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In 60 seconds...




What happens in 60 seconds on the internet [INFOGRAPHIC]
http://gizmo.do/60secsontheweb
I’m going to take it for granted that you...


   Market your event in an engaging way
   Understand your audience
   Provide all info in a timely manner
   Ensure that your content is totally relevant
   Honour delegates with great content, speakers, venues, food
So how can we add some extra magic?
Social media amplification

   Live monitoring of social media channels at an event
   Delving into the social conversation as it is happening
   Rich media interaction between your event and your audience
   Digital socially interactive signage
   Real-time speaker sound-bite posting on social channels
   Real-time Flickr photography capture, tagging and posting
   Near real-time HD film capture and posting to YouTube
   Live blogging
   Live web-streaming
7 good reasons why amplification is a good idea

   Make your budget go further
   Increase your event’s attendance
   Improve your event’s effectiveness
   Expand your event’s reach
   Content created will ensure your event has a lasting legacy
   Library of digital & social content to help future marketing
   Demonstrate measurable ROI
Applications
   Campaign launches & promotional events
   Product launches & experiential campaigns
   Award ceremonies
   Conferences
   Exhibitions
   Concerts
   For event organisers, venues and brands
   For advertising, PR & marketing agencies
   For anyone who wants to lead the social conversation
Make it as easy as possible to interact

   Provide good Wifi
   Check mobile signals
   Hold the conference rooms above ground
   Promote the Hashtag
   Inform the audience of speakers handles
   Brief speakers beforehand for soundbites
   Give your audience great content




                    Interaction will thrive if you follow simple steps to make it easy.
                    Hashtags, wifi & Twitter handles are key #eventprofs
Creating an event specific website
Event specific Twitter profile




 Create an event specific twitter profile or simply use a hashtag such as
 #brandmax to curate all relevant content
YouTube channel almost live uploads
Twitter Walls




Interactive branded twitter screens by @ultraknowledge powerfully
display aggregated social content #eventprofs
Flickr live posting




Flickr photography captures & broadcasts atmosphere & interaction
live the only man doing this right is @paul_clarke #eventprofs
Live video blogging




Live video blogging by @winkball creates video content to capture,
share and showcases events #eventprofs
Live audio blogging




Audio blogging platforms such as @audioboo or @ipadio creates
instant audio content which can be easily shared
Live streaming




Broadcast your event anywhere in the world as it happens on @ustream
using nothing more than a smart phone #eventprofs
Sharing presentation content




   Share presentation content using @slideshare. See this presentation
   on http://slideshare.net/pkerwood #eventprofs
The Skype Twitter Town Crier




     Broadcast your tweets using a branded town crier like @skype did
     [VIDEO] http://bit.ly/skypetowncrier #eventprofs
Live Drawing




12% of info an audience takes in is from what you say, the rest is visual.
Live drawing is key. See http://ogilvynotes.com #eventprofs
Live Doodling




Live window doodling creates a twist on branding at events, turning
windows into works of art http://bit.ly/JubXaM #eventprofs
Tell Stories with photos and sound clips




       The @picleapp will record a few seconds of ambient audio while you
       snap a picture. Its a great way to tell a story #eventprofs
Create Social Stories




Making stories from the social web: @storify allows you to
curate social media elements & write your own narrative
#eventprofs
Displaying Instagram During an event




    Display @instagram like a Twitter wall during events with @searchinstagram
    #eventprofs
Pinterest




Broadcast tweets live as audio with @thesocial radio, mixed with
music from iTunes or Spotify #eventprofs
Instagram + Pinterest = Pinstagram




       The perfect way to share images: @pinterest + @instagram =
       http://pinstagram.co #eventprofs
Twitter Radio




Broadcast tweets live as audio with @thesocial radio, mixed with
music from iTunes or Spotify #eventprofs
Facebook multi-person video conferencing




          Video chat company @oovoo has rolled out its service to allow up to 12
          friends to conference call on Facebook #eventprofs
Example: Gatorade Social Media Mission Control




              PepsiCo listen to customers & respond in real time [VIDEO]
              http://bit.ly/pepsicomissioncontrol #eventprofs
Other examples
Social media can be measured




   Measure authority, activity & audience with @peerindex #eventprofs
Social media can be measured




   Powerfully track amplification, probability & true reach with
   @klout #eventprofs
Social media can be measured




 Use @twitalyzer & choose dozens of ways to visualise your social media
 efforts #eventprofs
Audit, track, measure & gain new business




         Measure yourself against competitors, audit & track followers & find &
         cultivate relationships with @followerwonk #eventprofs
Audit, track, measure & gain new business




          Identify which @Twitter users have a greater probability of becoming
          your customers with @percollate #eventprofs
Burberry on Facebook




 The use of Facebook by British luxury fashion brand @burberry is
 widely regarded as one of the best www.facebook.com/burberry
Social Media ROI




The social media code has officially been cracked. ‘Social Media ROI’ by
Olivier Blanchard amzn.to/ROI_SM #eventprofs
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Pump up the_volume_ises

  • 1.
  • 2. In 60 seconds... What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb
  • 3. I’m going to take it for granted that you...  Market your event in an engaging way  Understand your audience  Provide all info in a timely manner  Ensure that your content is totally relevant  Honour delegates with great content, speakers, venues, food
  • 4. So how can we add some extra magic?
  • 5. Social media amplification  Live monitoring of social media channels at an event  Delving into the social conversation as it is happening  Rich media interaction between your event and your audience  Digital socially interactive signage  Real-time speaker sound-bite posting on social channels  Real-time Flickr photography capture, tagging and posting  Near real-time HD film capture and posting to YouTube  Live blogging  Live web-streaming
  • 6. 7 good reasons why amplification is a good idea  Make your budget go further  Increase your event’s attendance  Improve your event’s effectiveness  Expand your event’s reach  Content created will ensure your event has a lasting legacy  Library of digital & social content to help future marketing  Demonstrate measurable ROI
  • 7. Applications  Campaign launches & promotional events  Product launches & experiential campaigns  Award ceremonies  Conferences  Exhibitions  Concerts  For event organisers, venues and brands  For advertising, PR & marketing agencies  For anyone who wants to lead the social conversation
  • 8. Make it as easy as possible to interact  Provide good Wifi  Check mobile signals  Hold the conference rooms above ground  Promote the Hashtag  Inform the audience of speakers handles  Brief speakers beforehand for soundbites  Give your audience great content Interaction will thrive if you follow simple steps to make it easy. Hashtags, wifi & Twitter handles are key #eventprofs
  • 9. Creating an event specific website
  • 10. Event specific Twitter profile Create an event specific twitter profile or simply use a hashtag such as #brandmax to curate all relevant content
  • 11. YouTube channel almost live uploads
  • 12. Twitter Walls Interactive branded twitter screens by @ultraknowledge powerfully display aggregated social content #eventprofs
  • 13. Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live the only man doing this right is @paul_clarke #eventprofs
  • 14. Live video blogging Live video blogging by @winkball creates video content to capture, share and showcases events #eventprofs
  • 15. Live audio blogging Audio blogging platforms such as @audioboo or @ipadio creates instant audio content which can be easily shared
  • 16. Live streaming Broadcast your event anywhere in the world as it happens on @ustream using nothing more than a smart phone #eventprofs
  • 17. Sharing presentation content Share presentation content using @slideshare. See this presentation on http://slideshare.net/pkerwood #eventprofs
  • 18. The Skype Twitter Town Crier Broadcast your tweets using a branded town crier like @skype did [VIDEO] http://bit.ly/skypetowncrier #eventprofs
  • 19. Live Drawing 12% of info an audience takes in is from what you say, the rest is visual. Live drawing is key. See http://ogilvynotes.com #eventprofs
  • 20. Live Doodling Live window doodling creates a twist on branding at events, turning windows into works of art http://bit.ly/JubXaM #eventprofs
  • 21. Tell Stories with photos and sound clips The @picleapp will record a few seconds of ambient audio while you snap a picture. Its a great way to tell a story #eventprofs
  • 22. Create Social Stories Making stories from the social web: @storify allows you to curate social media elements & write your own narrative #eventprofs
  • 23. Displaying Instagram During an event Display @instagram like a Twitter wall during events with @searchinstagram #eventprofs
  • 24. Pinterest Broadcast tweets live as audio with @thesocial radio, mixed with music from iTunes or Spotify #eventprofs
  • 25. Instagram + Pinterest = Pinstagram The perfect way to share images: @pinterest + @instagram = http://pinstagram.co #eventprofs
  • 26. Twitter Radio Broadcast tweets live as audio with @thesocial radio, mixed with music from iTunes or Spotify #eventprofs
  • 27. Facebook multi-person video conferencing Video chat company @oovoo has rolled out its service to allow up to 12 friends to conference call on Facebook #eventprofs
  • 28. Example: Gatorade Social Media Mission Control PepsiCo listen to customers & respond in real time [VIDEO] http://bit.ly/pepsicomissioncontrol #eventprofs
  • 30. Social media can be measured Measure authority, activity & audience with @peerindex #eventprofs
  • 31. Social media can be measured Powerfully track amplification, probability & true reach with @klout #eventprofs
  • 32. Social media can be measured Use @twitalyzer & choose dozens of ways to visualise your social media efforts #eventprofs
  • 33. Audit, track, measure & gain new business Measure yourself against competitors, audit & track followers & find & cultivate relationships with @followerwonk #eventprofs
  • 34. Audit, track, measure & gain new business Identify which @Twitter users have a greater probability of becoming your customers with @percollate #eventprofs
  • 35. Burberry on Facebook The use of Facebook by British luxury fashion brand @burberry is widely regarded as one of the best www.facebook.com/burberry
  • 36. Social Media ROI The social media code has officially been cracked. ‘Social Media ROI’ by Olivier Blanchard amzn.to/ROI_SM #eventprofs