Based on numerous blog posts, SlideShare decks, tweets and my own crazy thoughts, I’ve put together what I believe to be 4 important modern marketing trends for brand builders to consider in 2014. Full post can be read on my blog: http://pladdie.is/1979NvT

1. 4
MODERN MARKETING TRENDS
JANUARY 5, 2014
@CRAIGPLADSON

2. #1
BRAND CONSCIOUSNESS
“It’s not just about being green anymore, it’s about
providing a balance of emotional connection, affordability,
quality and responsible stewardship. It’s about a way to
improve people’s lives in measurable ways.”
~ Future 50 Report
@CRAIGPLADSON

3. #1
BRAND CONSCIOUSNESS
INSIGHT: People expect brands to be as conscious as they are. A
brand that stands out is one that regularly does things for
people that make their lives better in measurable ways.
MENTOR BRANDS:
@CRAIGPLADSON

4. #2
BRAND OMNIPRESENCE
“Entertainment, narratives, and brand experiences will
become more immersive and altogether more enveloping
in a bid to capture consumers’ imagination and attention.”
~ JWT Intelligence Trends
@CRAIGPLADSON

5. #2
BRAND OMNIPRESENCE
INSIGHT: People expect brands to be in the right place at the right
time. Whether it’s online or offline. Brands who position
themselves in omnipresent fashion will earn remarkability.
MENTOR BRANDS:
@CRAIGPLADSON

6. #3
TWO BRANDS > ONE
“Brands are judged by the partners they keep. Innovative
partnerships can make brands seem hipper, more modern,
more distinctive, more interesting, and more noteworthy.
The resources both brands bring to bear are greater than
either could afford alone, resulting in a synergistic impact
that generates higher levels of brand awareness for both.”
~ Michelle Greenwald
@CRAIGPLADSON

7. #3
TWO BRANDS > ONE
INSIGHT: Co-branding has evolved to become more about authentic
brand partnerships that focus on creating an experience from
the ground up based on a shared purpose and common values.
MENTOR BRANDS:
@CRAIGPLADSON

8. #4
THE .COM THREAD
“We take constant input and inspiration from many, many
sources. We look for creative partners and co-creators
(many of them from outside the agency/design/marketing
world) to help us make compelling stuff. We publish that
to our hub (.com) and serve it up to our social
communities for reactions and feedback.”
~ Christian Erickson
@CRAIGPLADSON

9. #4
THE .COM THREAD
INSIGHT: While everyone else is obsessing over social, focus your time,
attention and money on building a remarkable .com
experience that serves as the thread to digital brand building.
MENTOR BRANDS:
@CRAIGPLADSON

10. THANKS.
CRAIG PLADSON
CRAIGPLADSON.COM