1. E-Commerce

2. E-Commerce

3. E-Commerce

4. E-Commerce

5. E-Commerce

6. E-Commerce

7. E-Commerce

8. E-Commerce

9. E-Commerce

10. E-Commerce

11. E-Commerce

12. E-Commerce

13. E-Commerce

14. E-Commerce

15. E-Commerce

16. E-Commerce

17. E-Commerce

18. E-Commerce

19. E-Commerce

20. E-Commerce

21. E-Commerce

22. E-Commerce

23. E-Commerce

24. E-Commerce

25. E-Commerce

26. E-Commerce

27. E-Commerce

28. E-Commerce

29. E-Commerce

30. E-Commerce

31. E-Commerce

32. E-Commerce

33. E-Commerce

34. E-Commerce

35. E-Commerce

36. E-Commerce

37. E-Commerce

38. E-Commerce

39. E-Commerce

40. E-Commerce

41. E-Commerce

42. E-Commerce

43. E-Commerce

44. E-Commerce

45. E-Commerce

46. E-Commerce

47. E-Commerce

48. E-Commerce

49. E-Commerce

50. E-Commerce

51. E-Commerce

52. E-Commerce

53. E-Commerce

54. E-Commerce

55. E-Commerce

Internet

56. E-Commerce

Internet

57. E-Commerce

(
27.4)
Internet

58. E-Commerce

B2C
73.3%
B2B 25.5%
B2G 1.2%

59. E-Commerce


60. E-Commerce

5



6-50
50
27.5%
4%
68.5%

61. E-Commerce
2553

608,587
 B2G
272,295
44.7%
 B2B
251,699
41.4%
 B2C
84,593
13.9%

62. E-Commerce

 66%
B2B
B2G

13.7%
18.3%
2%

63. E-Commerce


64. E-Commerce

50.3


33.5

16.2

65. E-Commerce


e-Banking

48.6%

ATM 77.4%
27.1%

66. E-Commerce
e-Commerce

61.2%

58.2%


57.7%



46.6%
27.3%
22.7%

67. E-Commerce
–

/

68. E-Commerce



69. E-Commerce



70. E-Commerce



71. E-Commerce



72. E-Commerce



73. E-Commerce



74. E-Commerce



75. E-Commerce

–

76. E-Commerce

–

77. E-Commerce
7


Search Cost

2
Soda-

78. E-Commerce
7


TCP/IP


79. E-Commerce
7



–
www.google.com (

80. E-Commerce
7


Amazon.com

81. E-Commerce


Amazon.com
www.google.com
Google Adword

82. E-Commerce


eBay.com

download
Digital Good

83. E-Commerce


(Network Effect)
Window, Facebook

84. E-Commerce


Thaisecondhand.com
Ensogo.com, Misslily.com


85. E-Commerce


eBay.com


86. E-Commerce


87. E-Commerce

 B2C
 B2B
 C2C
 Mobile
www.chulabook.com
www.officedepot.co.th
www.dealfish.co.th
Facebook
Commerce

88. E-Commerce

89. E-Commerce


Soda-Gram.com




24

90. E-Commerce





24

91. E-Commerce



92. E-Commerce



93. E-Commerce



94. E-Commerce



95. E-Commerce



96. E-Commerce



97. E-Commerce



98. E-Commerce


Program
Affiliate

99. E-Commerce
B2C



100. E-Commerce
B2C



101. E-Commerce
B2C



102. E-Commerce
B2C



103. E-Commerce
B2C



104. E-Commerce
B2C



105. E-Commerce
B2C



106. E-Commerce
B2C
–




Ensogo



107. E-Commerce


B2C
(Service Provider) –

108. E-Commerce
B2C



109. E-Commerce

B2B

110. E-Commerce

Catalog
B2B – Auction
e-
Auction
www.carsonweb.com


e-Catalog
www.bigboxx.com

111. E-Commerce

B2B – Exchange

112. E-Commerce

B2C - Collaborative
webcor

113. E-Commerce

B2B – Reverse Auction

114. E-Commerce

iPhone


115. E-Commerce

iPhone


116. E-Commerce

iPhone


117. E-Commerce

iPhone


118. E-Commerce

iPhone


119. E-Commerce

iPhone


120. E-Commerce

iPhone


121. E-Commerce


–

www.shopping.co.th

122. E-Commerce
2


–
www.tohome.com
www.trendyday.com

www.misslily.com
www.beautyintrend.com

123. E-Commerce


Se-Ed.com
3




Amazon.com
–

124. E-Commerce



–

125. E-Commerce


–
Shopbot (Shopping Robot)
2
–
www.bizrate.com, www.mysimon.com


– www.addall.com (
www.carpoint.com (
)
)

126. E-Commerce

127. E-Commerce

128. E-Commerce

129. E-Commerce


130. E-Commerce


131. E-Commerce


132. E-Commerce

-
TRUSTe, Verisign, BBBOnline, WebTrust


133. E-Commerce

133

134. E-Commerce

•
•
•
•
134
E-Mail :

135. E-commerce

135
E-Mail :
e-mail list
MailChimp

136. E-commerce

136
E-Mail :
e-mail list
MailChimp

137. E-commerce

137
E-Mail :
e-mail list
MailChimp

138. E-commerce

138
E-Mail :
e-mail list
MailChimp

139. E-commerce

139
E-Mail :
e-mail list
MailChimp

140. E-commerce

140
E-Mail :
e-mail list
MailChimp

141. E-commerce

E-Mail :


141
(Newsletter) –
(Promotion) –

142. E-commerce

E-Mail :


142
(Event) –
(Announcement) –

143. E-commerce

E-Mail :

(Bounce Rate) –

143
(Open Rate) –

(Click-Through Rate) –

144. E-commerce

144
Banner

145. E-commerce

145
Banner :

146. E-commerce

Banner :


Conversion Rate

146
CTR

147. E-commerce

Banner :

CPM (Cost Per Mile)
3.11
www.sanook.com
 CPC (Cost Per Click)

147
Fixed Fee
1,000
CPM

148. E-commerce

148
Banner :

149. E-commerce

149
–

150. E-commerce

150
–

151. E-commerce

151
Site Sponsoring

152. E-commerce

152

153. E-commerce

153

154. E-commerce

154

155. E-commerce

155

156. E-commerce

156

157. E-commerce

157
Search Engine Optimization

HTML
(www.beautyslimshop.com)

158. E-commerce

158
Search Engine Optimization

HTML
(www.beautyslimshop.com)

159. E-commerce

Search Engine Optimization
–

6
SEO
159
)
(

160. E-commerce

Search Engine Optimization

Link


Directory)
160
(Web

161. E-commerce

Search Engine Optimization

Link

161

162. E-commerce

Google Adwords –
35
URL
162
25
35

163. E-commerce

163
Google Adwords

164. E-commerce

Google Adwords –

Adwords

164
CPC
CPC
CPC

165. E-commerce

165
Google Adwords –

166. E-commerce

166

167. Social Media

167
Social Media

168. Social Media
3.0


168
1.0

2.0
3

169. Social Media
3.0


169
3
3.0
social

170. Social Media

Media
170
Social

171. Social Media

171
Social Media – Turban et
al (2012: 301)
“
”

172. Social Media
Social Media


Brand
social media
two-way communication
(Engagement)
172

173. Social Media

173
Social Media

174. Social Media
Social Media


174

175. Social Media
Social Media


www.kafaak.com
175

176. Social Media

176
Social Media

177. Social Media
Social Media


marketing
viral
facebook, instagram, youtube
share
Retweet (RT)
177

178. Social Media

178
Social Media

179. Social Media
social media


179
Blog

180. Social Media
social media


180
Twitter

181. Social Media

181
social media
 Social Network

182. Social Media

182
social media
 Media Sharing

183. Social Media

183
social media
 Media Sharing

184. Social Media

184
social media
 Media Sharing

185. Social Media

185
social media
 Social Bookmarking

186. Social Media

186
social media
 Online Forum

187. Social Media
Social Media


187

188. Social Media
Social Media


188

189. Social Media
Social Media


189

190. Social Media
Social Media


190

191. Social Media
Social Media


191

192. Social Media
Social Media


192

193. Social Media
Social Media


193

194. Social Media
Social Media


194

195. Social Media
Social Media


195

196. Social Media
Social Media


196

197. Social Media
Social Media


197

198. Social Media
Social Media


198

199. Social Media
Social Media


(Engagement)



199
3

200. Social Media
Social Media


5

A

200
–

201. Social Media
Social Media


5

201


202. Social Media

202
–

203. Social Media

4

203
–

204. Social Media

4

204

205. Social Media

4

205

206. Social Media

206
4
- Facebook Ads

207. Social Media

207
4
- Facebook Ads

208. Social Media

208
4
- Facebook Ads

209. Social Media

209
4
- Facebook Ads

210. Social Media

210
4
- Facebook Ads

211. Social Media

211
4
- Facebook Ads

212. Social Media

212
4
– Foursquare

213. Social Media

4

213

214. Social Media

4

214

215. Social Media

4

215

216. Social Media

4
Association
– Brand

Identity

216
Brand
/

217. Social Media
 VolVo

”
“
217

218. Social Media

218
4
Association
– Brand

219. Social Media
219

220. Social Media

220
4
Association
– Brand

221. Social Media
221

222. Social Media
222

223. Social Media
223

224. Social Media
224

225. Social Media
225

226. Social Media
226

227. Social Media

4
Loyalty
– Brand
CRM


(Personalized)

227

228. Social Media

Relationship –
5




228


229. Social Media

Relationship –
CRM
5

Facebook

229
Twitter

230. Social Media

Relationship –
CRM
5
–

Twitter
Wall
230
SMS
Facebook

231. Social Media

Relationship –
CRM
CRM


231
Facebook

232. Social Media
232

233. Social Media

Relationship –
CRM
CRM

-
SCB

-
LOVE IS

-

233

234. Social Media

Relationship –
CRM

–
Facebook
234
CRM
Twitter
Sansiri
CRM

235. Social Media
Social Media

iEducation



4-6

Social Media

235

236. Social Media

Social Media
iEducation
 Brand Awareness

“Karaoke Singing
Contest”
(YouTube, Facebook)

“
(Facebook)

236
Viral
(YouTube)

237. Social Media


Social Media
Perceived Quality

(Facebook, YouTube)

(Facebook, YouTube)

iEducation (Facebook)
237
iEducation

238. Social Media

Social Media
iEducation
 Brand Association –
Play + Learn = Plearn

(Facebook, Instagram)
(Facebook, Socialcam, YouTube)

(Facebook)
238


239. Social Media

Social Media
 Brand Loyalty


Feedback
Facebook Group
3

239
e-book
e-mail
iEducation
iEducation

240. Social Media
Social Media



Facebook –
Group
 YouTube –

240
Twitter –
iEducation

241. E-CRM

241
E-CRM

242. E-CRM


5-7


242

243. E-CRM
5

–

Banner
 Google
 Facebook Ad

Social Media

243


244. E-CRM
5


–
Newsletter
facebook account
244
e-mail,
,

245. E-CRM
5


245
–

246. E-CRM
5

–


246
–

247. E-CRM
(Customer Life

Time Value)
“
?
247

248. E-CRM

Time Value)
248
(Customer Life

249. E-CRM
(Customer Life

Time Value) –
CLV
249
CLV

250. E-CRM

Time Value) –



250

(Customer Life

251. E-CRM

251

252. E-CRM

252
(Contact Point)

253. E-CRM

(Contact Point) – iRobot
RightNow
253
iRobot
CRM

254. E-CRM

254
(Customization)

255. E-CRM

255
(Customization)

256. E-CRM

– Officemate


256
My catalog –
My Quotation –
(Customization)

257. E-CRM


www.amazon.com
www.weather.com (
)

www.stable.com
257

258. E-CRM
CRM


–
(
258
)

259. E-CRM
CRM


–
My Yahoo!
www.amazon.com
259

260. E-CRM
CRM


CRM –
CRM,
260

261. E-CRM
CRM


261
–
Social Media
CRM
Comcast
Twitter

262. E-Payment








262


263. E-Payment
3

–


263
–

-

264. E-Payment
264

265. E-Payment
Payment

Gateway



3
2


265
200,000

266. E-Payment

266
K-Payment Gateway
www.thaiepay.com
www.taradpay.com
4

267. E-Payment
2


SSL –
SSL
(Web Server)
267

268. E-Payment
2


268
SET –

269. E-Payment

269
– Paypal -

270. E-Payment

270
– Paypal -

271. E-Payment
– Paysbuy –


271

272. E-Payment
– Paysbuy –


272

273. E-Payment
– Paysbuy –






273
Internet Banking, ATM

274. E-Payment
– Paysbuy –


274

275. E-Payment
– Paysbuy –




275

276. E-Payment

276
–

277. E-Payment

277
–