To get stuff done you need measurable goals. Set the goals and create menaingful KPIs.

1. Set Goals! Priit Kallas [email_address]

3. Most web sites do not have clear goals! What about yours?

4. What gets measured, gets done!

6. ...number of sales, cost per action, revenue, downloads, registred users, newsletter signups, cost per action, service enquiries answered...

7. It's not a goal if you can't put a number on it! Just say no!

9. percent of visitors who search, browse to buy ratio, cart add rate, checkout start rate, checkout completion rate, order conversion rate, average order value, items per order, registred users, forms that request information, online applications, newsletter sign ups, registation to download products and information, referrals to partner sites, precent of support touches served online, average cost per touch, drivers to other support methods, onsite search effectiveness, visits per week, page views per visit, visit lenght, advertising click ratio, ratio of new to returning visitors, recency and frequency, conversion of nonsubscribers to subscribers, active subscriber base, average subscription lenght, page views per visit, average time spent on the site, visits per visitor over a certain period of time, average order value per person who visited branding content compered with those who didn't, customer satisfaction surveys, brand-perception lift

10. Conversion

11. Average Order Value

12. Days & Visits To Action

13. Visitor Loyalty & Recency

14. Intent!!!

15. Task Completion

19. Thank you! Questions? Priit Kallas DreamGrow Digital [email_address] www.dreamgrow.com