If you want to start chopping your way towards your customers in this enormus digital jungle, then this is probably the best choice for your tour guide.

1. Getting results Priit Kallas, Dreamgrow.com

2. Internet is the ultimate direct channel

3. Measurable goals

4. Leads & signups, permission

5. Image http://www.sxc.hu/photo/840748

6. Always Be Testing

7. If it doesn't make dollars it doesnt make sense Dan Zarrella

8. Target group

9. Who they are? Interets? +10%

10. What they do? Behavior? +10%

12. Message & content. What to say?

13. 1. What is it? 2. What can I do with it? +10%

14. 3. Why should I do it?

15. Value (benefits) +10%

16. Motivators +10%

17. Bonuses +10%

18. Price The lowest price might not have the most sales. +10%

19. Presentation Design and form +10%

20. One of these banners is 3x more effective than others. Which?

22. Traffic sources a.k.a. Media websites, search, social media, email, offline Image: Sam LeVan sxc.hu/photo/578005 +10%

24. Landing pages DO NOT SEND PEOPLE ON THE HOME PAGE!!!! +10%

25. ACTION! buy, signup, request info, give feedback, download, like, share, comment +10%

27. Results Measure everything! dollars, leads, signups, downloads, comments, feedback, sharing

28. So what?

29. If it doesn't make dollars it doesnt make sense Dan Zarrella

30. ROI

31. The money is in the list

32. “ The most powerful force in the universe is compound interest”

33. 2,85x

36. Tänan! Priit Kallas www.dreamgrow.com , [email_address]