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1. Are Your Social Media Strategies Failing?
Most, if not many, companies are stuck with ineffective social media strategies. It is true that a wrong
strategy cannot be detected until it causes damage to the reputation or we find that it simply hasn’t

2. worked enough. However, any defect can always be mended. You will have to keep analyzing the
effectiveness of your strategies and measure results on a regular basis. Before thinking of changing the
strategy, dig deep and find what is wrong with the current set of strategies you are following. This will
help you get more insights and get wiser to choose new strategies.
What could have caused the failure?
The following reasons are often the cause of social media strategy failures. Check out this list to see if
any of these could have attributed to the ineffectiveness of your strategies.
1. Wrong choice of social media: Do some basic research on where you can meet your targeted
audience before entering a social media. There’s no use screaming on some social networking
site where none of your customers are there.
2. Choosing wrong objectives: Sometimes choosing the wrong objectives might prove to be fatal
and cause big social media failures. Even if you choose the right objectives, the strategies that
you create to realize the objectives might go wrong.
3. Marketing/Socializing: Social media is a place where you socialize. Marketing happens as a
consequence of socializing. Many companies fail to understand this concept and go about
talking only about their promotional activities on social media and end up projecting themselves
as purely business-minded, which is the step 1 of the fall.
4. Wrong measurement tools: Lately there has been an increased awareness among businesses
about measurement tools. You must choose the right tools to measure the results accurately.
Also, you must decide on what elements of the results you want to measure before finding a
tool so that you can get to the right tool quickly.
5. Abusing social media: It is true that you can make any number of updates and posts per day.
However, overusing this advantage will annoy your audience. Choose the optimal number of
posts per day and stick to it – nothing less, nothing more. Also, you have to post updates at the
right time in order to catch attention.
How to fix it?
1. Keep a close watch on your objectives and how you strive to meet them. Frequently check if
your efforts are in line with your objectives.
2. Research on your options available. Use the right tools and platforms where you can get the
attention you want. Try and find out what your audience prefers.
3. Do not be pushy by making announcements only about your promotional offers and posting
promotional content. Just socialize and traffic will automatically flow in. Humanize your brand
so that people feel encouraged to interact.
4. Interact regularly with your audience. Reply to the comments as soon as possible. Try not to

3. reschedule the timing for your social media engagement because this is where you create
relationships with your customers.
5. Make your posts interesting with fresh content, pictures and short videos. Visuals are very
important to keep it lively.
Make instant fixes so that you don’t lose potential customers. You don’t have to become a professional
analyst to make successful strategies that are truly rewarding. Focus on the right things and you can
make your own strategies and engage with your audience. Happy socializing!
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