The document discusses how faith-based communities can effectively utilize social media. It begins with defining social media and its importance for engagement. It then provides examples of one-way and two-way communication approaches using different social media platforms. The document emphasizes the importance of listening to your target audiences, identifying influencers, and tailoring tools to people rather than forcing people into tools. It concludes with recommendations to educate leadership, demonstrate possibilities, integrate with other communications, consistently manage platforms, and allow communities to provide feedback.