Energy Industry: From electrical power to fuels, gas, coals, wind and solar powers, they play a big role in shaping our day to day life.

1. FUEL YOUR
ENERGY
INDUSTRY
Progressive Marketing Strategies to

2. ● According to IEA, Primary Energy
Supply was 168519 TWh in 2015
● By 2040, energy consumption rises by
30%
● Energy industry is surging with increased
demand
What’s cooking in the Energy industry:

3. It’s high time that you act to make ground in the industry
● Global advanced energy market
surpassed $1.4trillion in 2016
● In six years, the revenue rose by
24%
● The market is expanding with an
average 2%

4. ● Explain how you are different from
your competitors
● Tell your end users that you care for
them
● Count on technology to reach more
● Leverage all available media to
spread your message
● Eg: video content, social media
What’s going to work for you:

5. Explainer videos
● Power generation and supply involve
complicated processes.
● Explainer Videos make them
understandable, even to a layman
● Address the problems and explain how
you resolve them
● Take inspiration from IDT Energy,
SwellEnergy and BackHomeSolar

6. Corporate Videos
● Principles, ethics, and vision that give
shape to your business
● So, let the world know your virtue
● Corporate videos describe your legacy
and success stories
● Learn the game from FIAMM, Eniram
and ClaroEnergy

7. Awareness Videos
● As of 2016, 415 out of 100,000 workers
suffer non-fatal injuries in UK
● There were 292 dangerous occurrences
in the same year
● Take responsibility to spread safety
awareness in employees and visitors
● Awareness videos do the work
● Eg: Direct Energy, SchneiderElectric,
and Raytheon

8. Apps
● 352.9 billion app downloads estimated
by 2021
● Quick customer service
● Customer retention
● Screenshot shows the iPhone app of
National Renewable Energy Laboratory

9. Blogs
● Proven method for collecting leads
● Blogs bring 97% more inbound links
● 67% more leads generated for B2Bs
● 434% more Indexed pages for businesses
that do blog

10. Blogs
● 66% of marketers include blog posts in
social media content
● 43% of people skim blog posts
● Establish yourself as an industry expert
● Easy and inexpensive way to spread
awareness
● Schneider-Electric’s website ranks about
10K for all its content.

11. Interactive Presentations
● There are 80 million professionals on
SlideShare and 100 million on Issuu
● 63% of people remember the stories in a
presentation
● Only 5% remember the statistics
● Human brain process visuals 60000
faster than text in a presentation.

12. Mobile Games
● Mobile gaming industry is surging
● User penetration is estimated at 26.3% in
2018
● Most interactive way to engage and educate
customers.
Maersk Oil’s Quest for Oil

13. ● Explainer videos
● Awareness videos
● Corporate videos
● Blogs
● Interactive presentations and
● Mobile apps and games
⸺ these are the progressive marketing strategies
that can fuel the modern age Energy industry.
In a Nutshell:

14. For a deeper insight into the Energy industry, please visit us at: Pixelsutra.com
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