Craig Pladson (Director, Interactive Strategy) and Kristen Evanoff (Director, Creative Output) and of Colle+McVoy present three specific ways you can stand out as an aspiring advertising professional. As the leading force behind C+M’s creative recruiting efforts and managing the agency’s creative resources, Kristen brings a unique perspective on how creative professionals can stand out. Craig heads up C+M’s Interactive Strategy team and helps lead the agency’s recruiting efforts to find interactive talent. He will talk about how agency roles are transitioning to adapt with emerging media trends and outline specific action steps for how you can prepare yourself for a career in digital marketing. Throughout their presentation, Kristen and Craig offer examples from their own careers on how they’ve successfully been able to stand out.

1. HOW TO STAND OUT IN A
CROWD OF MANY
2.11.11
© COLLE+MCVOY 2011

2. Craig Pladson Kristin Evanoff
Director, Interactive Strategy Director, Creative Output
@craigpladson @dearbodey
#ad2sas

3. WHY ARE YOU ALL HERE
TODAY?

4. STAND OUT
HOW TO
IN A CROWD OF MANY

5. 1. FIND YOUR
PASSION

6. 2. ESTABLISH YOUR
BRAND

7. 3. MAKE MEANINGFUL
CONNECTIONS

8. 1. FIND YOUR
PASSION

9. HOW TO
FIND YOUR PASSION.

10. WHAT MAKES YOU HAPPY?
WHAT MAKES YOU FEEL GOOD?
WHAT ARE YOU GOOD AT?
WHAT’S IMPORTANT TO YOU?
WHY?

11. 2. ESTABLISH YOUR
BRAND

12. HOW TO
ESTABLISH YOUR BRAND.

13. YOUR PASSION
IS YOUR BRAND.

14. YOUR PASSION
IS YOUR BRAND.

15. YOUR PASSION
IS YOUR BRAND.
CORE VALUES.

16. YOUR PASSION
IS YOUR BRAND.
CORE VALUES.
DISTINCTIVE TRAITS.

17. YOUR PASSION
IS YOUR BRAND.
CORE VALUES.
DISTINCTIVE TRAITS.
WHAT YOU’RE BEST AT.

18. YOUR PASSION
IS YOUR BRAND.
CORE VALUES.
DISTINCTIVE TRAITS.
WHAT YOU’RE BEST AT.
EXPRESS YOURSELF.

19. Matt Woestehoff
The Brainco Kid
@mjwessty

20. Matt Woestehoff
The Brainco Kid
@mjwessty

21. Matt Woestehoff
The Brainco Kid
@mjwessty

22. Matt Woestehoff
The Brainco Kid
@mjwessty

23. Matt Woestehoff
The Brainco Kid
@mjwessty

24. Matt Woestehoff
The Brainco Kid
@mjwessty

25. Matt Woestehoff
The Brainco Kid
@mjwessty

26. Matt Woestehoff
The Brainco Kid
@mjwessty

27. Matt Woestehoff
The Brainco Kid
@mjwessty

28. Nina Orezzoli
Art Director, C+M
@thefruitie

29. Nina Orezzoli
Art Director, C+M
@thefruitie

30. Nina Orezzoli
Art Director, C+M
@thefruitie

31. Nina Orezzoli
Art Director, C+M
@thefruitie

32. Nina Orezzoli
Art Director, C+M
@thefruitie

33. Nina Orezzoli
Art Director, C+M
@thefruitie

34. Nina Orezzoli
Art Director, C+M
@thefruitie

35. 3. MAKE MEANINGFUL
CONNECTIONS

36. HOW TO
CONNECT MEANINGFULLY.

37. YOUR PASSION + BRAND
ALLOW FOR MEANINGFUL CONNECTIONS.

38. YOUR PASSION + BRAND
ALLOW FOR MEANINGFUL CONNECTIONS.

39. YOUR PASSION + BRAND
ALLOW FOR MEANINGFUL CONNECTIONS.
INFORMATIONAL VS. FORMAL.

40. YOUR PASSION + BRAND
ALLOW FOR MEANINGFUL CONNECTIONS.
INFORMATIONAL VS. FORMAL.
GET SMART BEFORE YOUR MEETING.

41. YOUR PASSION + BRAND
ALLOW FOR MEANINGFUL CONNECTIONS.
INFORMATIONAL VS. FORMAL.
GET SMART BEFORE YOUR MEETING.
COMMIT AND FOLLOW UP.

42. YOUR PASSION + BRAND
ALLOW FOR MEANINGFUL CONNECTIONS.
INFORMATIONAL VS. FORMAL.
GET SMART BEFORE YOUR MEETING.
COMMIT AND FOLLOW UP.
YOU DON’T KNOW IF YOU DON’T ASK.

43. ALWAYS OVER DELIVER.

44. http://www.slideshare.net/pladdie/how-to-stand-out-in-a-crowd-of-many
3
@craigpladson @dearbodey
WAYS HOW TO STAND OUT IN
A CROWD OF MANY.
FIND YOUR PASSION.
ESTABLISH YOUR BRAND.
MAKE MEANINGFUL CONNECTIONS.