a vast network of passionate,
committed people connected by a love of creativity and
problem solving.
Business is about people, relationships and you only ever
get out what you put in. Investing yourself completely
brings a different spirit, texture and character to every
character.
Free of jargon, and more importantly, free of ego. I have a
comprehensive dislike of acronyms and 'business-speak'; it
creates misunderstanding and confusion. Simple language
and approaches to work, with just a bit of humour and
cheek thrown in.
About Steve Price
Steve Price
Digital brand consultant.
Insight. Ideas. Creative director.
Father. Brother. F1 fan. Dry
Martini, stirred, with a twist.
@planbstudio
steve@plan-bstudio.com
+44 (0)797 207 276

3.
1. It’s who you know, and then some
Personal. People invest in people’ - but often beyond that the statement the sentiment becomes fallacy.
Running a business is about more than who you know. It’s about investing the time to really get to know
people. Allowing others to know how much you care is what really matters. Going above and beyond to
connect on an intimate, emotional, spiritual, or personal level is important. Which is why my moto is ‘made
with love and support’.
2. The right people to the right table
Curation. This is the ability to bring the right people, to the right table, at the right time. To enable the
opportunity to create an intimate setting so we can share meaningful conversations and build the
foundation for a strong relationship. It’s truly connecting the dots at a higher level for those being curated.
3. The culture not the jargon
Confidence. The most common issue in business is ego and pride. People are often out for themselves and
all too eager to remain silent for fear of looking stupid, or being accountable or taking responsibility. At
Plan-B Studio we believe in asking any question, even stupid ones, and encouraging clients and partners to
do the same; they’re usually the most important questions. Get to know the culture of a business, not the
jargon.
4. Why react when you can respond
Pause. Often seen as awkward in certain settings. But by enabling one another the time to think, to
consider, to respond we avoid reacting; often unnecessarily.
5. Time heels all wounds
Think. Here’s a basic example; if I know something takes me two weeks to do, I’ll tell you it takes four. You
don’t pay for four weeks, you pay for two, but I take four. Why? Time enables proper consideration and thus
to all for a more informed response (see no.4).
How Steve works
Digital brand consultant. Insight. Ideas.

4.
CLIENTS

5.
Ramseur Records
NC., USA
www.ramseurrecords.com
A new, responsive (desktop and mobile) web site and
identity for North Carolina’s very own independent
record label and artist management company
Ramseur Records, now renamed Ramseur.
Commissioned and worked closely with Dragon76 in
Japan to produce 14 original canvas pieces to tell
the story of Ramseur Records within the site.
LAUNCHED
Digital branding, social/marketing strategy,
creative direction and design

6.
RAMSEUR RECORDS, LLC
6565 Foothills Lane
Concord, NC 28025
704 360 8100
ramseurrecords@ctc.net
© 2006 Ramseur Records LLC

7.
Urban Development
London, UK
A web site, identity, marketing and communication
strategy and communication literature for East
London’s youth music organisation,
Urban Development
LAUNCHED
Production, interactive design and creative direction

8.
Some of the early sketches and experiments with the ‘cut-out,
blocky effect.

9.
Final logo, although the Scalene Triangle is supposed to change on
any given platform.

10.
Final logo variations for the subsidiary platforms Urban Development
works under. Urban Development was shortened to UD for simplicity,
particularly for UD Music Foundation - their charitable platform.

11.
Simpler, easier user-interface (UI), more
co-ordinated use of colour with a bold,
confident design and layout.

12.
With two distinct audiences (general interest and fanclubs) we
needed to create two simple HTML email newsletter templates for
the UD team to use in mailchimp.

13.
UDLive is a bi-monthly event organised by Urban Development at
East London’s Cargo club. It features the hottest new urban acts. The
design needed to embrace that bold, confident attitude of UD whilst
also supporting the club audience. Bold, neon colours, laser-effect
Scalene Triangles, masked images. Sharp, and to the point.

14.
No flyers, no print, just simple digital comms for the night to keep
overheads down. I designed and created a flyer-style email template
so that the team can easily tweak each events colour scheme.

15.
This spectacluar 32page tabloid format newspaper highlights the
best of last year and what’s to come, alongside guest articles, news,
views and opinion. Designed for this format to appeal to the on-going
bold, confident message of the UD brand. Edited by the infamous
Chantelle Fiddy.

16.
Vestlands Utstillingen, Bergen, Norway.
Norway’s largest, nation-wide, annual art exhibition
commissioned me to create a design template and layout
for their catalogue, designed for printing on Newspaper
with NewspaperClub in the UK.
PUBLISHED
Artist catalogue, principle print design and
art direction

17.
www.outside-org.co.uk
The Outside Organisation is a PR, communications agency who work
with music, talent, corporate, television, sports and lifestyle brands,
making sure they are heard and seen in all the right places…
Plan-B Studio designed and developed a radical overhaul of their
logo, corporate literature, marketing materials as well as a new,
simplified, CMS built web site
Deliverables:
Logo
Stationery
Corporate literature
Marketing comms
CMS powered website
CRM/e-marketing newsletter design
made with love and support
RE-BRAND
Re-branding, creative direction and design

18.
The Outside Organisation
Logo and stationery printed on stock made
from 100% recycled consumer waste using
vegetable and soya based inks. Business cards
included a white foil.

19.
WORK-IN-PROGRESS
Consultancy, branding, creative direction
TBSeen
London, UK
A brand new business, new approach and conversation for online cash
back shopping and content.
Plan-B Studio was consulting as creative director and digital
consultant to bring this new platform to market, along with creating
the identity, brand platform, strategy and on-going promotional
advertising and campaign work.
The role was two part - firstly as consultant and advisor hiring in the
agencies to design and build the site, to create the strategy and ideas
for social media. Secondly as creative director for the business,
overseeing all aspects of design and brand development across
all media.
Currently: in development (identity above)
t id ¨´r Co˛g

20.
Norton Way
London, UK
A complete online and creative audit. Consumer and market
research. A new web site design spanning nine dealerships and
two corporate sites; back office data feed management. Online
and creative brand strategy for one of the UK’s leading car
dealership franchise.
Currently: pre-production (launch Autumn/Winter 2015)
WORK-IN-PROGRESS
Consultancy, branding, business/marketing/social
strategy and creative direction

21.
steve@plan-bstudio.com
+44 (0)797 207 276
+47 463 19 798
@planbstudio
made with love and support