1. Calling Brand Ambassadors:
Let’s Get Social
“You are what you share.” ~ @LeadbeaterCh
Shelly Lucas
@pisarose

2. Brands before social media
This is who we are,
what we do, what we
know, and what we
sell…
Surveys
Focus groups
Net Promoter
Scores
Customer
service Sales
interactions
Product reviews

3. Brands in a social world
People are talking about you….

4. Brands: no longer the loudest
voice
ar e
ers
oth …
nd
A
ing
ten
lis
…even if you aren’t.

5. Brands’ social challenge
“Controlling the conversation is
like forcing a date to go well.”
~ @chrisbrogan

6. We can steer the conversation
Help buyers and influencers navigate
* online explorations
* impromptu conversations
* content consumption
Listen, respond, share, recommend
Imagine: mapping “hotspots”
throughout the buyer’s journey!

7. Use social for good!
“Social networking is about
building people up in your
network, NOT tearing them
down.”
~ @Turner_Tasha
The same applies to brands.
As employees, we all
represent brands.
How are you using social to
build yours up?

8. Social media policies

9. Social media policies
you
n for .
ectio pany
prot com
tu a l o u r
Mu
nd y
a
12 - 12 - 2012

10. It isn’t just a bunch of legalese…

11. Or a bunch of prohibitions…

12. It’s the beginning of a…

13. A transformation
How we work
o
H
o
H
e
w
w
e
w
w
nk
hi
t
lp
he
How we work together

14. Social currency
B2B buyers trust (and buy from) those
whom they know.
A big part of knowing a
business…
is knowing the people who work there.

15. 40% of organizations say at least 50% of their
employees use social networking for work.
@McKinsey_MGI 2013 study

16. Good judgment is a must
Use social
networks
thoughtfully…
The world is listening.
PRESENTATION TITLE AND COMPANY
NAME

17. Tweet and post with care
Make intelligent and informed decisions.
Act in the best interest of your
company.
If you wouldn’t want your boss
to read it, don’t post it.

18. Know the corporate narrative
(via @berkson0)
Vision, founding
principles, ethos
What
yo u r b
u s i n es
to the
s is g i v
world
ing
—p r o
service
ducts,
s, actio
ns
es ,
them ents
ages, elem
ess
M
i on a l
p i ra t
as

19. Define your niche
Fill a need
Be
consistent
Avoid
“sales
speak”
Your
expertise
Your business
objectives
Sweet
spot
Audience’s
informational
needs
Be
human
Offer a
clear POV
Strive to offer
“best of breed”
content
* @joepulizzi, Epic Content Marketing

20. Select your platforms
✴ Where is your intended audience being socially active?
✴ Which platform works best with your schedule?
Constantly traveling or in
meetings? Twitter may not be for
you.

21. Find a buddy!
“The true delight is in the finding out rather
than in the knowing.”
~ @IsaacAsimov
Share best practices, ask questions, discuss
observations, brainstorm content ideas
Nobody has the social space “figured out.”
It’s constantly evolving.

22. t
e
G al !
i
c
o
s
Shelly Lucas
@pisarose
pisarose@yahoo.com