2. Clikzy has worked on a variety of non-profit, advocacy, and/or youth-led organizations. The
goal for each of these clients, though unique in their personal missions, was similar in that
they all needed their branding and website to speak to their audience just as clearly and
honestly as a face-to-face conversation. We worked together to produce a brand and a
website for each of them that transparently reflected their mission and ignited their audi-
ence into taking action, joining the organization, and becoming an active and well-informed
member. A list of these clients include: Arlington Green Games, The Bryce Harlow Founda-
tion, The Littlest Lamb, Mine the Vote, Lolly’s Locks, Policy Studies Organization, London
Towne Elementary School, Hill Snowdon, Fairvote, and the National Asian Pacific American
Bar Association.
PRIOR NON-PROFIT WORK
Here are some more specifics on a few of our previous non-profit projects:
Arlington Green Games: Clikzy worked with Arlington Green Games
(www.arlingtongreengames.com) to create an appealing and effective website redesign in a
Drupal platform. They were thrilled with their website, however, Drupal proved to be a more
difficult platform for their internal team to use to update the AGG website. To solve this
problem, they came back to us and requested we transfer their website from Drupal to
Wordpress, which has a much more user-friendly administrator back end.
Lolly’s Locks: Lolly’s Locks (www.lollyslocks.org) is a new non-profit organization whose
mission is to get high-quality wigs into the hands of women who would not be able to
afford them otherwise, inspired by the founder’s mother Lolly who lost her 15-month battle
of cancer in March, 2012. Jaime, the founder, really wanted to create a site that reflected her
mom’s clean and elegant sense of style, her bright spirit, and had a unique interface for
accepting donations. To fulfill her needs, we built her site on a Wordpress CMS platform for
easy updating and management, and we designed a custom donation section that is both
inviting and intuitive.
Littlest Lamb: The Littlest Lamb (www.littlestlamb.org) reached out to Clikzy in hopes of
having their site redesigned. Their site was outdated and messy. Each news article they
posted displayed on the homepage, which made for an overwhelming and endless scroll for
the users. Being an organization whose goal is to improve the lives of orphans and street
children, an organization also run by young adults, we created a custom design that a fun
yet able personality. We reorganized the site architecture and navigation to provide users
with an easy-to-use environment. They were also thrilled with their ability to easily manage
and update a blog (not housed on the homepage) and a small e-commerce store.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
3. Client References
Mine the Vote
Matt Oczkowski
Director, Online Campaigns
Advocacy Group, Inc.
1411 K Street, NW, Suite 1400
Washington, DC 20005
CLIENT REFERNCES
(202)-525-9849
http://www.minethevote.com
Bryce Harlow Foundation
Linda Dooley
President
Bryce Harlow Foundation
202-654-7812
ldooley@bryceharlow.org
www.bryceharlowfoundation.org
Arlington Green Games
Sarah E. O’Connell
Energy Outreach Coordinator
Arlington County Department of
Environmental Services
2100 Clarendon Blvd, Suite 705
Arlington, VA 22201
www.arlingtongreengames.com
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
4. 12 3 4
ORGANIZATION & PROCESS
Discovery Questionnaire Kick-off Phone Content
We believe it is never too
Discovery is the most and Site Map Call
important phase of the soon to start gathering your
To begin our discovery During the kick-off
design process. This is content, especially for the
process, we ask our clients phone call we go over
when we get to know homepage. To move from
to thoroughly fill out a the questionnaire and
your company, your discovery into a homepage
website questionnaire that sitemap to make sure we
brand, your goals, and wireframe, we ask that you
we created. The question- are on the same page.
your objectives. The tell us what information
naire guides the design Depending how
design process is collabo- (text, charts, images, videos,
process by giving our design thoroughly the ques-
ration between client and contact forms, etc.) you need
team the overall direction to tionnaire was filled out,
agency. We want to give to have displayed on their
take with each custom a kick-off call can be a
you the best and most homepage. The relationship
design. If this questionnaire brief 5 minutes, to a
effective product possible. between agency and client
is filled out fully and lengthy 2 hours. Our
To do this, both parties is like that between home-
thoroughly, our designers designers will ask for any
have to do some home- owner and contractor.
are always in the ballpark clarifications they may
work. The client must Kitchens, bedrooms, living
when it comes to creating need, and our clients will
know what they want to rooms- they all have 4 walls,
wireframes and mockup ask any questions they
convey to their audience, but each room serves a
designs. The client will tell have on their end as
and we must know how to different purpose. We will
us websites they like and well.
convey that message(s) in take care of the
dislike, competitor websites,
the most effective way. (information) architecture;
goals and objectives,
we just ask that you tell us
keywords for SEO purposes,
what room we’re building.
and more.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
5. 56 7 8
Wireframe
A wireframe is the skeleton of
your site. By building a rough
Mockup
This is the point where
our designers wave their
Revisions
We want you to love your
website. The feedback you
Development
Our development team
brings your website to life.
outline of your site (black and magic wands/mouses and provide drives the design They slice the designs into
white, no graphics) we ensure transform your rough site process. Before we develop HTML and CSS code. The
that every piece is in place. It’s plan into a real design. your site we make sure that code is then incorporated
not pretty, but it gets the job We summon all our every detail has been into a content management
done. This bare-bones layout Photoshop/ Illustrator approved. We’re flexible so system. Here you can manage
reveals the structure of the site talent and design know- you don’t have to be. any interactive elements,
without distracting stylistic how to create a website such as updates, news, or
treatments. At this point if that not only works, but blog posts. We test every
there are any content changes, wows. page to make sure the site is
they can easily be made web ready.
without disrupting the design.
Launch
Your site moves to a live server. Anyone can view and search for your site!
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
6. How We Manage Projects
At Clikzy, we partner with companies around the globe to create Projects go through these phases:
brilliant ideas and convert them into real results. Before starting each 1. Discovery
project, we ask you to fill out a questionnaire. Our designers will
2. Wireframes
derive inspiration from the questionnaire to help create the website.
3. Mock up Designs
The goal is always to ensure that everyone’s input is taken into
consideration. 4. Development
5. Testing
A project manager guides the project through each phase, making 6. Launch
sure all questions and comments from both sides are sorted out. The
tools we use to facilitate the process include Basecamp, Notable, and
our Testing Platform.
Basecamp To help manage projects we use 37signal’s “basecamp.” This Basecamp offers a tour:
software enables us to collaborate with all team members, http://basecamphq.com/tour
on our side and your side, throughout the project. Every-
thing that is posted on basecamp is viewable anytime by
everyone assigned to the project. This is especially beneficial
when working with clients that have several individuals that
are responsible for the outcome.
Notable Basecamp makes it possible to work as a team without the Notable offers a tour:
hassle of getting everyone together in a meeting. The same
http://www.notableapp.com/tour
is true for Notable, image capturing software, which takes
collaboration to a new level.
Notable allows us to post a mockup design for a website
online. Then anyone with the link may make comments
directly on the image. Everyone’s opinion can be heard and
everyone can post on their own time. We then take all of
Sites we have recently developed:
those comments and apply all necessary changes.
Revisions can be anything from changing colors and fonts http://washingtondcmarketing.org/bn/
to changing entire layouts and the overall theme. Addition- http://washingtondcmarketing.org/gr/
ally, we will do unlimited revisions on a design, because we
*If you follow the links you will see that they
want it to be right. are fully functioning, live websites, which are
currently pending client approval.
Testing When the design has been approved, we will move to
Platform development. You may watch your site get built via our
testing platform, websitetestdomain.com. This test domain
allows us to work out any issues with the site before launch-
ing it on the client’s domain. When we get the go ahead, we
will then transfer everything to your domain, at which point
ownership of all design and intellectual property is trans-
ferred as well.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
7. How We Inspire and Motivate
Generally clients are very good at pointing out “I don’t like this, take this out, etc.” What is harder to commu-
nicate is “this is what I would like to see.” Everyone has an overall idea of what they want to happen but the
details are fuzzy. We offer unlimited revisions on the design because we know that it may be hard to pin
point exactly what you want. We generally offer more than one mockup version so that it is easy to com-
pare what works and what doesn’t. Then we collaborate through Notable to highlight exactly what needs
fixed.
Content writing may be the most difficult step in creating a website, and often the number one thing that
can hold up a project. What makes it easier is having a site layout. After an initial mockup it is much easier
to determine where there is a need for content, whether it’s images or text. No one knows a company
better than you, so an “about us” section generally falls into place rather easily. Other sections are less
intuitive and therefore take a little more effort. When in doubt it is best to keep it simple. Also keep in
mind that the internet is an abundant source of information. There is nothing wrong with doing some
research and identifying the key items that others have included in their websites. Many companies prefer
to just transfer the content from their old site into their freshly designed site which also works well.
We will always try to be the catalyst for bringing out your creative side. Building a website takes a team
effort and we will provide support. Feel free to send any content to us for review.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
8. Testing
When the design has been approved, we will move to development. Clients may watch their site get built
via our testing platform, washgintondcmarketing.org. We have recently developed these sites:
http://washingtondcmarketing.org/lyneer2
http://washingtondcmarketing.org/90north
http://washingtondcmarketing.org/mwcouncil
http://washingtondcmarketing.org/fairvote
If you follow the links you will see that they are fully functioning, live websites, which are currently pending
client approval. This test domain allows us to work out any issues with the site before launching it on the
client’s domain. When we get the go ahead, we will then transfer everything to the client’s domain, at
which point ownership of all design and intellectual property is transferred as well.
Support
All the websites we create are custom designed and built. For this reason, support varies significantly by
project. Due to the nature of support we offer website maintenance packages. The following services are
encompassed by all of our maintenance options:
• Monthly website updates
• Support & Consulting Request Emails
• Support & Consulting Request Calls
• Annual Strategic Planning w/ Clikzy Management Team
• Annual Website Review (Delivered via email)
• Online customer support system
• Monthly Backups
• Broken Link Fixes
• Graphics & Animation Updates
Below are the packages we offer:
• On Demand Package @ $80 per hour (Quoted per project)
• Package of 24 hours @ $70 per hour
• Package of 60 hours: @ $65 per hour
• Package of 120 hours: @ $60 per hour
• **Packages do not expire and rate is locked.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
9. Service (SLA) Agreement
INTRODUCTION
Why Clikzy Creative?
• Experienced Professionals
• We’ve completed over 300 websites with over 100 being WordPress!
The Clikzy Creative’ website maintenance team is made up of full / part time professionals each with more
than three years of web design experience.
• Customer Service
Clikzy Creative’ website maintenance experts are friendly, courteous, and most importantly, responsive to
your web maintenance needs. They will always provide an estimate of the number of hours it should take
to do the job and notify you by telephone or email upon completion.
DESCRIPTION
What is web maintenance?
Think of it as painting your house; the more attractive it is, the more often it will be visited and noted to
others. Good regular maintenance will also keep visitors coming back. As simple a thing as a time stamp on
your web page, will show the viewer your pages are up-dated regularly. Make your website attractive and
always aim to attract new visitors to it. Maintenance can consist of minor text changes or additions to
graphics or a new website page design or new page content, etc.
We define "Website Maintenance" as keeping the website current. This could include website design, and
development.
CLIKZY RESPONSIBILITIES
We maintain a current backup, and archive all submitted files for your website.
We reserve the right to distinguish between "updates" and "new designs". Changing the navigation, the
adding of new pages, graphic changes, buttons, etc. are considered new designs and charged accordingly
to our hourly design rate.
PARTNER RESPONSIBILITIES
It is the client's responsibility to review updates and notify us of any necessary changes that we need to
make. There will be no charge for any errors on our part. However, if a change needs to be made due to
client error, the regular hourly update fees will be charged. Your rate is calculated on the total time
involved in completing the updates. Billing occurs on the 30th day from your contract date every month.
Updates should be provided electronically (by email) as much as possible. Attachments should be in text
format (.txt or Word .doc formats are fine). Send digitized pictures in common format such as .jpg, .gif, .ai,
.psd, .png, .bmp, etc. Updates may also be sent by postal mail or by fax. This will require retyping data or the
scanning of photos and will cost more to complete your changes.
10. Clikzy Creative is a new age web design and search engine
marketing company with dedicated professionals with the same goal in
mind: Create outstanding designs that promote your sucess and growth.
For 6 years we have helped companies grow their business through great
websites and great marketing. You will be working directly with the
AGENCY OVERVIEW
designers and copywriters who are extremely responsive and allow you
unlimited revisions until you are happy with your product.
Clikzy began when a small team of Web Designers and Search Marketers
kept noticing how bland and boring most websites out there really are. If
you don’t believe us, Google search some terms in your industry and
review the sites. Bored yet? We decided that Clikzy Creative’s goal would
be to bring uniqueness, creativity, and excitement to each and every
project we touch. We work to make sure your site stands out amongst the
dullness floating around the internet, and blasts your competitors out of
the water. We do not settle for
mediocrity and we believe no client should.
Our Goal: Make Your Website Unique and Effective
Your Website is the face of your company. We want you to be involved.
Flexibility and frequent communication is only one of the many things
that set us apart from the others. At Clikzy Creative, our goal is to combine
our expertise in web design and development, social media, and search
engine optimization to give you the kind of website that will ignite your
company and propel your business to new heights.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
11. Core Competencies
Your Website Design starts with an in-depth analysis of your goals
and marketing plan. We’ll help you define and navigate through the sea of
acronyms such as HTML, PHP, Joomla, and Drupal to identify which platform
works best for you. Our team of designers and developers are experts in
creating beautiful and professional websites including interactive elements
such as jQuery and Flash. Not only that, our team is well versed in various
content management systems to help you manage your new website easily
and efficiently.
Online Marketing strategies are an integral part of our process
because we know a successful website is about more than beautiful
design. Our team at Clikzy Creative will work with your company to
analyze keywords, utilize e-mail marketing and social media platforms to
better connect with your target audience. We specialize in search market-
ing techniques and search engine optimization (SEO) to make sure that
your company stands out among your competitors.
E-Commerce websites allow you to sell virtually anything online.
But with millions of e-commerce websites already established, how will
you compete? Our team can help. We will educate you in how to avoid the
most common mistakes made in e-commerce design to ensure detailed
product descriptions and user friendly navigation. Integrating simple
check-out processes gives your customers peace of mind when navigating
and purchasing from your website.
Engaging your audience with Social Media is a crucial part of
promoting your business and brand recognition. Our developers under-
stand the importance of connecting with people and use an array of social
media platforms to do so. Social bookmarking, referral strategies, and blog
integration are just a few great ways to stay in touch with your exisiting
audience and bring in a whole lot more.
108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com
12. All of Us at
say...
THANK YOU!
CONTACT 108 N Payne Street
Alexandria, VA 22314
US! 703.567.4330
contact@clikzy.com