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数字阅读:谁的市场,何种机会? ——中信出版的探索与实践 2011 年 1 月 7 日
一 二 三 中信出版的探索 数字阅读:巨头的游戏 中国数字阅读市场的短板
网站 feishu8.com 邮件群发 中信飞书 · 阅读导刊 ( 每周两期)
手机彩信报 (短信 发送 SWZX 到 10658032 即可订购 ) 手机客户端 wap.feishu8.com
[object Object]
作者(作品) 读者 出版社 印刷厂 新华书店 当当、卓越 传统出版 作者(作品) 用户 互联网平台 电子出版的极端案例(盛大文学) 传统阅读 VS 电子阅读
[object Object],[object Object],[object Object],[object Object],中信出版的思路:直达读者
[object Object],[object Object],传统出版 选题、码洋、退货率、库存 电子出版 用户、流量、 Alexa 排名、 CPM 、 ARPU
互联网、无线互联网:巨头的游戏 中国移动 中国电信 中国联通 腾讯:人群 淘宝:支付 百度:流量 盛大
光鲜的榜样: iPad  、  Kindle
中国市场的短板:微支付 ,[object Object],[object Object],[object Object]
中国的短板:硬件普及率 ,[object Object],[object Object],[object Object]
互联网依然很小 Barnes & Noble: 2010 年,在线销售额, 电子书比重已超纸书。 季报: 实体店的图书销售额比网站高出 5 倍以上。
谢谢!

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20110107 数字阅读:谁的市场,何种机会?书业年会 黄锫坚演讲